ideation session @ hyper island

IDEATION SESSION

ALEX IVANOV HYPER ISLAND 2015

HI! I’M ALEX IVANOVINNOVATION DESIGNER @ PHILIPS DESIGN

AUTHOR @ THETEAMCANVAS.COM

@IDEO ALUM

@HYPERISLAND IAD’13 GRADUATE

TWITTER: @HELLOALEXIVANOV

EXPECTATIONS FOR TODAY?

TODAY WE ARE GOING TO GET SOME HANDS-ON EXPERIENCE WITH IDEATION

IMAGE CREDIT: IDEO.ORG

THE WHY

AGENDA: INTRO TO IDEATION IDEATION IN GROUPS -- LUNCH -- IDEATION IN GROUPS (CONT.) SELECTION IN GROUPS WRAP UP

10-11 11-12 12-13 13-14 14-16 16-16.30

THE GOAL: END UP WITH ONE IDEA IN YOUR GROUP BY THE END OF THE DAY

BEFORE WE START: 1. TEAMS 2. MATERIALS 3. TIMING & PACE 4. PICTURES / VIDEOS

FIRST, SOME THEORY

A → → → → B

CLEAR GOALS VS. FUZZY GOALS

A → →→→ →→→→

CLEAR GOALS VS. FUZZY GOALS

B

→→

GETTING THERE ITERATIVELY

TODAY’S SCOPE

IDEATION GOING FOR QUANTITY

SELECTIONNARROWING IT DOWN TO 1 IDEA

7 RULES OF BRAINSTORMING FROM IDEO

RULE #1. DEFER JUDGMENT

RULE #2. ENCOURAGE WILD IDEAS

RULE #3. BUILD ON IDEAS OF OTHERS

“YES AND”

RULE #4. STAY FOCUSED ON THE TOPIC

RULE #5. ONE CONVERSATION AT A TIME

RULE #6. BE VISUAL

RULE #7. GO FOR QUANTITY

IDEATION HOW-TO

HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT

“HOW MIGHT WE”

SPEND SOME TIME TO FRAME YOUR IDEATION CHALLENGE AS A ‘HOW MIGHT WE’ QUESTION(S)

EXAMPLE (REALLY GENERIC): HOW MIGHT WE CREATE AWESOME MUSEUM EXPERIENCE FOR OUR TEENAGE AUDIENCE?

HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT

IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING

HOW TO: 1. FRAME YOUR CHALLENGE 2. IDEATE 3. SELECT 4. WRAP UP

SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA*

*KILL YOUR DARLINGS IF NEEDED

Feasibility

Easy

Medium

Hard

ImpactLow Medium High

METHODS ROUND UP

IDEATION METHODS 1. EMPTY YOUR BRAIN 2. HMW IDEATION 3. NEGATIVE BRAINSTORMING 4. IDEA SPEED DATING 5. BRAINDRAWING

SELECTION METHODS 1. GROUPING 2. DOT VOTING 3. SELECTION MATRIX 4. GET TO 1 IDEA

CHOSE THE ONES YOU LIKE YOU HAVE TILL 14.00 FOR IDEATION AND TILL 16.00 FOR SELECTION

REFLECTION QUESTIONS

HOW WAS IT?

DID YOU FEEL THAT THIS WAS VALUABLE FOR YOUR WORK? IN WHAT WAY?

HOW WAS IT TO SELECT ONE IDEA?

WHICH METHODS WOULD YOU USE FOR YOUR FUTURE PROJECTS?

×××

ALEX IVANOV

@HELLOALEXIVANOV ALEXEYIVANOV.COM

IDEATION WORKSHOP