idc corporate overview slides

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IDC Corporate Overview

2013

IDC is the premier independent global market intelligence, events, and advisory firm for information technology, telecommunications, and consumer technology markets (ICT)

More than 1,000 IDC analysts, including in-house statisticians and economists, provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries

IDC has been delivering IT intelligence, industry analysis, market data, and strategic guidance since its 1964 founding by Patrick McGovern

Our multilingual, multicultural workforce surveys nearly 300,000 technology users and decision makers annually, delivering unrivaled coverage

IDC is a subsidiary of IDG, the world's leading technology media, events and research company

IDC Overview

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IDC Named Joint Global Analyst Firm of the Year for 2012 by the IIAR

The award is based on a survey of more than 200 analyst relations (AR) professionals from across the globe who were asked to rate the leading analyst firms on 15 criteria.

IDC earned the top scores on the following criteria:• Breadth & depth of research coverage – geography• Breadth & depth of research coverage – vertical• Ease of scheduling inquiries

IDC also received high rankings on the following criteria:• Breadth & depth of research coverage – technology• Quality of research & advice• Ease/quality of consulting engagement• Ease of scheduling briefings• Ease of leveraging research for marketing purposes• Pricing negotiability

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IDC Strengths Global Perspective

Worldwide definitions

Country insights

Global, regional and country consistency

Fact-Based Insights and Actionable Advice

Deep Segmentation

High Quality Methodology

Customer Service-Focused

IDC Analysts Present in >50 Countries

IDC analyzes the future of IT, telecommunications, and consumer technology markets worldwide, with analysts in

over 50 countries and regional research hubs in: Framingham, Massachusetts; Miami; London; Prague;

Dubai; Singapore; and Hong Kong.

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EMEA/CEMA30%

Asia/Pacific inc. Japan29%

Latin America7%

US/Canada34%

IDC’s Research Assets are Distributed Around the World

IDC’s 1000+ analysts are located in all regions around the world. 47% are located in emerging markets.

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IDC Analysts Focused on Analyzing Local Markets

Market presence and relationships drive local knowledge

Percent of 1000+ IDC analysts in each region

Worldwide ICT Spending by Region, 2011

29% 34%

34% 30%

28% 29%9% 7%

Latin AmericaAsia/PacificEMEANorth America

Source: IDC Worldwide Black Book, Q2 2012 (August 2012) 7

Extensive Investment in Primary Research

Each year, IDC surveys nearly 300,000 technology users and decision makers around the world

Canada16,000+

U.S.125,000+

Latin America21,000+

EMEA50,000+

Asia/Pacific70,000+

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IDC Value: Providing Expertise at Every Stage of Your Business Planning

Go-to-Market Services• Lead generation• Speaking engagements• Sales cycle advancement • Independent content for

marketing and sales collateral

Partnering and Channel Offerings• Identify key players to

partner with • Develop partner

programs • New channel strategies• New delivery models

Market Intelligence Services• Market size and forecasts • Market trends• Vendor performance• Direct analyst expertise• Competitive analysis

Custom ConsultingIDC can help with custom projects in any stage

Data Tracking ToolsElectronic tools to track market data and deals frequently

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IDC’s Worldwide Geographic Coverage

IDC’s Worldwide Geographic Coverage Americas (22)

Argentina HondurasBolivia MexicoBrazil Nicaragua Chile Panama Colombia Paraguay Costa Rica PeruDominican Rep. Puerto RicoEcuador Trinidad & TobagoEl Salvador UruguayGuatemala Venezuela

United States

Canada

Latin America

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IDC’s Worldwide Geographic Coverage EMEA - Europe, Middle East, Africa (82)

Middle East/AfricaEuropeAustriaBelgiumDenmarkFinlandFranceGermanyGreeceIrelandItalyNetherlandsNorwayPortugalSpainSwedenSwitzerlandUnited Kingdom ---AlbaniaAzerbaijanBelarusBosnia and Herzegovina

Bulgaria CroatiaCyprusCzech RepublicEstoniaFYROMGeorgiaHungaryKazakhstanKosovoKyrgyzstanLatviaLithuaniaMaltaMoldovaMontenegroPolandRomaniaRussiaSerbiaSlovakiaSloveniaTajikistanTurkmenistanUkraineUzbekistan

BahrainIranIsraelJordanKuwaitLebanonOmanPakistanQatarSaudi ArabiaSyriaTurkeyUAEYemenRest of Middle East

AlgeriaAngolaBotswanaEgyptEthiopiaGhanaKenyaLibyaMadagascarMauritiusMoroccoMozambiqueNamibiaNigeriaSouth AfricaTanzaniaTunisiaUgandaZambiaZimbabweRest of Africa

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IDC’s Worldwide Geographic Coverage Asia/Pacific & Japan (19)

Asia/Pacific

Japan

Australia New Zealand Bangladesh PhilippinesCambodia PRCHong Kong SingaporeIndia Sri LankaIndonesia TaiwanKorea ThailandMalaysia VietnamMyanmar Rest of A/P

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IDC Influence: Media Mentions

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IDC Is the Industry Leader in Worldwide Media Mentions

IDC Gartner Forrester Frost & Sul-livan

Ovum Yankee0

4,000

8,000

12,000

16,000

20,000

24,000

24,734

20,781

7,168 6,583

2,528558

Chart TitleWorldwide Media Mentions Calendar Year 2012

Source: Factiva

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IDC Is the Industry Leader in Worldwide Media Mentions… and Growing

IDC Gartner Forrester Frost & Sul-livan

Ovum Yankee0

4,000

8,000

12,000

16,000

20,000

24,000

19,316 18,941

6,937

4,823

2,030774

24,734

20,781

7,168 6,583

2,528

558

Worldwide Media Mentions 2011 vs. 2012 and Year-Over-Year Growth

Source: Factiva

28.0% 9.7%

3.3% 36.5% 24.5%

-27.9%

For More Information, visit www.idc.com

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Please contact sales@idc.com for more

information

Questions and Future Requests

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