imc and pr

IMC & PR

IMC & PR

Presented to the PRSSA on March 10, 2010

IMC & PR

Mike Heronime

• Graduated from North Texas in 1986• BFA in Advertising Design• Double Minor: RTVF & Journalism• Began career as an Art Director• Creative Director• Director of Strategic Services• UNT Adjunct Professor: Principles in

Advertising

IMC & PR

Mike Heronime

IMC & PR

Numantra

IMC & PR

Numantra Clients

IMC & PR

MediaExplosion

IMC & PR

IMC & PR

IMC & PR

IMC & PR

IMC & PR

IMC & PR

IMC & PR

Consumers Take Over

IMC & PR

Signs that the Consumer is in Control

• Media fragmentation• Explosion of cable TV• Birth of the Internet• FedEx• TiVo/DVRs• Viral Marketing• Rise of the Blog• Social Networking• Consumer Generated

Media

IMC & PR

BUZZWORTHY

IMC & PR

IMC & PR

• http://www.youtube.com/watch?v=7iti8Ivy--s

IMC & PR

IMC & PR

• http://www.youtube.com/watch?v=aTJuibSn-KQ

IMC & PR

IMC & PR

• http://www.youtube.com/watch?v=SI-rsong4xs

IMC & PR

Discussion

Mike Heronime

Mike.Heronime@unt.edu

This presentation is available at http://www.slideshare.net/mheronime