if it's not social it's not media

James Martin community manager midem / MIP Markets

@midem - @_mip_ - @jamesmart_in

If it's not social, it's not media Engagement tips for artists & brands

@jamesmart_in

midem / MIP on social media

•  40,000 pageviews/month on midemblog & MIPBlog •  55,000 Facebook, Twitter & LinkedIn fans/followers

(cf. 7-12,000 visitors per event) •  30,000 YouTube views/month •  75+ influencers & partners (eg. TheNextWeb)

@jamesmart_in

Most ‘socially devoted’

industries on Facebook

Source: Socialbakers http://bit.ly/TmJofv

@jamesmart_in

70% of fans are being ignored by brands… even more in media!

@jamesmart_in

Source: Conversocial http://bit.ly/RtdC08

@jamesmart_in

88% of consumers less likely to buy from brands who don’t answer

@jamesmart_in

“Marketing — i.e. shouting at people — doesn’t work any more, as they can just tune out. Give people something that is useful, relevant or entertaining” (and then you’ll engage with them).

midem “audience engagement” video, http://bit.ly/TtY4cJ

@jamesmart_in

Shares now = music sales

@jamesmart_in

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@jamesmart_in

& millions in funding (AP has 700k fans she ANSWERS)

@jamesmart_in

Full

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@jamesmart_in

Rewards far beyond €: Goodwill

@jamesmart_in

@jamesmart_in

Turn around criticism

@jamesmart_in

“What layer of transparency am I gonna offer someone through a magazine that's localised in one country as opposed to a global network who, in real time, can show what I'm doing all the f**king time. What, then, is the point of sitting down with a journalist asking me ‘what do I really feel’? No offence, by the way...”

Direct communication

@jamesmart_in

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@jamesmart_in

“When I’m onstage, it’s all about engagement with my audience. I’m always very interactive. That’s the most important part of what I do. Facebook and Twitter allow me to be even more interactive.”

midem “audience engagement” video, http://bit.ly/TtY4cJ

So, how do I do it?

*7 golden rules*

@jamesmart_in

1. think “what value can I bring?”

…not “what can I promote?”

@jamesmart_in

2. post regularly

“Artists should post 1 big thing per month; 1 small thing per week”

Ian Rogers, Topspin http://bit.ly/SWrbtS

@jamesmart_in

3. …preferably with photos 40% of social media shares are photos Instagram has grown 1100% since April Pinterest = fastest-growing network this year

@jamesmart_in

4. always reply

…ideally within 24 hours

@jamesmart_in

5. follow back A fan followed by his/her favourite act is a super (happy) fan

@jamesmart_in

6. don't panic! There will be trolls… but they’re (at least) ten times nastier online than IRL

@jamesmart_in

7. don't overshare… & stay positive

RT’d by @DJsComplaining (34k followers)…

@jamesmart_in

Conclusion:

You’ve got to give to receive! …or risk going unnoticed

Grab this presentation: http://bit.ly/ifitsnotsocial

@jamesmart_in