ideation + introduction to prototyping

Kyued Up

Ideate + Prototype3.8.14

E D I P T

Empathize Define Ideate Prototype Test

Why: To come up with solutions based on empathy and our problem definition

I Ideate

Be Wild

Combine Ideas

+ =

Make it Visual

Go for Quantity!

Quantity (with speed)

Ready, set, go!

10 minutes

What would be a terrible idea?

3 minutes

How would IKEA make it?Or Apple? Or McDonalds?

3 minutes

What if you used technology from 100 years

ago?

3 minutes

Cluster Ideas

10 minutes

Individual AssessmentChoose 2

1 minute

Organize Selections

Rational Choice

Long ShotDarling

Likely to Delight

Rational Choice

Likely to Delight

Long Shot

Darling

3 minutes

Organize Selections

Take Pictures

Group AssessmentChoose 1

5 minutes

What does your product do?

How does your product work?

What does it feel like to use your product?

Value Proposition

3 minutes

What does your product do?

How does your product work?

What does it feel like to use your product?

Value Proposition

BENEFITS

FEATURES

EXPERIENCE

Value Proposition Canvas

Benefits

Features

Experience

Wants

Needs

Fears

Substitutes

CustomerProduct

http://www.peterjthomson.com/2013/11/value-proposition-canvas

P Prototype

Brief Introduction

Guest Speaker Tom Bishop

Determine the key points to

communicate

Remove everything non-essential

Make the key point STAND OUT

Guest Speaker Tom Bishop