ignite@uxpa2012- the y-factor: how a 20-something can be a ux leader

HOW A 20-SOMETHING CAN BE A SUCCESSFUL UX LEADER

we happily introduce…

MEGHAN GODINux researcher @ motivate design

JULIA SLOANux designer @ motivate design

JAMES HARTMANassociate director, ux and ia @ disney and ESPN media networks

PETE KINSERux designer @ readytalk

LAURA LASERpresident and executive recruiter @ laser talent group

MEGHAN GODIN, a 20-something ux researcher, motivate design

“GENIUS IS 1% INSPIRATIONAND 99% PERSPIRATION.”

-THOMAS EDISON

what’s your niche?

Build a support network

MEET UPREACH OUT

GET INSPIREDSimon Sinek can help

“THE DESTINATION IS THE GOAL. THE ROUTE IS YOUR OWN PERSONAL CHOICE.”

-SIMON SINEK

GET INSPIREDSeth Godin can help

“YOU DON’T MAKE CHANGE WITH ADVICE...”

-SETH GODIN

GET INSPIREDEventbrite can help

“NAIL IT AND SCALE IT.”

-THE FOLKS AT OGILVY

GET INSPIREDOther randoms can help

do you have a support network?

“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”

-GENERAL GEORGE S. PATTON JR.

I challenge myself to…

“ACCEPT THE CHALLENGES SO THAT YOU MAY FEEL THE EXHILARATION OF VICTORY ”

-GENERAL GEORGE S. PATTON JR.

WITHOUT THE DOING, THE DREAMING IS USELESS

JAM OUT

and don’t stop.

I found my 1% The 99% wasn’t exactly a breeze

But the feeling of 100% was well worth it.

“… BE UN-WELL-ROUNDED”

-Seth Godin

JULIA SLOAN, a 20-something ux designer, motivate design

hello

…

BE WILLING TO BE UNCERTAIN.

exhibit a) COCA-COLA

NAIVETE IS OUR GREATEST ASSET.

get people to join your team

“Your first try will be wrong. Budget and design for it.”-Aza Raskin, designer at Firefox

“ENCHANTMENT IS AS NECESSARY TO GET PEOPLE TO DIVERGE FROM A CROWD AS IT IS TO JOIN ONE.” - GUY KAWASAKI

SMILE!

habits simplify;innovation does not.

i know it’s scary…

…but we have to try and break down

BARRIERSBOUNDARIES

EXPECTATIONS

“THE BARRIER TO CHANGE IS NOT TOO LITTLE CARING; IT IS TOO MUCH COMPLEXITY.”-BILL GATES

“TO FLY WE HAVE TO HAVE RESISTANCE.”

-MAYA LIN

THOSE THAT ARE NOT UNUSUAL ARE NOT

MEMORABLE.

picture something you would be impressed by…

now double those standards

which one do you want to read?

OR

…how about these?

OR

“EVER TRIED. EVER FAILED. NO MATTER. TRY AGAIN. FAIL AGAIN. FAIL BETTER.”

-SAMUEL BECKETT

JAMES HARTMAN, a 30-something _______, ESPN

you are responsible for your own career*

* accepting responsibility gives you control!

“If you don't design your own plan, chances are you'll fall into someone else’s. And guess what they have planned for you?”- Jim Rohn

What is your vision?

start with your definitions of success

achievementaccomplishment

The perfect job is the one you create for yourself.

Consider yourself self-employed.

keep up with change

UX IS CONSTANTLY EVOLVING.

“If the rate of change on the outside is greater than the rate of change on the inside, then the end is near.”- Tom Peters

“The links are not #0000FF”

“but this year,

all the answers are different.”

The key to long term success is for you to dedicate yourself to continuous improvement.

CoursesBooksSeminarsConferencesOrganizationsPodcastsJournalsBlogsNetworking

watch a video seminar rather than an infomerciallisten to a podcast while in the carread a book on the bikeYOU HAVE THE TIME

embrace failure*

* and anything “less-than-perfect”

“It is not a disgrace to fail. Failing is one of the greatest arts in the world.”Charles Kettering

1) Do the wrong thing perfectly?2) Do the right thing poorly?

(if it’s worth doing, you won’t

do it perfectly the first time)

PRACTICE

Your goals can withstand minor

setbacks.Look at the big

picture.Give yourself

permission to make some missteps along the way.

PETE KINSER, a 30-something Empathizer, ReadyTalk

3 THINGS

it’s all about empathy, people…

HOW ABOUT EMPATHY FOR DEVELOPERS?

do you even know what developers do?

THIS IS WHAT THEY DO.

AND THIS …

HTML & CSS

IF YOU DON’T KNOW HTML & CSS…

YOU’RE GONNA HAVE A BAD TIME

IF YOU DON’T KNOW HTML & CSS

DONT FEAR THE INTERNET .COM

diversify yourself.

EMPATHY IS BORNE FROM EXPERIENCE.

LISTEN.

BE THE STUDENT.

BE THE EXPERT.

SVPI .COM

context is key.

GET TO KNOW THE ORGANIZATIONAL CONTEXT (Culture)

WHAT IS MOST IMPORTANT TO YOUR LEADERSHIP?

HBR .COM

LAURA LASER, a 30-something president and executive recruiter, laser talent group

DIFFERENTIATE YOURSELF

PROTECT YOUR BRAND

- FACEBOOK- LINKEDIN- TWITTER

PROTECT YOUR BRAND

- FACEBOOK- LINKEDIN- TWITTER

vs.

A UX DESIGNER’S RESUME SHOULD BE AN EXPERIENCE IN ITSELF.

BE CLEARBE BRIEF

TELL A STORY

BRING YOUR STORY TO LIFE

CREATE A NARRATIVE

show me what you can do

I sure hope it’s a lot

(i.e. web, mobile, tablet, etc.)

I WANT TO KNOW THAT YOU CAN CREATE GREATNESS OUT OF MUNDANENESS.

WE ALL KNOW THINGS CAN GET COMPLICATED IN UX.

I WANT TO SEE HOW YOU SIMPLIFY IT.

user flowsprocess diagramspersonasstory boardswireframes

* NOTE: WIREFRAMES DO NOT HAVE TO BE UGLY.

ONCE THE WORK IS DONE,THE PORTFOLIO IS PERFECTED, THEN THE TIME IS RIGHT FOR

THE INTERVIEW…

WHILE YOU’RE SITTING ACROSS FROM THE INTERVIEWER…

MAKE SURE YOU KNOW…

WHY YOU’RE LOOKING FOR A NEW JOB

WHY UX

5 REASONS WHY THEY SHOULD HIRE YOU

WHAT INSPIRES YOU

remember…

the person interviewing you likes you on paper

JUST RELAX & HAVE A CONVERSATION

Q & A