ignition five 11.07.11

5

11th July 2011

1. COA Interactive Learning

Milwaukee-based Youth & Family Centers (COA) is partnering with C-K/Milwaukee to raise awareness of the positive impact parents’

involvement with their child’s education has on chances of success in the classroom.

The pro bono campaign brings interactive learning displays, or “guerilla classrooms,” to

life around the Milwaukee area.

1. COA Interactive Learning

2. Direct marketing for rats

MASA Pest Control and their agency TBWA/RAAD in Saudi Arabia did this campaign a couple of

years ago. The aim was to point out health risks and diseases spread by rats and mice and to introduce an easy way of getting rid of these

rodents. The agency created miniaturized subscription lifestyle mags for rats  such as “Rat’s

Health” and “Hole Décor” and sent these out to homeowners with a call to action message.

In the first two weeks of the campaign MASA saw a 20% increase in phone enquiries.

2. Direct marketing for rats

C 3. Twitter Job Hussle

“Most Creative Directors spend a lot of time on Twitter”

Two friends - Bas van de Poel and Daan van Dam work as a creative team team in Amsterdam and study Advertising

at the Willem de Kooning Academy in Rotterdam.

In the past couple of years we worked at different agencies like Achtung!, JWT New York and DDB Amsterdam.

It is believed that after this they have landed themselves a job at Boondoggle Amsterdam.

3. Twitter Job Hussle

http://vimeo.com/25812909

4. Life would be better without Oxfam

This is a lovely student project from the “Miami Ad School” in Madrid that have recently won the

Golden Pencil and the D&Ad Awards. The idea was to show dedicated volunteers working for Oxfam

and to ask people to help them finish their mission to move on, live their lives and pursue

their dreams. Because as long as there are reasons for Oxfam to exist, they will not give up

their jobs.

4. Life would be better without Oxfam

http://www.youtube.com/watch?v=lf_5Kuzb2sM&feature=player_embedded

C 5. Coca Cola ‘Reasons to Believe’

Coca Cola constantly get that feel good feeling in to their advertising and this time a campaign from Brazil just

melts your heart and feel warm and fuzzy on the inside. This time Coke are using a group of children in

a choir singing a beautiful song all set to a strong narrative about the amount of good things that happen in the world compared to bad things.

5. Coca Cola ‘Reasons to Believe’

http://www.youtube.com/watch?feature=player_embedded&v=1vKDOWAf5M8