igcdp tier 3 structures and l&d

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TM for iGCDP iGCDP | Tier 3

Tier 1 MC � Tier 3 MC � Tier 4 MC �

organic and balanced growth �

Tier 2 MC �

organic and balanced growth �

These tiers must focus, for Tier 1 and 2 the focus should be on organic and balanced growth (particularly balancing focus with GIP). For Tier 3 and 4 it’s about jumping in GCDP.

What does this mean?

The  iGCDP  OD  Model  for  1er  3  

GCDP Clustering for LC

iGCDP

Beginner 0-25 X RE Intermediate 25-100 X RE Advanced 100-200 X RE

Mature +200 X RE

 

What is the current state?

En11es  in  Tier  3  iGCDP  

LCs  Combined these entities have…

121 RE �

24 RE �average LC �

Highest �achievement �in 2013�LC FTU HCM �Most LCs do between

20 - 45 RE ��These are the LCs we need to focus on to grow. �

LCs in Tier 3 iGCDP overview

LCs 0-25 Re � LCs 25-100 Re �

LCs have a lot of scope to JUMP!!

What we are aiming for?

Growth Models in Tier 3 iGCDP being aligned to a jump in the programme

LCs in tier 4 (0-25 in iGCDP)

being able to make a BIG jump

If these entities are also

focused on a GIP programme, being able to manage both because they

have 10 LCs or lesser

What is this about? •  Pick focus LCs for iGCDP growth in your entity based

on entity growth model

•  Using HR Intelligence to grow •  Building Capacity for iGCDP •  Learning and Development for iGCDP •  Team Minimums implementation for iGCDP •  Role of MC

How can you take advantage of it?

Let’s GO!

1.Pick focus LCs for iGCDP growth

121 RE �

24 RE �average LC �

Highest �achievement �in 2013�LC FTU HCM �Most LCs do between

20 - 45 RE ��These are the LCs we need to focus on to grow. �

LCs in Tier 3 iGCDP overview

LC  Performance  over  view  in  this  3er  

The top LC does 121 Re in this tier – AIESEC FTC HCM in

Vietnam

A large number of LCs in this

tier do between 0-25 Re

Most entities in this tier have between 2-10

LCs

Only Korea has 12 LCs, rest

entities have 10 or less than 10

LCs

Only about 5 LCs in this tier do above 100

What we observe?

•  There  are  enough  1er  3  and  1er  4  LCs  in  that  can  make  the  JUMP  in  Tier  3  MCs  for  iGCDP  

•  Most  of  these  en11es  are  either:    1.  Focused  on  iGCDP  2.  Have  iGCDP  as  their  second  focus  3.  Intend  to  ensure  iGCDP  growth  in  their  1er  4  LCs    

•  These  en11es  should  be  increasing  in  their  iGCDP  contribu1on  globally  and  KEY  to  their  growth  is  having  the  right  capacity  and  L&D  to  be  able  to  grow!  

Go through the OD Toolkit for tier 1 and 2 if you have more than 6 LCs and OD toolkit for tier 3 and 4 if you have less

than 6 LCs!  

2. Using HR Intelligence to grow in iGCDP

Why  does  informa1on  help?  

Example  of  this  

EVERY LC within the MC/Entity needs to increase its productivity, the question is

HOW?

An increase in productivity is POSSIBLE by IDENTIFYING what is your challenge! Examples: 1.  If new members/TMP Participants leave the organization within 1-2 weeks of the role

starting, focus on INCREASE in TMP Retention Rate can increase productivity 2.  If you do not know which level of membership is achieving or not achieving results,

team minimums implementation to manage performance will allow you to see which level is contributing most to performance and allow you to focus on this segment or the segment that is not performing to increase productivity

REMEMBER: The FINAL KPI you are measuring is PRODUCTIVITY, however you need other KPIs that are based on your specific challenges to indicate this increase in productivity!

How do I measure productivity?

You can measure productivity at raise, match and realize stage!

•  Produc'vity  at  RAISE  =  Number  of  members  working  for  raise  in  iGCDP  (in  front  office  and  back  office)/  Number  of  Raises  (In  the  specific  'me  period)  

•  Produc'vity  at  MATCH  =  Number  of  members  working  for  match  in  iGCDP  (in  front  office  and  back  office)/Number  of  matched  (In  the  specific  'me  period)  

•  Produc'vity  at  REALIZE  =  Total  number  of  members  working  in  iGCDP  (front  office  and  back  office)/Number  of  realiza'ons  in  iGCDP  (In  the  specific  'me  period)  

Generally, team structures in iGCDP involve the same people/number of people working for raise, match and realize – even so since iGCDP runs in peaks it makes sense to measure productivity through the peaks

Productivity at realize is most accurate but we measure productivity at raise and match only to check the progress and always establish the connection between TM/OD and programme growth!

Set an MC goal for productivity per programme: How?

•  Work with all iGCDP focus/growth LCs (from your OD Model/Growth Model) to identify what is their challenge, how to solve this and how much productivity increase this will lead to

•  Set this as the iGCDP Productivity goal along with LC

•  An accumulation of set goals with LCs leads to being certain of the entity productivity goal!

•  Though talent planning based on current productivity happens first at an MC level, productivity planning happens with MC and LC together so the goal for productivity has LC Alignment towards MC and is connected to the OD Model!

What business Intelligence can help to drive increase in productivity?

% of people in iGCDP and % of people in Support Functions

Time a new member or new team leader

takes to start performing

Applicants to iGCDP TLP positions

TMP Retention Rate

3. Planning and Building CAPACITY based on challenge identification, Exchange flow and

OD Model of your entity

Use TM Planning Tool to Plan for iGCDP "

1. Number of Members in iGCDP and support

functions

2. Number of TMP and TLP Experiences in iGCDP and support

functions

TM  Planning  tool  download      

hTp://www.myaiesec.net/content/viewwiki.do?conten1d=10299749  

After planning for capacity you can have any one of these 3 outcomes

1. I do not have enough Members in any

programme/function

2. We have enough members in iGCDP and

support areas

3. We have the right number of members in

the LC/MC but not allocated in the right

proportion across programmes/functions

Run  an  OPTIMIZED  recruitment–  2  weeks!!  

1. I do not have enough Members in

any programme/function

Tips to run an optimized recruitment 1. Clear and focused Promotion of Job

description  Example: Selling the global internship programme to language institutes !!

2. Specific people responsible for the recruitment

3. Online promotion and Offline promotion ONLY in specific universities

4. Selection based on Interests and Values (striving for

excellence, pro active learner etc.) over only skills for the role

5. When Promotion is on-going through the year, an optimized recruitment becomes simpler since LC/MC already has a pool of

applicants

Determine who is the right member

Skill Attitude Background Interest Time

Timeline  Approach existing sign ups for TXP

and GCDP

Rejected applicants from last recruitment

Optimized Selection

1 week 5 days

Optimized

Selection

Value  based  recruitment  

q  Committed and motivated members ( GIP needs commitment and persistence)!

q  Building "

2. We have enough members in iGCDP and support areas

Focus on increasing productivity through L&D and team minimums

3. We have the right number of members in

the LC/MC but not allocated in the right

proportion across programmes/functions

In  many  cases  there  is  enough  capacity  in  iGCDP  and  members  need  to  be  re-­‐allocated  so  even  the  GIP  

programmes  have  the  right  capacity!  

How to balance the iGCDP and iGIP support?

Clear JD for members in Exchange Support

Clear KPIs for each member specifically in iGIP and support areas (TM and BD)

Hybrid Members – Example: TM members in iGIP team and iGCDP team

What structure should I recruit into?

Structures for…

0-25 Re 25-100 Re 100-200 Re

FIN JD in iGCDP TM JD in iGCDP MKT JD in iGCDP iGCDP Coordination JD

Project Structure LC

VP iGCDP

OCP

OCP

OCP

VP FIN VP TM VP MKT

Do Ra-Ma-Re!!

Note!

For ALL

levels!

Beginner LC VP

Member Member Member

(0-25 Re)

∞ Ra-Ma-Re Inner & Outer

Journey Delivery

Note! ∞

Basic Consideration: •  As start up, LC manage the basic

process of iGCDP delivery •  There is no need to manage iGCDP

as a project yet - in general experience delivery will be TN based

•  Member Efficiency: 0-4 X / member

Number of members: 3-4 Job Description: •  Selling and raising, matching, and realizing •  Incoming preparation seminar •  Experience Co-delivery

VP

Member Member Member

∞ Ra-Ma-Re

Beginner LC (0-25 Re)

Back Office Supports TM Member L&D;

Sales Development Program

Finance Project Financial Model

Marketing & Communication

Project packaging, Project showcasing;

ER External Resources integration(new Partners)

VP

Member Member Member

∞ Ra-Ma-Re

Beginner LC (0-25 Re)

VP

TL TL TL

∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re

Intermediate LC (25-100 Re)

VP

TL TL TL

∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re

Basic Consideration: •  LCs have more capacity in project management •  Project concept will be centralized Nationally

(National project implementation in LCs) •  Start to have the needs of event/project management •  Member Efficiency: 3-4 X /member

Number of members: Depends on TM Planning Job Description: •  Selling and raising, matching, and realizing •  Project concept development and execution •  Incoming preparation seminar •  Experience Co-delivery (country-country partnership management)

Intermediate LC (25-100 Re)

Back Office Supports

TM Member profiling Member Learning & Development

Sales Development Program

Finance Project financial model Member development investment

Marketing & Communication

National brand alignment Showcasing

EwA Public Relations Management

ER External resources integration Partner engagement

VP

OCP OCP OCP

∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re

Intermediate LC (25-100 Re)

Advanced LC (100-200 Re)

•  Un1l  this  stage,  an  LC  is  only  working  on  na1onal  project  implementa1on,  however  here  an  LC  can  also  start  working  with  local  projects  

•  The  LC  also  should  start  focusing  much  more  on  balancing  quality  with  quan1ty  (to  ensure  it  can  keep  growing  in  Realiza1ons  and  NPS)  

VP

OCP (Nat’l) OCP (Nat’l) OCP (Nat’l) OCP (Local)

Advanced LC (100-200 Re)

∞ Ra-Ma-Re ∞

Ra-Ma-Re ∞

Ra-Ma-Re ∞

Ra-Ma-Re

VP

OCP (Nat’l) OCP (Nat’l) OCP (Nat’l) OCP (Local)

Number of members: Depends on TM Planning Job Description: •  Selling and raising, matching, and realizing •  Project concept development and execution •  Project brand management •  Incoming preparation seminar •  Experience Co-delivery (LC-LC partnership management)

Basic Consideration: •  LC is considered to have the capacity in

understanding Project management concept and put into implementation

•  LC has capacity in innovate a project based on issue

•  Member Efficiency: 4-6 X /member

∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re

Advanced LC (100-200 Re)

Back Office Supports

TM Member profiling; Buddy engagement;

Learning & Development for Members; SDP;

Finance Project financial model; Crisis management

Marketing & Communication

Brand audit and national alignment; EwA;

Showcasing.

ER Partnership raise and maintenance

IM Process optimization

VP

OCP (Nat’l) OCP (Nat’l) OCP (Nat’l) OCP (Local)

∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re ∞ Ra-Ma-Re

Advanced LC (100-200 Re)

4. Learning and

Development

USE TM Planning tool How do I

plan?

FOCUS ON EDUCATION TO DRIVE RESULTS How can i achieve

this?

1. Create a specific iGCDP education cycle

2.

Ensure the education for potential and high potential is making membership productive and able to raise and match simultaneously.

3.

For start up LCs focus on raising education and for one sub-product.

4. Track length of time for membership to perform – IMPORTANT!

5. Ensure strong organizational and operational induction into AIESEC for contribution to summer

iGCDP All Levels

TOPIC! CONTENT! OBJECTIVES! TARGET!

PRODUCT KNOWLEDGE!

q  Relevance of the product in the society "

q  What is a product and product life cycle"

q  Know the elements of products (price, brand, quality, value, customer segments, etc.) and the different stages of products"

q  Understand the exchange process from Calls until Completed "

q  Know how to use all the functions on myaiesec.net for exchange management to make the process fast and effective" Members,

Leaders, VPs!

EXCHANGE PROCESSES!

q  Exchange process flow and yearly timeline (product customer flow)"

q  Exchange Management on the GIS"

SUPPLY & DEMAND MANAGEMENT!

q  Supply and demand theory and necessity"

q  Exchange management on the GIS"

INNER&OUTER JOURNEY!

q  Why and how and what of inner and outer journey in AIESEC"

q  Delivery of I&O journey to our customers"

q  Understand how AIESEC develops leadership through I&O journey and know how to support our customers to go through an intense I&O journey"

CUSTOMER EXPERIENCE MANAGEMENT!

q  Why, how and what of CEM?"q  Co-delivery"q  Information system management for

better customer service "q  Data analysis and usage (plan)"

q  Understand the importance of customer experience management and know how to use the resources (data, partners) we have to create strategies for improvement"

All levels iGCDP

All levels TOPIC! CONTENT! OBJECTIVES! TARGET!

ISSUE-BASED SEGMENTATION!!

q  Why and how of issue segmentation for GCDP in AIESEC"

q  Changes in product and process management in the LC"

q  Understand why issue segmentation was created and how to work with this model in the LC (changes in processes, product development, structures)"

Leaders & VPs!!

CROSS-CULTURAL COMMUNICATION!

q  Hofstede’s cultural dimensions"q  Behaviours and attitude

needed for effective cross-cultural communication"

q  Understand the 5 cultural dimensions of Hofstede and how to adapt communication based on that"

Members, Leaders,

VPs!

CUSTOMER LOYALTY FOR STUDENTS!

q  Building a customer relationship with trainees"

q  Minimums of project delivery"q  How to satisfy our customers"

q  Understand the standards and extra deliveries in iGCDP projects in order to have promoters and develop leadership"

Leaders & VPs!

SALES TRAINING!

q  Basic sales knowledge and techniques"

q  Practice sales of our products"

q  Understand the process of sales and know how to deliver a full selling cycle"

Members, Leaders,

VPs!

iGCDP

iGCDP Intermediate (LCs doing between 25-100)

TOPIC! CONTENT! OBJECTIVES! TARGET!

NATIONAL PROJECTS!

q  Product knowledge of national projects"q  The responsibility of making national projects"q  Devision of responsibilities and roles between

MC and LC and the rules of communication"q  Value of national partners & projects"

q  Understanding what is the national project, how to operate with MC and feel responsible and commited to national projects."

Leaders & VPs!

PROJECT MANAGEMENT!

q  Definition and characterisitics of a project."q  Process in project management"q  Goals achievement"q  Resource management"

q  Understand how to build your project and the processes inside, manage effecively resources to achieve the goals."

Leaders & VPs!

COUNTRY-TO-COUNTRY PARTNERSHIPS!

q  What is CY2CY partnership"q  Value of CY2CY partnership"q  Responsibilities in partnerships"q  Main processes in cooperation management"

q  Understand the processes in CY2CY partnerships, responsibility towards delivering the XPs on LC levels and clear WHY of working by CY2CY "

VPs!

SHOWCASING & PROMOTERS!

q  What is showcasing and promoters stories usage"

q  How to brand promoters stories and showcase them"

q  Showcasing channels and partnerships"

q  Understand how to showcase the srories of promoters for getting more customers"

Leaders & VPs!

INTERMEDIATE iGCDP

iGCDP Advanced (LCs doing between 100-200)

TOPIC! CONTENT! OBJECTIVES! TARGET!

BUSINESS MODEL!

q Business model canvas"q Financial model"

q Understand the business strategy and processes within that and feel responsible towards financial sustainability of the project "

Members, leaders, VPs!

PRODUCT DEVELOPMENT!

q Product packaging"q Product development flow &

processes"q Customization"

q Understanding how to package the project, how to sell to different stakeholders and customize to different target groups."

Leaders and VPs!

SALES DEVELOPMENT PROGRAM!

q Knowledge and practice of advance sales techniques" q  Increasing the capacity and the productivity

to reach the higer level of sales results"Members,

leaders, VPs!

CRM MANAGEMENT!

q Account management"q System usage and

management"q Rules and regulations of

CRM"

q Working professionaly on customer relationship management"

Members, leaders, VPs!

!

ADVANCED iGCDP

TOPIC! CONTENT! OBJECTIVE! TARGET!

BUDDY & HOST PROGRAM!

q Packaging of host & buddy program"

q Attitude and responsibility towards engaging those customers"

q Concrete processes on working with H&B"

q Know how to engage B&H as a cutomer and have the long-term realtions with them. They understand the clear value of this program"

Leaders, VPs !

CRISIS MANAGEMENT!

q XPP review"q How to deal with the threats

before, during and after they occure"

q Case solving practice"

q Know how to deal with cases and crisises and are not afraid of fire-fighting process."

Leaders. VPs!

LC2LC PARTNERSHIPS!

q What is LC2LC partnership"q Value of LC2LC partnership"q Responsibilities in partnerships"q Main processes in cooperation

management"

q Understand the processes in LC2LC partnerships, responsibility towards delivering the XPs on LC levels and clear WHY of working by LC2LC"

VPs!

ADVANCED iGCDP

Customization is the key to success

Customize by LC Scale

Customize By Target Profile Eg: Team Leader

Customize by LC current reality and

focus

HANDY TIPS

1.  Make Virtual learning effective and fun – Ensure continuity and consistency

2. Have practical tasks/assignments at the end of every virtual session

CONTINUITY AND CONSISTENCY PRACTICAL

3. Create virtual trainings aligned to your exchange flow and exchange timeline

Exchange timeline

4. Ensure there is customised content for specific LCs and specific profiles within LCs. (customize to your OD Model)

CUSTOMISED

How to Measure this?

TMP Retention rate (for new members and

existing team members

Increase in Performance over a

period of time

Time to start performing Eg: from 1 month to 1

week – for new members and team leaders

Increase in Performance over a

period of time

A  lever  to  support  our  ambi1ons  for  iGCDP   Grow  iGCDP  Raises  

we need to have a lever big and strong enough to support our iGCDP ambitions :)

sdp for igCDP why?

Using the Sales Development Program a education and tracking tool to increase the sales capacity and intensity of iGCDP members

Sales Development for iGCDP Golden Rule

70% PRODUCT & PROCESS

KNOWLEDGE

30% SALES KNOWLEDGE

T �G � C � M �RA Goal

Sales Negotiation Meeting Goal

Sales Meeting Goal

Cold Calling Goal

Cold Leads Goal

how much time does this process take?

Define what you want to achieve in iGCDP and when so that your SDP can be tailored to your sales needs.

Sales Development for iGCDP�

How?

t g c m

RA Goal

Sales Negotiation Meeting Goal

Sales Meeting Goal

Cold Calling Goal

Cold Leads Goal

how much time does this process take?

Who is going to achieve this? This will define the key target for your SDP. eg. I’m going to target iGCDP Sales-Raising TMP

sdp for igCDP how?

c m

This is where you make your sales development program framework with the key message and best channels to connect to your target audience! :D

A tracker system

Education Framework/ timeline Customize as per

your sales reality and OD Model!

what is sdp made of?

Content and Delivery

Sales Conference if needed

Educa1on  framework  and  1meline  

Ensure  educa1on  is  ploTed  on  a  1meline  ALIGNED  TO  PEAKS  

link  all  training  to  relevant  team  and  individual  activity  happening  at  the  time  (link  content  to  push  for  Peak)  

each  class  must  have  clear  KPIs  and  output  that  are  tracked  by  the  LCVP  and  MCVP  responsibles  

Ensure  the  local  TM  can  leverage  off  SDP  by  time  lining  their  activity  too.  

Educa1on  framework  and  

1meline  

Right Target/Profile �

Right Content �

Right Delivery/Channel�

Right Timeline �Right KPI and Measurement �

Ensure that SDP content is tailored for LC scale:

-  0-25 -  25-100 -  100-200 -  200+

-  0-25 -  25-100 -  100-200 -  200+

-  0-25 -  25-100 -  100-200 -  200+

-  0-25 -  25-100 -  100-200 -  200+

-  0-25 -  25-100 -  100-200

View  sample  tracking  system  and  Sample  sales  conference  Agenda  on  spreadsheets  below  

Though  there  is  a  sample  tracker,  what  makes  most  sense  is  to  embed  even  SDP  tracking  into  

team  minimums  tracking  (by  focusing  on  tracking  sales  teams)  

5. Implement Team minimums

Team Minimums Team

Plan

JD

Training

Tracking & Coaching

Evaluation Standard and sense

ReasonDirection

ContributionTool

Performance

The  team  minimums  are  the  basis  of  EVERYTHING  YOU  DO  IN  YOUR  ENTITY!  

•  Team  Minimums  help  an  LC  in  capacity  planning  and  implementa1on  (and  makes  it  simpler  for  MC  to  track)  

•  Team  Minimums  allows  an  MC  to  create  the  right  educa1on  cycle  for  the  en1ty  and  an  LC  to  customize  educa1on  for  every  func1on  in  the  right  way  

•  Team  Minimums  help  in  Performance  Management  (Because  every  team  needs  to  have  a  JD,  MoS,  Plan  and  this  needs  to  be  tracked  which  means  performance  management  in  the  en1ty  can  be  structures)  

•  Team  minimums  help  the  MC  to  have  the  right  informa1on  to  iden1fy  what  is  going  well  and  what  are  the  challenges  and  how  can  this  lead  to  increasing  produc1vity!  

Team minimums are a tool for TEAM MANAGEMENT and not something that is implemented by an MCVP TM or an

MCVP OD! OR AN LCVP TM! Every MCVP and LCVP is using these to lead, manage and track their teams!

HOW DO I TRACK THESE?

Example  of  how  to  track  team  minimums    

What  should  I  do  to  implement  them?  ü  Educate  membership  completely  on  the  team  minimums  and  how  to  implement  them  

ü  Create  examples  of  how  team  minimums  need  to  be  implemented  across  programmes/func1ons  by  connec1ng  them  to  the  structures  of  teams  at  LC  level  

ü  Train  team  leaders  across  GIP  to  ensure  they  know  how  to  implement  team  minimums  through  the  whole  team  cycle/dura1on  

ü  Embed  team  minimums  into  capacity  and  L&D  Planning  for  ALL  TEAMS    

ü  Team  minimums  implementa1on  as  a  part  of  na1onal  educa1on  cycle  

ü  Track  team  minimums    

 MC Team should start implementing team minimums with LCVPs!!

Role of MC! FOCUS ON LCs doing between 0-25 GROWING IN iGCDP!!!

Role of MC! •  Pick focus LCs for iGCDP growth

•  Support Planning process - Plan for number of members needed through TM Planning tool

•  Take action based on your current reality and recruit into the right structures

•  Create a specific Learning and Development cycle

(embed SDP and Supply and Demand into this) •  Implement Team Minimums (not just the MCVP TM,

all MCVPs need to do this)

Role of MC! •  Through data, identify the CHALLENGE of LCs

to figure out what will lead to an increase in productivity!

•  Set CLEAR GOALS for PRODUCTIVITY with

LCs per programme, specifically in iGCDP and measure constantly

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