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IDEMA Financial Conference

Growth Opportunities Outside Desktop PCs

Tom McDormanVice President & General ManagerEnterprise & Entertainment Group

November 4, 2004

2

From ToMARKET SEGMENTS

Audio Applications

Tape to Hard Drives

3

From ToMARKET SEGMENTS

Audio Applications

Home Video Applications

Tape to Hard Drives

4

From ToMARKET SEGMENTS

Audio Applications

Home Video Applications

Video Surveillance & Security

Tape to Hard Drives

5

Data Backup

(Keeping Business Running)

MARKET SEGMENTS From To

Tape

HDD

Tape to Hard Drives

6

Data Backup

(Keeping Business Running)

Data Backup

(Better Audit Trails)

MARKET SEGMENTS From To

tape

Tape

HDD

Tape to Hard Drives

New!

HDD

7

Data Backup

(Keeping Business Running)

Data Backup

(Better Audit Trails)

MARKET SEGMENTS From To

tape

Tape

Tape to Hard Drives

New!

The Tape Drive & Tape Industry is a $5B Business!

HDD

8

Vertical Markets

Driving ForcesMARKET SEGMENTS

SEC IRS Sarbanes-Oxley

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

9

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS Sarbanes-Oxley

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

10

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Sarbanes-Oxley

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

11

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Video

Sarbanes-Oxley

MonitoringInsurance Industry

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

12

Vertical Markets

Driving ForcesMARKET SEGMENTS

Audio

Surveillance

Insurance IndustryHomeland Security

SEC IRS

AutomotiveMP3

GPSCollision Avoidance Systems Satellite TV

Video

Sarbanes-Oxley

MonitoringInsurance Industry

MP3 Automotive Adaptation

Data Backup &Disaster Recovery

Tape Data Recovery is Slow, Mirroring non Practical

13

Technology SolutionsMARKET SEGMENTS

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

14

Technology SolutionsMARKET SEGMENTS

Audio

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

15

Technology SolutionsMARKET SEGMENTS

Audio

Automotive

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Data Backup &Disaster Recovery

16

Technology SolutionsMARKET SEGMENTS

Audio

Automotive

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

17

Technology SolutionsMARKET SEGMENTS

Audio

Surveillance

Automotive

Duty Cycle

Shelf Life

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

18

Technology SolutionsMARKET SEGMENTS

Audio

Surveillance

Automotive

Duty Cycle

Shelf Life

Shelf Life

ReliabilityShock & Vibration Temperature Cost Acoustics Low PowerIP

Video

Data Backup &Disaster Recovery

IDEMA Financial Conference

Growth Opportunities Outside Desktop PCs

Tom McDormanVice President & General ManagerEnterprise & Entertainment Group

November 4, 2004

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