igniting viral campaigns by creating relevant conversations

Igniting Viral CampaignsLarry Bailin, Author of the bestselling marketing book,

Mommy, Where Do Customers Come From? and CEO, Single Throw Internet Marketing

CLICKING ASS!™

Larry Bailin, Author of the bestselling marketing book, Mommy, Where Do Customers Come From? and CEO,

Single Throw Internet Marketing

Good News!Good News!

Mommy, Where Do Customers Come From?Second Edition

Available in bookstores and online NOW!

Better News!Better News!

First Step in First Step in Igniting Igniting ANYANY

CampaignCampaign

Pre-IgnitionPre-Ignition

Silent Generation1925 – 1942

Baby Boomers1942 – 1953

Generation Jones(Barack Obama)

1954 – 1965

Generation X1966 – 1980

Generation Y (millennials)1981 - 1995

Customers through the generations

Viral (?) Viral (?) VideoVideo

“Of the nature of, or caused by, a virus," see virus.

Viral Vir-al 

“a corrupting influence on morals or the intellect”

Virus Vir-us  [vahy-ruhs]

“a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network.”

Virus Vir-us  [vahy-ruhs]

“Something that poisons one's soul or mind”

Virus Vir-us  [vahy-ruhs]

“Foul or malodorous fluids ,sticky substance, agent that causes infectious disease”

Virus Vir-us  [vahy-ruhs]

“Extremely simple microorganisms”

Virus Vir-us  [vahy-ruhs]

“Any of various extremely small, often disease-causing agents”

Virus Vir-us  [vahy-ruhs]

These videos were viral by accident

But were they successful?

These YouTube celebs never setout to make a

profit……and they didn’t

Could these YouTube celeb videos have been

ignited for profit?

How do you ignite a viral campaign?

Learn to influence

The greatest book ever written on viral, social and affiliate success.

Why is this campaign Clicking Ass?

It evokes emotionHumorDesireBelongingTrustAnticipationExcitementFear

Sales is about persuasion, persuasion requires emotion, emotion requires connection, connection leads to action.

The Character Connection

CHARACHTER

CHARACHTER

MUSCLE!

MUSCLE!

a story about Ronnie Coleman and a candy bar

Why “Ronnie Coleman Interview” not “Ronnie Coleman Video”

Community Connection

10 Video Entries 14 Video Entries

• Hundreds of thousands of views• 20 YouTube honors• 40 plus entries• <$100,000 budget

Leverage your networks

Don’t “F” it up!

Social media with no strategy drives “Traffic”

Strategic thought and value creates “Revenue”

Thinking like a customer

Don’t focus on the “features” focus on the “benefits”.

No bells and whistles!

All bells and whistles do is make noise

You have 5 to 8 seconds to make a connection.It only takes a split second to get the wrong message.

Learn Learn how to how to shine!shine!

• Religious 278

• Health 176

• Family Guy 25

• Knitting 15

• Science 14

Social RulesSocial Rules

Social Rule #1Social Rule #1“You are judged by the

company you keep”

Social Rule #2Social Rule #2“Treat people the way you

would like to be treated”

Social Rule #3Social Rule #3“If you keep doing that you

are going to go blind”

Best Hardwood Flooring

“Hardwood floor is a material that has fascinated humans for thousands of years”

Things Things are not are not what they what they used to used to bebe

How are you going How are you going to end the decade?to end the decade?

Things are not going to get easier. If you want to

survive, if you want to win…

……You have to FIGHT for it!You have to FIGHT for it!

Are You Ready to Start

Clicking Ass!™

1Bestselling Marketing Book,

Mommy, Where Do Customers Come From?Mommy, Where Do Customers Come From?

Resources to Remember

The Website:MommyWhereDoCustomersComeFrom.comThe Blog:ConnectedCustomers.netThe Podcast:MomentsinMarketing.comThe Company:SingleThrow.com

Twitter.com/larrybailin

Facebookcom/larrybailin