illuminate presentation

Fire Up Authority & Authenticity through Blogging & Facebook Illuminate Presentation- September 2012

Why Businesses Should Blog

✴ Establish expertise

✴ SEO value

✴ Extend beyond talking directly about your product and service

✴ Increase leads and sales

✴ Shows a human element

✴ The average company that blogs has:���- 55% more visitors���- 97% more inbound links���- 434% more indexed pages

SEO Awesomeness

Why Businesses Should Blog

✴ Establish expertise

✴ SEO value

✴ Extend beyond talking directly about your product and service

✴ Increase leads and sales

✴ Shows a human element

People do business with people.

Myths about Blogging

✴ Takes too much time

✴ Don’t have enough resources

✴ Traffic is most important measure of success

How to Get Started

✴ Determine blog platform

✴ Define your tone (and know your target audience)

✴ Create a posting schedule

What to Blog About

Solutions to your customer’s problems

Industry news (straight up news OR your opinion on it)

Round up helpful articles for your customer

Top 10

How-to

Events

Behind-the-Scenes

Customer testimonial

Random holidays that tie into your product or target audience

A frequently asked question

Charity/volunteering

Sneak peaks of new products or services

Discounts/coupons/giveaways

Tips associated with your product

Compare products or services

WIIFM?

Things Every Blog Post Needs

1.  Well-crafted headline

2.  At least one image

3.  Good formatting

4.  Proper grammar and spelling

5.  Links to related articles or products

6.  Ability to leave a comment

7.  Buttons for sharing to Facebook, Twitter, etc.

Well-crafted headline

Image (this one’s Pinterest-friendly!)

Formatting

Things Every Blog Post Needs

1.  Well-crafted headline

2.  At least one image

3.  Good formatting

4.  Proper grammar and spelling

5.  Links to related articles or products

6.  Ability to leave a comment

7.  Buttons for sharing to Facebook, Twitter, etc.

Links and related articles

Easy to share

Ability to Comment

Promoting Your Posts

✴ Make people curious

✴ Use an image when possible

✴ Hit multiple platforms

✴ Don’t be spammy

Article:���7 Tips for an Insanely

Organized Life������

Promote: ���“Tip #6 may surprise

you.”

Facebook Pop Quiz

✴ True or False:

✴ Asking fans to like or share a post for a chance to win something is a great way to build a fan base.

✴  Photos get more engagement than text-only updates.

✴ Likes are the most important Facebook metric.

Facebook Pop Quiz

✴ True or False:

✴ FALSE: Asking fans to like or share a post for a chance to win something is a great way to build a fan base.

✴ TRUE: Photos get more engagement than text-only updates.

✴ FALSE: Likes are the most important Facebook metric.

Facebook ✴ The surprise thing Facebook told me

✴ Pinning and highlighting posts

✴ How to get engagement

✴ Facebook’s Terms of Service ���regarding promotions

✴ Avoiding bad etiquette

✴ Have ready-to-go responses ���for FAQs

Pinning a Post

Highlighting

Facebook ✴ The surprise thing Facebook told me

✴ Pinning and highlighting posts

✴ How to get engagement

✴ Facebook’s Terms of Service ���regarding promotions

✴ Avoiding bad etiquette

✴ Have ready-to-go responses ���for FAQs

Facebook Engagement

✴ Use Images

✴ Find the best times to post

✴ Give something back

✴ Ask questions that are:

✴ Simply worded

✴ Easy to answer

✴ Gets people talking about themselves

Facebook ✴ The surprise thing Facebook told me

✴ Pinning and highlighting posts

✴ How to get engagement

✴ Facebook’s Terms of Service ���regarding promotions

✴ Avoiding bad etiquette

✴ Have ready-to-go responses ���for FAQs

Promotions on Facebook

Facebook ✴ The surprise thing Facebook told me

✴ Pinning and highlighting posts

✴ How to get engagement

✴ Facebook’s Terms of Service ���regarding promotions

✴ Avoiding bad etiquette

✴ Have ready-to-go responses ���for FAQs

Got a Q?���I’ve got an A.

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