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March 2013
Disruption: There’s an App for ThatSimon Khalaf, President & CEO
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Unstoppable Market Growth
Worldwide in-application events measured by Flurry
Source: Flurry Analytics, May 2009– January 2013
-
200,000,000,000
400,000,000,000
600,000,000,000
800,000,000,000
1,000,000,000,000
1,200,000,000,000
1,400,000,000,000
Jan 2013
May 2009
Jul 2012
Feb 2012
Sep 2011
Apr 2011
Nov 2010
Jun 2010
Jan 2010
Aug 2009
Mar 2009
Oct 2009
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Dec 2010 Dec 2011 Dec 2012 -
20
40
60
80
100
120
140
160
180
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
70
162
66 72
168
9470
168
127
Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
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It’s an App World, and Browsers Live in It
`
BROWSERS
APPS
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Source: Flurry Analytics, Comscore
Time Spent on Smartphones and Tablets
App Other , 6%
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2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
18
20
App Revenue Is ScalingBi
llions
($)
Source: eMarketer, Mary Meeker (KPCB)
129% CAGR
Virtual Goods Advertising
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U.S. display advertising and digital goods revenue
Faster Revenue Ramp than The Web
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
Billio
ns ($
)
Source: eMarketer, Flurry, Comscore
MOBILE APPS WEB (BROWERS)
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Disruption Across Multiple Industries
Social Media & Entertainment Shopping Productivity Utilities Travel Gaming
387%
268%247% 237%
206% 198%
107%
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
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Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks22%
Studios20%
2nd Screen Apps11%
Emerging Media37%
Others10%
Source: Flurry Analytics
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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0%
10%
20%
30%
40%
50%
60%
70%
% o
f Aud
ienc
e Sh
are
TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.
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Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers27%
Online Mar-ketplaces
20%
Purchase Assistance17%
Price Comparison14%
Daily Deals13%
Others9%
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Shopping Apps: Usage by Gender
13-17 18-24 25-34 35-54 55+
5%
13%
19%
16%
2%
7%
10%
13%14%
1%
Age Group
FEMALESMALES
Source: Flurry Analytics
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Shopping App Usage: Gender and Daypart
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%FEMALESMALES
Source: Flurry Analytics
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up to 5 min 5 min to 20 min over 20 min
24%
62%
14%
Shopping App Usage: Time Before Purchase
Source: Flurry Analytics
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Thank you
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