ideation process

Ideation 101Sourav BasuTech Lead, Yahoo!http://slideshare.net/souravbasu1

What’s an Idea?

An Idea

Bright Idea

Green Idea

Business Idea

Broken Idea

Small Idea

Big Idea

Many Ideas

No idea

An idea is a thought or a concept, which proposes a

course of action to achieve a desired goal

Idea Generation

Random Throw?

Diverge/Zoom Out First!

Converge/Zoom In Next!

Brainstorming

Brainstorming - Solo1. Exhaust all options2. Sketch or Draw3. Avoid Disruptions4. Keep a journal5. Do what works for you

Brainstorming - Group1. Set a time limit2. Keep groups small3. Stay on track4. Give everyone a chance5. Don’t criticize

STOP – Lets get to a solution

Convergence

Hack

Problem Definition

Business Goals

User Consideratio

n Constraints

Idea Visualization

Workflow Diagrams

Wireframes

Paper Mockups

Storyboards

Recapitulation• Conduct a quick brainstorm by yourself or in a

group• Define a problem statement• Identify constraints, target users, business

goals• Visualize and capture ideas by using

wireframes, mockups, storyboards

Some problem challenges from our side

Thank You!&

happy hacking