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Idean // IxD ExerciseJudestella G / Junior UX Designer
Design a solution that makes daily grocery shopping more fun, more meaningful, more efficient, or all of these.
_Define and name a target audience for your solution_Create annotated wireframes that describe your solution_You don’t have to define the full set, but at least 3-5 core screens that are key to your concept_Describe how you’ve taken your target audience into account in your design_As a bonus, feel free to further describe the larger context of the solution, for example the overall flow, future features, business model etc.
02 / Challenge
03 / Brainstorm
Fun Meaningful Efficient
04 /Target Audience + Objective
SECONDARY
Urbanites21-35 Yrs
PRIMARY
Busy Working Parents25-45 Yrs
My solution is focussed on the above target audience, to make their daily grocery shopping more Efficient!
SANSIA, 31yrsPalo Alto, CA
_ Household income $70K_ Mom of a 5 year-old_ Always on the go_ She loves working out_ Visits the same stores_ Buys same items regularly_ Misses her "ME" time
05 / Persona
05 / Secondary Research
06 / Conceptual Model
Enter Location
SearchStores
Select FavoriteStores
Add Items
Notification
Edit
Cancel ShareConfirm
FrequencyDeliveryType
Payment Info
Review/Confirm
User
07 / Flow Chart
1.0
Enter Location
2.0
Select Stores
5.0
Select Items
6.0
Sign Up
x
Payment
Confirm
SETUP FLOW
8.0
Notification
NOTIFICATION FLOW
x
Success
Share
x
Select Contact
Edit
7.0
Review Confirm
Yes
No
08 / SHOP EZ + Value Prop
SSHOP EZ
For busy working parents & Urbanites whose shopping pattern is similar, SHOP EZ helps automate this process hence making their recurring grocery shopping more Efficient!
1:23 PM●●●●● 100%
SSHOP EZ
Location
1:23 PM●●●●● 100%
! Your Address, City or Zip Code
Find The Nearest Grocery Stores
Search
Grocery Stores
1:23 PM
Back Add
●●●●● 100%
SAFEWAYSan Mateo, CA 4.5 mi
TARGETSan Mateo, CA 6.5 mi
COSTCOFoster City, CA 2.5 mi
CASH & CARRYFoster City, CA 3.5 mi
Cost MembershipEnter your Membership Number
OK
|
Cancel
Foster City, CA
1:23 PM
Back Add
●●●●● 100%
COSTCO2.5 mi
CASH & CARRY3.5 mi
My Stores All Stores
Let's Shop Now
2 Stores Successfully Added!
Tap To Close
Costco
1:23 PM
Back Next
●●●●● 100%
Search
Quaker Oats$ 6.49 - Twin Pack QTY: 0
Chicken Breast$ 3.50 - 6 lb QTY: 2
Dannon Yogurt $ 8.00 - 12 pack QTY: 1
365 Fat Milk 2 %$ 6.50 - 2 gal QTY: 2
Honey Nut Cheerios$ 4.99 QTY: 1
Organic Eggs (24) $ 5.89 QTY: 0
Recently Purchased
"
Grocery Stores
1:23 PM●●●●● 100%
COSTCO - 1234Foster City, CA 2.5 mi
CASH & CARRY - 0757Foster City, CA 2.5 mi
My Stores All Stores
# Next
DeliveryAdd $5.00
Pick-UpFree
How
Review & Confirm
1:23 PM
Next
●●●●● 100%
Back
COSTCOFoster City, CA 2.5 mi
Bi-Weekly Monthly
WeeklyOnce
Next on April 30, 2015
$17.50
365 Reduced Fat Milk2 % Milk$ 6.49 - 1 gal
duced Fat Milk% Milk.49 - 1 gal
What
Edit Qty. Cancel
Sign Up
1:23 PM●●●●● 100%
$ Sign Up with Facebook
% Sign Up with Twitter
& Sign Up with Email
Sign InBack
swipe
swipe
CASH & CARRYFoster City, CA 3.5 mi
$24.50
1:23 PM●●●●● 100%
03:36Friday, May 2
S SHOP EZ 2mins agoYour grocery items would be shipping Tomorrow, May 3.Slide to view
Slide to unlock
1.0 User enters their location information, or hitting the location icon would geo-locate users location automatically.
6.0 At this point in the flow, users would be forced to SignUp to continue.
2.0 Based on the users location, the app would list grocery stores in a 5 mile radius. From which the users can pick their favorite/frequently shopped stores. If the store requires a membership# the users would be prompted accordingly (e.g. for Costco it's mandatory, Safeway its not)
3.0 The selected stores are successfully added to users "My Stores"
4.0 User selects the store(s) they'd desire to shop at. 5.0 Since the app already has the users membership information the app would recognize recently shopped items based on the shopping pattern. Users can add/remove as needed. Clicking on the dropdown would be the Grocery category type (e.g. Dairy & Eggs, Produce etc.)
7.0 On successful authentication the users would be able to review their grocery list (editable), include frequency and delivery type. This screen would be followed by payment information (not included).
8.0 On successful scheduling, the users would receive a notification the day before their grocery is ready for pickup/delivery. The users can either confirm, edit list, cancel or share the info with their personal contact in case they are unavailable to pickup as planned.
09 / Wireframes
What When How
Search
Thank You!
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