igniting sports fan passions in a digital world

IGINTING PASSIONS IN A DIGITAL WORLD

DIGITAL LANDSCAPE

DIGITAL ACTIVATIONS IN 2014

GUIDING THOUGHTS FOR GETTING TO CONNECTED

IDEAS

DIGITAL TO ADD VALUE. NOT DISRUPT.

GLOBAL SNAPSHOT

SOURCE: WE ARE SOCIAL DIGITAL STATSHOT

Total world

population

ACTIVE

INTERNET

USERS

7.272

BILLION

3.001

BILLION

1.35 BILLION ACTIVE USERS ON FaCEBOOK

50 BILLION WHATSAPP messages a day

TINDER GETS 800 MILLION SWIPES A DAY

672 million tweets sent related to the world cup

2014

Youtube receives over 1 billion unique viewers

every month

DIGITAL IS CHANGING OUR HABITS AND BEHAVIOURS

ENTERTAINMENT

THAT FITS AROUND

OUR LIFESTYLE

Short, digestable

contentCONVENIENCE

IT’S PART OF THE FAN’S SOCIAL FABRIC

TRIGGERING PASSION THROGH

DIGITAL WAYS IN 2014

WE tap into passion to cut through the clutter

What you think is interesting

What interests

them

What’s relevant

(passions)

MORE THAN JUST relevanCE. Be REFRESHING.

PLANNING FOR THE MOMENT

LIVE

PLANNING FOR THE MOMENT

Scenario planning REACTIVE planning

immersive EXPERIENCES

INTERACTIVE STORY TELLING

Digital actions that manifest into physical reactions

A FEW GUIDING THOUGHTS FOR

DEVELOPING DIGITAL IDEAS

#1 PEOPLE NOT PLATFORMS

DIFFERENT FANS. DIFFERENT HABITS.

#2 DATA IS YOUR FRIEND!

#3 LIGHT UP EXISTING BEHAVIOURS.

DON’T FORCE NEW ONES.

#4 BE USEFUL OR ENTERTAINING

Try tracker WEAR THE ROSE

KEY TAKEOUTS

DIGITAL NEEDS TO BE AN INTEGRAL PIECE TO ANY IDEA

MANY WAYS TO EXECUTE AN IDEA

PEOPLE NOT PLATFORMS

ADD VALUE

KEEP IT SIMPLE

QUESTIONS?