ict in the 21st century - · pdf fileict in the 21st century ... slide from new studyslide...

ICT in the 21st CenturyyThe need for low carbon solutions

Dennis PamlinGlobal Policy Advisor, WWF2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen

The World Wide Fund For Nature

Some of WWF's Work with ICTOrganization• 2000: Started work with ICT• 2002: "Sustainability and the Speed of Light"• 2003: Development of the GRI guidelines for the

g• The world's largest and one of the most

respected independent environmental organizations.Al 5 illi telecom networkoperator sector; worked with

GeSI and UNEP in the WSIS process; developed an ICT strategy for the Swedish government

• Almost 5 million supporters.

Mission:To stop the degradation of the planet's g

• 2004: Projects in China, India and South Africa• 2005: Initiated project with ETNO• 2006: "Saving the Climate @ the speed of light"

natural environment and to build a futurein which humans live in harmony withnature, by:1. Conserving the world's biological 2006: Saving the Climate @ the speed of light

• 2007: Member of advisory board of Centre for Sustainable Communications; associate member of GeSI; initiated work with HP

1. Conserving the world s biological diversity

2. Ensuring that the use of renewable natural resources is sustainable

• 2008: Collaboration with World Economic ForumCollaboration with Gartner

3. Promoting the reduction of pollution and wasteful consumption

Winners in a lowWinners in a low carbon economyy

US $40 TrillionUS $40 Trillion“Over the next 25 years, modernizing and expanding y , g p gthe water, electricity and transportation systems of the cities of the world will require approximately $40 trillion”

Strategy+Business issue 46 spring 2007, p.40

2007 Gl b l F t 40 i2007 Global Fortune 40 companies:Over $3 trillion in oil and gas & transport aloneWh t % f th t IT l b “ t” l ti ?What % of that revenue can IT replace by “smart” solutions?

N t 25Next 25 years:“Over the next 25 years, modernizing and expanding the water, electricity and transportation systems of the cities of the world willelectricity and transportation systems of the cities of the world willrequire approximately $40 trillion”What % of that investment can be directed to IT instead of

Strategy+Business issue 46 spring 2007, p.40

traditional heavy infrastructure projects?

Danger!Danger!

T dToo good @@

too man thingstoo many things

The 98% window of opportunitypp y

The 98% opportunity

The 98% opportunity

ICT's effect on CO216 telcos’ impact6 ICT i ’ i l ICT's effect on CO2

4,73

0

106 ICT services’ potential

-10

O2

-30

-20n

tonn

es C

O

50

-40milli

on

-48,37

-60

-50possible CO2 replacement

ICT's impact in CO2

TeliaSonera in SwedenCO i i

CO2

- CO2 emissions

70%70%

2001 20072001 2007

"Green IT" is an oxymoron, "Green IT" is an oxymoron, until you consider use of IT t " “ b i duntil you consider use of IT t " “ b i dto "green“ business and societyto "green“ business and societysociety.society.

© 2006 Gartner, Inc. All Rights Reserved.

HP climate strategy frameworkHP climate strategy framework

Reduce the impact of our

50-80Mt CO2e* / Medium control

pproducts on the climate

Develop products and services that will reduce th f t i t f th t

HP products

and services

the footprint of the rest of the economy

2-4Mt CO2e*/ Highest control

Reduce HP-owned operations

Highest controlHP

climate strategy

Low-carbon

economy

HP-owned opera-tions

footprint

Up to 30,000Mt CO2e* /

Advocate for effective public policy to enable the

Lowest controlPolicy and collabora-

tion

transformation of the economy to low-carbon

18 5/22/2008

* Maximum addressable footprint. Order of magnitude.

ICT delivering anICT delivering an tt tiattractive

low carbon economyy

The situation todayThe situation today

- LabelsR ti- ReportingInvestments- Investments

- Public/private procurement- Public/private procurement- AnalystsAnalysts

- LabelsR ti- ReportingInvestments- Investments

- Public/private procurement- Public/private procurement- AnalystsAnalysts

© 2006 Gartner, Inc. All Rights Reserved.

Who We Invited To Participate, Thus Far

Phase 1 (Completed) Phase 2 (Under way)Phase 1 (Completed)• Accenture• British Telecom

Phase 2 (Under way)• Acer • AT&Tt s e eco

• China Mobile• Cisco

AT&T • EDS• Ericsson

• Dell• Deutsche Telecom

• Fujitsu • Google

• HP• IBM

g• Microsoft • Nokia

• Lenovo• Sun

• Nortel • Oracle

• TCS• Verizon

• SAP• WiPro Technologies

Focus and deliverFocus and deliver1 billion tonnes of strategic CO2 reductionsg

Slide from new studySlide from new study

Possible next stepsPossible next steps

For governments

1. Appoint a responsible person for ICT and climate change and allocate a budget. 2. Set targets for use of ICT in key areas, not only CO2 reductions, but jobs created number of patents etcbut jobs created, number of patents etc. 3. Support companies that set targets for CO2 reductions for the use of their products/services. p4. Ask companies for a product/sale catalogue for CO2 saving services. 5 S t t t f t f ICT l ti th t d CO2 i i5. Set targets for export of ICT solutions that reduce CO2 emissions. 6. Review rules and legislation from a dematerialisation perspective.7. Explore a sustainable innovation zone.7. Explore a sustainable innovation zone. 8. Ensure economic policies support incremental improvements and disruptive new solutions that ensure more than marginal i t f CO2 d tiimprovements of CO2 reductions.

For business

1. Report on targets for CO2 reductions for use of your products/services [CO2 reduction per sale]products/services, [CO2 reduction per sale]

2. Produce a product/sale catalogue for CO2 saving services3. Ask the government to set target for use of ICT in key areasg g y4. Work with the government to set targets for export of ICT

solutions that can reduce CO2-emissions5 Ask the government to review current legislation and5. Ask the government to review current legislation and

organization from a dematerialization perspective 6. Establish an internal (and later and external) sustainable

innovation zoneinnovation zone.

‘It takes a new way of thinking to solve the problems that weIt takes a new way of thinking to solve the problems that we created by the old way of thinking’