icom mpr 2019network.icom.museum/fileadmin/user_upload/mini...play it loud: rock 'n' roll...

ICOM MPR 2019Transforming Museum Communications in a Changing World

Communications & Marketing Channels

Website/

Mobile

Email

Social

Media

Digital

Syndicatio

n

Media

Relations

Promotional

Publications

Internal

Communi-

cations

Onsite

Marketing

Advertising

How The Met Reaches People

4

Michelangelo: Divine Draftsman & Designer Press Coverage

5

Media Relations: Play It Loud

6

Media Relations: Play It Loud

7

Media Relations: Play It Loud

8

Media Relations:

Met Exhibitions

Residence DemographicsFifth Avenue/Cloisters/Breuer

10Market Research

New York

City…

NYS

7%NJ/CT

6%

Other

U.S.…

International

33% FY18 Residence Fifth Cloisters Breuer Total

LY

FY17

New York City 28 53 55 31 31

NYS 7 9 7 7 7

NJ/CT 6 8 5 6 5

Other U.S. 24 18 18 23 20

International 35 12 15 33 37

Total 100 100 100 100 100

11

Widening the Lens

12

Widening the Lens

13

Widening the Lens

14

Widening the Lens

Teens Take The Met!

World Pride

17

Media Relations:

Media Relations:

Engaging with Current Events

19

Engaging with Current Events: Notre Dame

20

21

Engaging with Current Events: Notre Dame

22

Engaging with Current Events: World Refugee Day

23

Engaging with Current Events: World Refugee Day

24