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iid insight e-newsletter page 1 www.iidprofessions.com
Monthly e-newsletter from The South African Institute of the Interior Design Professions (IID) designed to give
Members insight as to the developments taking place within the Institute, our Members and the Industry.
iid insight Volume 11 July 2008
INS I D E TH I S I SSUE
1 MAISON&OBJET - Free Entrance Tickets
2 Workshop on Guidelines on Industry Fee Structures
3 Better Briefs for Profitable Design
IID FOUNDING MEMBERS
Mandela@90 - one of the interesting creative
artworks from the tribute to Mandela@90 exhibition
currently on at the Constitution Court in Braamfontein
Happy New Financial Year!
July marked the beginning of the Institute’s new financial year and
we are pleased to report that with the recent change in management,
Lyndall Roman was appointed as our Bookkeeper who together with
Bernice Holly, our National Secretary, ensured that we successfully
completed our year end in record time. Once the results have been
audited, they will be distributed to Members and presented at the
next AGM. Our thanks go to Bernice and Lyndall for their sterling
efforts!
We couldn’t talk about important events in July without mentioning
one of the greatest figures of the 20th century, Nelson Mandela’s 90th
birthday which took place on 18th July. To commemorate Madiba’s
birthday, Natalie Knight curated a beautiful exhibition at the Constitutional Court in Braamfontein. See page 8 for further details □
iid insight e-newsletter page 2 www.iidprofessions.com
www.maison-objet.com
IID Special Offer
We have once again arranged for a limited
number of free entrance tickets for Members
attending the MAISON&OBJET international trade
show in Paris from 5 – 9 September 2008.
(Valued at between 41 to 56 Euros depending on
if you pre-register or pay at the show)
Attended by professionals and buyers worldwide,
the show brings together the best quality, cutting
edge and most creative offers in the world of
decoration, furniture and design.
Please contact Laura on 011 465 9732 or
mktd@iidprofessions.com if you are interested.
Tickets will be distributed on a first come first
served basis □
Similar workshops are being held in each of the regions.
Thereafter the fee structure guidelines will be updated and
disseminated to professional members □
IID JHB Workshop for Professional Members on
Fee Structure Guidelines
One of the key benefits of professional membership is access to the IID’s recommended tariffs of
professional fees. These merely serve as a guideline as ultimately fees are negotiated between our
Members and their clients. In order to ensure that fees reflect current market pricing structures the IID are
inviting Professional Members to partake in the following workshop:
DATE THURS 21 AUGUST 2008
TIME 08H30 FOR 09H00 – 13H00
VENUE GREENSIDE DESIGN CENTER
118 GREENWAY ROAD, GREENSIDE, JHB
RSVP BY 15 AUGUST 2008
BERNICE HOLLY ON 011 465 9732 / NATIONAL@IIDPROFESSIONS.COM □
Workshops will also be held in the regions. Once the input from all regions has been collated, the guidelines
on fee structures will be updated and disseminated to Professional Members □
iid insight e-newsletter page 3 www.iidprofessions.com
Better Briefs for Profitable Design
How much money do you lose due to poor briefs? When was the last time you had to put more hours into a project than
you'd anticipated? Have you ever delayed billing because there was no agreed milestone to trigger payment? When was
the last time you had a disagreement with a client about the scope of a project? Poor briefs cost you time and money.
As members of the International Federation of Interior Architects / Designers (IFI), the IID has access to designers,
design events and information from across the world. Here’s an extract from an article published by the Design Institute
of Australia (DIA) that we believe is of relevance and interest to our Members:
“DIA research indicated that, on average, designers are giving away one third of their time. By improving the quality of
your project briefs, their structure and detail you can improve the earning capacity of your business by reducing at least
one cause for lost time.
The rare client brief
In the ideal world at the beginning of every project a client provides you with a brief. It is clearly written, contains the
aims of the project, the background information that you'll need to understand the scope of the job, the financial and time
constraints and includes a succinct list of deliverables. In the real world you find yourself in a meeting where a number of
the client's staff seem to be inventing a loose wish list for the product on the spot. Or where the client tables a project
document of which thirty pages are a legal contract and one spartan page is a broad statement about the project.
The reality for many projects is that the client does not provide a written brief. They discuss their thoughts and desires
with the designer, perhaps show some sketches or models or prior art and then ask the designer for a quote. More often
than not the designer ends up writing the brief. However, it is no longer a brief in the strict sense of being the client's
instructions it now also doubles as a fee proposal or quote. Designers sometimes express a preference for briefs that
are short and relatively unconstrained. They would like freedom to interpret the project needs in the broadest way. If you
are the one writing the brief and it has now become the basis for your contractual responsibilities, short briefs are not
likely to be in your interest.
The advantages of the designer written brief
There are many clients, small and large, who have little or no experience of purchasing or directing professional
services. Their ability to prepare a useful brief is limited. Therefore the first advantage to the designer writing the brief is
that you define the scope of work. You'll have to think clearly about the tasks you'll need to perform, the order in which
you'll do them and the time to allow for each. Your brief serves as your quote calculation document. A designer written
brief is likely to be a better process document. It will be structured to suit a designer's normal workflow and is more likely
to result in an efficient project. And obviously, if you write the brief you can ensure that the terms are not to your
disadvantage by limiting your exposure to risk and providing you with the flexibility to get the best outcome.
Cont on page 4
iid insight e-newsletter page 4 www.iidprofessions.com
What should be in a brief?
The brief defines a project by specifying the nature and extent of the work being requested and what the objectives and
constraints of the project are. A designer written brief will also be a quoting guide, a contractual document, a process
control document, a financial control document and a project review guide. From a client perspective a well-written brief
can save money by enabling a designer to quote more accurately by helping them to understand whether what is being
proposed meets their needs and by ensuring a better outcome by providing succinct information to review the project
against. From a designer perspective a well written brief protects the designer from misunderstandings about the work to
be performed and helps them to avoid unexpected overruns.
Suggested brief content:
- A summary statement of the task (project aims) - List of stages and project milestones - List of requirements for inclusion in the solution - Scope of work statement - List of deliverables - List of project exclusions - Responsibilities for both client and designer - Staff allocation for the project - Design fees by stage
- Billing schedule - A statement of financial constraints - A statement of time constraints - General trading terms & conditions - Project timetable - Previous project histories that have led to this
brief (optional) - Any other information or research which will
help to perform the task (optional)
The myth of the lineal process
The classical description of a brief defines design as a lineal process. It describes projects by stages and gives the
impression that there are distinct stopping points. This is a source of conflict for designers. The process of design can be
far from lineal. In projects that have outcomes and financing that allow for a flexible process the project often loops back
over earlier stages as new information is gathered and learnt during the product development process. Even though it
may not accurately indicate the process the designer will follow, using a lineal staged approach in a brief is useful both in
determining the amount of work that needs to be done and in providing a basis for continual invoicing and cash flow. It
also provides a comfortable and understandable description of the project for the client.
Why will the design take so long?
The fundamental conflict between client and designer could be defined as the designer wanting to do the least amount of
work for the highest remuneration and the client wanting to pay the least amount of money for the most work. Detailing a
list of tasks under each stage heading both helps the client to visualise the complexity of the project and ensures that the
designer is more likely to quote accurately. It will make it easier to justify the time to the client.
Time, quality, price - the fundamental trade-off
Ideally the fee proposal/brief should lead to a negotiation of project scope, cost and duration. Unfortunately designers
are often faced with competitive quoting where the first offer is taken to be their final and only position on a project. The
successful tenderer is often chosen based on their initial quote.
Cont on page 5
iid insight e-newsletter page 5 www.iidprofessions.com
Time, quality, price - the fundamental trade-off (cont)
Where possible avoid this by tabling an un-costed brief and have a face-to-face meeting with the client in which the
scope of work is explained and the possible trade-offs are discussed. Based on the agreements reached in this
discussion you can then provide a costed quote that matches the client's priorities.
In any project there are trade-offs between what is produced, at what cost and in what time frame. You can have high
quality in a short time but you'll need to pay more for the resources required. In general you can't have a high quality
outcome in a short time for no money. This trade-off is the essence of negotiating the scope of work and cost in a brief.
Designers are often their own worst enemies. A designer's desire to achieve the best outcome for every project is a
common trap in design consulting. Designers are notorious for providing more than they've quoted to supply. If the client
has agreed to a brief that outlines a ten hour project then you should plan to provide the best solution available in ten
hours.
Pitfalls in brief writing
Don't over promise - include precisely what the client requires and avoid the temptation to promise extra activities,
features or constraints. Anticipate and exclude extensions - if there are foreseeable ways in which the project may
diverge from the intention of your quote make sure you document and exclude them.
Document and cost or exclude external expenses - make sure it is clear who is responsible for external expenses.
Don't commit to unrealistic time frames - if the client is requiring time frames that you know are unachievable refer to the
quality/time/cost trade-off and ensure that the project can afford the price and resources that will be required and that
you have considered the risks to your business if timeframes slip.
Avoid being responsible for project overruns that are not in your control. Don't take on responsibilities that you are not
being recompensed for.
Identify and exclude activities that are not quantifiable. In projects where the client is looking for the lowest possible price
be sure to separate the core design tasks from sourcing and sub-contracting tasks.
Other things to consider and document are time overruns by other suppliers, reworks caused by changes to brief, design
iterations by other suppliers and delays in client decisions.
Keeping it real
Clearly the extent of the brief and the things that it attempts to document should bear some relationship to the financial
value (and risk) of the project. Many businesses find it good practice to have two or three standard brief structures that
cater for the generic requirements of small, medium and large projects with progressively more complex controls as the
project value increases” □
Extract from an article written by David Roberston on behalf of the Design Institute of Australia
iid insight e-newsletter page 6 www.iidprofessions.com
What’s happening in the Regions?
KZN COLOUR SP LASH
AS SOME OF YOU MAY ALREADY KNOW, JENNIFER JONES
HAS ONCE AGAIN MADE HER TELEVISION APPEARANCE, BUMP
AND ALL! THIS TIME, SHE AND THE TEAM HAVE BEEN
INVOLVED IN ‘COLOUR SPLASH’, AN EXCITING HOMEOWNERS
MAKEOVER TV SHOW, SPONSORED BY DULUX. THE
CHALLENGE THIS TIME WAS TO LITERALLY ‘MAKE OVER’ THE
ROOMS OF 2 LUCKY VIEWERS IN DURBAN USING PLENTY OF
SPASHES OF PAINT COLOUR AND RENOVATING OR CREATING
INNOVATIVE PIECES OF FURNITURE AND ACCESSORIES. THE
RESULTS WERE FUN AND FABULOUS. CATCH THE SHOWS ON
THE HOME CHANNEL 182:
SHOW 1: FRIDAY 25TH JULY 08:52
MONDAY 28TH 08:52
TUESDAY 29TH 12:52
WEDNESDAY 30TH 16:52
SHOW 2: SAME TIMES THE FOLLOWING WEEK
Tel: 031 312 3380 jjinteriors@telkomsa.net
PROPOSED NEW MEMBERS
If anyone has objections to any of the following new
Members being appointed, please let us know
before 8 August 2008. All objections must be
lodged in writing.
PROF. INTERIOR DESIGNER - GAUTENG
DARREN BESTER – TIS DESIGN
PROF. CORPORATE - GAUTENG
TIME&SPACE
JILL MUNGER MICHELLE PINHEIRO
PATRICIA READ NICOLE CRAMER
LEANNE SAPIRE STEFAN RUPERTO
DEREK STEDMAN
CORPORATE – NATIONAL
MBM AFRICA
DIRECT RETAILERS OF A WIDE RANGE OF HIGH QUALITY
GERMAN DESIGNED AND ENGINEERED OUTDOOR FURNITURE
MBM CAPE TOWN - LAWRENCE HANS TEL: 021 461 3552
MBM DURBAN - TRISHAH RAMBALLI TEL: 031 539 7922
MBM PRETORIA - THEMBA MGHABI TEL: 012 661 2861
MBM JHB - DONOVAN MOODLEY TEL: 011 444 8686
WWW.MBMAFRICA.CO.ZA
CORPORATE – NATIONAL
DURALINE (PTY) LTD - LEN HAUPTFLEISCH
MANUFACTURERS OF HIGH QUALITY PAINTS AND COATINGS FOR
BOTH THE DECORATIVE AND INDUSTRIAL MARKETS. PRODUCTS
DISTRIBUTED NATIONALLY
CAPE TOWN HEAD OFFICE
TEL: 021 853 0471
EMAIL: DURALINE@GLOBAL.CO.ZA
WWW.DURALINE.CO.ZA
CORPORATE – W/CAPE
ESHANIMA FABRICS – MARK STEINBACH
FABRICS AND SOFT FURNISHINGS, LININGS, BLOCKOUT, VOILES,
ACOUSTIC LINING. AVAILABLE IN ROWS OR CUT LENGTH.
DELIVERED TO YOU. TRADE ONLY
TEL: 021 930 9319
EMAIL: INFO@ESHANIMAFABRICS.CO.ZA
WWW.ESHAMINAFABRICS.CO.ZA □
IID EASTERN CAPE GENERAL MEETING
DATE THURS 7 AUGUST 2008
TIME 12H00 – 14H00
VENUE INSTITUTE OF ARCHITECTS
21 ALFRED TERRACE, CENTRAL, PE
RSVP BY 30 JULY 2008
BERNICE HOLLY ON 011 465 9732 / NATIONAL@IIDPROFESSIONS.COM □
iid insight e-newsletter page 7 www.iidprofessions.com
Events & Showcase Opportunities
Tell us about a new event, project, product or service that you are hosting or launching and we’ll post your
information in the iid insight. Submit your info to mktd@iidprofessions.com □
GGGG R E E N R E E N R E E N R E E N BBBB U I L D I N G U I L D I N G U I L D I N G U I L D I N G CCCC ON F E R E N C E O N F E R E N C E O N F E R E N C E O N F E R E N C E &&&&
EEEE X H I B IX H I B IX H I B IX H I B I T I O N T I O N T I O N T I O N 2 0 0 82 0 0 82 0 0 82 0 0 8
2 12 12 12 1 ---- 2 32 32 32 3 AAAA U GU S T U G U S T U G U S T U G U S T
UUUU N I V E R S I T Y O F T H E N I V E R S I T Y O F T H E N I V E R S I T Y O F T H E N I V E R S I T Y O F T H E WWWW I T W A T E R S R A N DI T W A T E R S R A N DI T W A T E R S R A N DI T W A T E R S R A N D
GGGG R E E N R E E N R E E N R E E N BBBB U I L D I N G I N S I G H T S A N DU I L D I N G I N S I G H T S A N DU I L D I N G I N S I G H T S A N DU I L D I N G I N S I G H T S A N D
I N F O R M A T I O N Y O U C A N I N F O R M A T I O N Y O U C A N I N F O R M A T I O N Y O U C A N I N F O R M A T I O N Y O U C A N U S EU S EU S EU S E !!!!
GREEN BUILDINGS ARE ON THE CUTTING EDGE OF DESIGN.
THE 2008 GREEN BUILDING CONFERENCE & EXHIBITION
BRINGS YOU EXPERT SPEAKERS ON DESIGN, TECHNOLOGIES
AND MATERIALS. IT IS BEING HOSTED BY THE GAUTENG
INSTITUTE FOR ARCHITECTURE AND THE WITS SCHOOL OF
ARCHITECTURE AND PLANNING AND IS VALIDATED FOR CPD.
THE STANDARD RATE FOR ATTENDANCE IS R5500 EX VAT
PER DELEGATE – SPECIAL RATE FOR PROFESSIONALS IS
R2100 EX VAT PER DELEGATE. KINDLY NOTE SEATS
ALLOCATED AT THE PROFESSIONAL RATE ARE LIMITED.
JOIN PROPERTY OWNERS AND MANAGERS, CORPORATE
DECISION MAKERS, GOVERNMENT, ARCHITECTS, ENGINEERS,
QUANTITY SURVEYOR’S AND OTHER BUILT ENVIRONMENT
PROFESSIONALS AND STAKEHOLDERS FROM ACROSS THE
CONSTRUCTION INDUSTRY AND RELATED SECTORS.
THE CONFERENCE WILL BE ACCOMPANIED BY AN EXHIBITION
OF GREEN BUILDING MATERIALS, TECHNOLOGIES AND
SERVICE PROVIDERS □
FOR MORE INFO OR BOOKINGS VISIT
WWW.GREENBUILDING.CO.ZA
OR CONTACT TANITHA JOLLY ON 021 674 5725 OR
TANITHA@GREENBUILDING.CO.ZA
HHHH O S P I T A L I T Y O S P I T A L I T Y O S P I T A L I T Y O S P I T A L I T Y IIII N V E S TM EN T N V E S TM EN T N V E S TM EN T N V E S TM EN T
CCCC ON F E R E N C E O N F E R E N C E O N F E R E N C E O N F E R E N C E 2 0 0 82 0 0 82 0 0 82 0 0 8
2 02 02 02 0 –––– 3 03 03 03 0 SSSS E P T EM B E R E P T EM B E R E P T EM B E R E P T EM B E R 2 0 0 82 0 0 82 0 0 82 0 0 8
HHHH I L T O N I L T O N I L T O N I L T O N HHHH O T E L O T E L O T E L O T E L SSSS AN D TONAN D TONAN D TONAN D TON ,,,, JJJJ H BH BH BH B
THE CONFERENCE SEEKS TO ATTRACT APPROXIMATELY 450
DELEGATES FROM BOTH SIDES OF THE ATLANTIC, AS WELL AS
AFRICA, ASIA, THE FAR EAST AND AUSTRALASIA. DELEGATES
WILL INCLUDE LEADING BIG BUSINESS, NEW ACCOMMODATION
OPERATORS AND OWNERS, INDEPENDENT OPERATORS/
OWNERS, PUBLIC SECTOR, POTENTIAL FOREIGN INVESTORS,
GENERAL TOURISM INDUSTRY AND ASSOCIATIONS, PROPERTY
DEVELOPERS / BROKERS, INTERIOR ARCHITECTS / DESIGNERS,
FINANCIAL INSTITUTIONS AND INVESTMENT AGENCIES /
HOUSES.
WHY SHOULD YOU ATTEND?
YOU WILL BE JOINING THE MOST INFLUENTIAL GROUP OF
LEADERS ACTIVELY INVOLVED IN THE HOTEL INVESTMENT
INDUSTRY, GIVING YOU THE OPPORTUNITY TO NETWORK AND
IDENTIFY UP COMING TOURISM AND HOSPITALITY PROJECTS IN
AFRICA.
DON’T MISS OUT. BOOK YOUR PLACE TODAY TO BENFIT FROM
THE SPECIAL EARLY BOOKING RATES □
FOR MORE INFO OR BOOKINGS CONTACT
TEL: 012 654 7525 OR TANYAM@TBSA.TRAVEL
WWW.HICA.CO.ZA
iid insight e-newsletter page 8 www.iidprofessions.com
NEWS & V I EWS
D ES IGN I NG WAYS C E L EBRATES 10 Y EARS
CONGRATULATIONS TO DESIGNING WAYS ON THEIR 100TH ISSUE, RELEASED IN JULY 2008,
AND ON THEIR 10TH BIRTHDAY. WE ARE PROUD TO BE ASSOCTIATED WITH DESIGNING WAYS
AND ON BEHALF OF THE INSTITUTE AND OUR MEMBERS WE’D LIKE TO SINCERELY THANK ALAN
FENNELL AND HIS TEAM FOR ALL THEIR SUPPORT. WE LOOK FORWARD TO THE NEXT 10
YEARS! □
MANDELA@90
INVITATION TO ATTEND AN ART EXHIBITION TO CELEBRATE MANDELA@90:
FROM: 2 - 31 JULY 2008
HOURS: 9AM – 5PM
VENUE: CONSTITUTION COURT OF SOUTH AFRICA, BRAAMFONTEIN, JHB
ENQUIRES: JANE LANE (CURATOR) AT JANE.LANE@TELKOMSA.NET OR 083 399 6770
THE EXHIBITION WILL BE MOVING TO THE THOMPSON GALLARY IN SEPTEMBER, IN
COLLABORATION WITH NATALIE KNIGHT. FOR FURTHER DETAILS CONTACT
INFO@THOMPSONGALLERY.CO.ZA □
PROFESSIONAL CAREER SERVICES ARE NEWLY APPOINTED AFFILIATE MEMBERS OF THE INSTITUTE
AND ARE OFFERING IID MEMBERS A 10% DISCOUNT OFF ANY INVOICE PAID WITHIN THEIR STIPULATED
TERMS OF BUSINESS.
FOR ARCHITECTURAL, INTERIOR DESIGN OR CONSTRUCTION RELATED RECRUITMENT INFORMATION
CONTACT:
MARCO RYAN AT MARCOR@PCS-SA.CO.ZA OR BELINDA BOOTH AT BELINDA@PCS-SA.CO.ZA
TEL: 011 789 3337 WEBSITE: WWW.PCS-SA.CO.ZA □
PROFESSIONAL CAREER SERVICES STRIVES TO NOT ONLY PLACE QUALITY CANDIDATES WITH PRESTIGE CLIENTS, BUT THEY ALSO
STRIVE TOWARDS BEING AS INFORMATIVE AS POSSIBLE WHEN IT COMES TO THE ARCHITECTURAL AND INTERIOR DESIGN INDUSTRY,
GUIDING CANDIDATES AND CLIENTS ALIKE IN THE RIGHT DIRECTION WITH REGARDS TO PROFESSIONAL REGISTRATIONS, MARKET
RELATED SALARIES AND CAREER EXPECTATIONS.
BELINDA BOOTH AND MARCO RYAN HEAD UP THE INTERIOR DESIGN AND ARCHITECTURAL DIVISION. COMING FROM THE
ARCHITECTURAL AND INTERIOR DESIGN FIELDS, THEY ARE ABLE TO GIVE PROFESSIONAL ADVICE WITH REGARDS TO CAREER GROWTH,
PORTFOLIO LAYOUTS AND PROFESSIONAL REGISTRATION.
INTRODUC ING PROF ESS I ONAL CAREER
SERV I C E S
iid insight e-newsletter page 9 www.iidprofessions.com
NEWS & V I EWS CONT
MOBILE SERVICE, QUICK, EASY, NON-INVASIVE APPLICATION
MG MOBILE’S HIGHLY TRAINED, SPECIALISED TECHNICIANS COME TO YOUR
PREMISES SO THAT MASTERGUARD CAN BE APPLIED AT THE CLIENT’S HOME,
AT THE MANUFACTURER OR AT THE WAREHOUSE.
MASTERGUARD IS A WATER BASED SPRAY SYSTEM THAT CAN BE APPLIED
SAFELY IN ANY CLEAN ENVIRONMENT. MOST ITEMS TAKE MINUTES OR LESS TO
TREAT.
HASSLE FREE
THE BEAUTY OF USING MG MOBILE IS THAT THEY TAKE CARE OF EVERYTHING!
THEY CONTACT THE CUSTOMER AND ARRANGE A SUITABLE TIME AND DATE TO
EFFECT THE SERVICE AFTER DELIVERY. ONSITE SERVICES PREVENT COSTLY
DELAYS IN DELIVERING THE PRODUCT TO YOUR CUSTOMER.
THE STANDARD 3-YEAR WARRANTY IS CARRIED BY MASTERGUARD+
INTERNATIONAL, GIVING YOU PEACE OF MIND THAT ONCE YOU’VE SOLD THE
PRODUCT YOU NEVER HAVE TO WORRY ABOUT ANY COME-BACKS. CUSTOMERS
RECEIVE INFORMATION HIGHLIGHTING THE ADVANTAGES AND BENEFITS OF
MASTERGUARD AS WELL AS INSTRUCTIONS ON HOW TO CARE AND CLEAN
ITEMS SPRAYED.
CONTACT LINDA DAVIS AT MG MOBILE ON 0861 566 665 □
MG MOBILE WAS FORMED TO PROVIDE MOBILE FABRIC AND LEATHER
PROTECTION SERVICES. THIS ALLOWS COMPANIES TO TAKE FULL ADVANTAGE
OF THESE SERVICES WITHOUT HAVING TO OUTLAY THE CAPITAL FOR
EXPENSIVE CHEMICALS, EQUIPMENT AND STAFF.
MG MOBILE’S PROFESSIONALISM AND ATTENTION TO DETAIL HAS EARNED
THEM A REPUTATION FOR CUSTOMER EXCELLENCE. THEY ARE ALSO
DEDICATED TO CONTINUALLY RESEARCHING ALL PRODUCTS AND SERVICES TO
ENSURE ONGOING CUSTOMER SATISFACTION. TO GUARANTEE ADHERENCE TO
THE HIGHEST STANDARDS OF QUALITY, THEY MAKE EXCLUSIVE USE OF
MASTERGUARD FABRIC AND LEATHER PROTECTION – AN INTERNATIONAL
MARKET LEADER WITH 90% MARKET SHARE IN SOUTHERN AFRICA.
BENEFITS
- 3-YEAR WARRANTY AGAINST OIL & WATER
BASED STAINS. MASTERGUARD+ FABRIC
PROTECTION INDIVIDUALLY COATS EVERY
FIBRE OF THE FABRIC, PROVIDING AN
INVISIBLE BARRIER AGAINST LIQUID, DIRT AND
DUST PARTICLES
- UV3 PROTECTION AGAINST FADING IN THE
SUN
- PREVENTS MILDEW BUILD-UP
- PREVENTS ODOUR ABSORPTION, MATERIAL
WILL ALWAYS SMELL FRESH
FOR USE ON
FABRIC, CURTAINS, VEHICLES AND MATRESSES
MASTERGUARD CAN BE APPLIED TO ANY FABRIC
LEATHER - ALTHOUGH DURABLE, LEATHER DOES
GET STAINED, FADED AND CRACKED.
MASTERGUARD PREVENTS STAINING AND FADING
AND THE LEATHER KIT CLEANER & CONDITIONER
REPLENISHES NATURAL OILS TO KEEP LEATHER
SOFT AND SUPPLE
OTHER ADVANTAGES
- WON’T AFFECT THE LOOK, FEEL, COLOUR OR
BREATH-ABILITY OF FABRICS
- NON-TOXIC & ODOURLESS WHEN DRY, SAFE
FOR CHILDREN AND PETS
- ENVIRONMENTALLY FRIENDLY & BIO-
DEGRABABLE
- NON-FLAMMABLE
CCCC AR I NG FOR YOUR AR I NG FOR YOUR AR I NG FOR YOUR AR I NG FOR YOUR CCCC L I EN TL I EN TL I EN TL I EN T ’’’’ S S S S FFFF ABR I C AB R I C AB R I C AB R I C
&&&& LLLL EATHER E ATHER E ATHER E ATHER IIIINVESTMENTS N VESTMENTS N VESTMENTS N VESTMENTS
iid insight e-newsletter page 10 www.iidprofessions.com
NEWS & V I EWS CONT
I VKIVKIVKIVK IIIINTER I ORS A T NT ER I ORS A T NT ER I ORS A T NT ER I ORS A T DDDD ES I GN E S I GN E S I GN E S I GN HQHQHQHQ KZNKZNKZNKZN
THE DESIGN HQ CENTRE, SITUATED IN UMHLALI, IS A ONE-STOP SHOP FOR
ALL INTERIOR DESIGNERS, DECORATORS, DEVELOPERS AND HOMEOWNERS.
ONLY 5KM FROM BALLITO, THE CENTRE IS IDEALLY LOCATED TO SERVICE
THE NUMEROUS UPMARKET ESTATES AND PRIVATE RESIDENCES FROM THE
NORTH COAST TO DURBAN.
ANCHOR TENANT, IVK INTERIORS, SHOWCASES ALL THE LATEST IN DESIGN
AND DÉCOR TRENDS IN THEIR RECENTLY OPENED 2500M² SHOWROOM.
THE SHOWROOM IS A DREAM COME TRUE FOR THOSE INVOLVED IN THE
DESIGN AND DÉCOR INDUSTRY, WHERE PRODUCTS AND ACCESSORIES ARE
BEAUTIFULLY DISPLAYED IN INTERACTIVE SETTINGS WITH MOST ITEMS IN
STOCK AND AVAILABLE IMMEDIATELY.
TEL: 032 947 1302 WWW.IVKINTERIORS.CO.ZA
BESIDES THE IVK SHOWROOM, DESIGN HQ ALSO HOSTS AN ARRAY OF
DÉCOR RELATED SHOPS AND OFFICES, WHERE ONE CAN PURCHASE
SANITARY WARE, TILES, CARPETS, WALLPAPER, FABRICS AND APPLIANCES.
THE EXCLUSIVE LATTE LOUNGE PROVIDES THE PERFECT RECIPE FOR
RELAXATION BETWEEN SHOPPING AND BROWSING, AS WELL AS AN AMBIENT
ATMOSPHERE IN WHICH TO MEET WITH CLIENTS. FOR LARGER
PRESENTATIONS, DESIGN HQ HAS A BOARDROOM, INCLUDING PLASMA
SCREENS, AVAILABLE FOR DEVELOPERS, DECORATORS AND DESIGNERS TO
MAKE USE OF.
WITH THIS KIND OF ATTENTION DETAIL, IT’S NO WONDER THE STYLISH
CENTRE HAS ALREADY GAINED POPULARITY AS AN ALTERNATIVE TO
SHOPPING IN DURBAN AND ALREADY A HIT WITH THE LEADING DECORATORS
AND DESIGNERS IN KWAZULU NATAL. IVK INTERIORS ARE IID KZN
CORPORATE MEMBERS □
iid insight e-newsletter page 11 www.iidprofessions.com
CAL ENDAR O F EVENTS
Please send your event details to
mktd@iidprofessions.com
D E COREX JHB
VENUE: GALLAGHER ESTATE, MIDRAND
DATE: 30 JULY 2008
PREVIEW DAY FOR TRADE BY INVITATION ONLY
TIME: 12PM – 6PM
DATE: 31 JULY - 1 AUGUST 2008
TRADE & CONSUMER DAYS
TIME: 10AM – 6PM DAILY
DATE: 2 – 3 AUGUST 2008
CONSUMERS ONLY
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DATE: 5 - 9 SEPTEMBER 2008
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