identifying the customer part 2 target market

When asked to identify the customer and target market the typical response is: ‘Aged between 20 and 40 and will be 60% female’ Well we don’t want offend anyone do we. So a broad definition is good? If we’re fuzzy in our identification of our customer then it is highly likely that our whole marketing effort will be fuzzy too. We need to be real clear as our target market. In our last post we covered: Identifying what are the real benefits we offer our customers Understanding our prospect's situation Identifying their pain and its implications Establishing the gap And Establishing the Desired outcome. Now we get a whole lot more specific in identifying the customer: Male or female. Unless you’re target just one gender I would suggest making it the opposite sex, so female. What age, be specific. Say 34 Single or married/ in a long relationship: Married What level are they educated to? Mine Degree a second Working where? In Birmingham, What is their job? She’s an administrator in a big law firm Does she like it? She used to but not s much now. Which words does she use to describe herself? Bubbly, bright, friendly, outgoing. What’s her immediate goal. To find a job that’s more fulfilling and better pay. What’s her 5 year goal. To have kids What are her dreams and aspirations. To have a nice home that provides a nurturing family environment with enough time and money freedom to spend time with the family and to explore different cultures and to go out to the theatre and to take up singing lessons again. What does she do for fun? A girlie coffee morning, shopping, going to the cinema and eating out and a week clubbing in Ibiza. What outcome does she want from my product (Residual Income) time and money freedom. What behaviours are typical of her?Covering; Genetics, Social norms, Core faith and cultural, Attitude. She’s well balanced, Is kind and generous, was brought up a Catholic, but no longer practicing. believes in hard work. What does she read and watch? Loves ‘Sex in the City’ and likes Tatler. Reads the occasional novel, ‘Jilly Cooper’ What’s her strongest desire? To have a family. What’s her biggest worry. That she won’t have the time/money to look after and raise her family. What is her biggest fear/worry about what building a residual income? That it won’t work for her? What is her biggest fear about me? That I won’t be there to help her. What does she value most? Family What’s her name? Jane. Now you know how to identify your target customer precisely and now everything that we do is to help her. To find solutions for her problems and help her to achieve her goals. Live in the moment t’s a present Love greatly and unconditionally Laugh at Life’s challenges funny things and ourselves Bruce PS Help your friends to get more customers by sharing this