immersive room - the lab in the bag...• immersive moodboard brainstorming example 3/3 immerse your...

Immersive Room5.1 multi-sensory speakersJune 2017IMMERSE YOUR AUDIENCE

in a multi-sensory Immersive Room

The Lab in the BagThe Story

2014Repères opens a «The Lab in the Bag» department, dedicated to the creation of innovative testing tools and environments

Filing of patent for a mobile sensory isolation cabin: «My sensory laboratory, where I want, when I want, in two hours»

2015-2016First prototypes of a mobile multi-sensory immersive room

2017

Filing of a patent for a «Sensory chamber and multi-immersive device»

Creation of the Start-up, “The Lab in the Bag”, a Repères spin-off

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Immersive Room

1. Choose the environmentCafé, night club, office ... / sea, mountain, countryside, town...

2. Adjust the sensory parametersVisual, sound, smell, touch (hot, cold, wind, mist, smoke, atmosphere lighting)

3. Immerse your audience in the experience

A BREAKTHROUGH INNOVATIONThe first multi-sensory immersive device

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HOW it works

• Emission of non-persistent odours and/or essential oils

• Emission of wind, light mist and smoke

• High-quality sound

• All effects are synchronized with the video image

• Atmosphere/mood lighting

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HIGHLY FLEXIBLE5.1 Immersive with external envelope

#Installation proposal for the “Mots Libres” book and writing festival in Courbevoie

1/4CONFIGURATION

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HIGHLY FLEXIBLEInstallation of immersive systems in existing spaces

2/4CONFIGURATION

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HIGHLY FLEXIBLEImmersive loudspeakers with screens

3/4CONFIGURATION

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HIGHLY FLEXIBLEImmersive loudspeakers with VR

4/4CONFIGURATION

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IMMERSIVE SPACESA «playground» for businesses

• Experiments• Brainstorming

• Show room• Experiential marketing

• Show room• Well-being, relaxation

STUDIESINNOVATIVE

R&D

MARKETINGSALESRETAIL

CORPORATEHR

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Examples of implementation in a company

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Creative, out-of-the-box: The immersive room is an unexpected design solution to welcome your visitors

• Deliver sensory content that disrupts visitors’ or customers’ behavior,

• Embark visitors on a virtual journey in breathtaking landscapes around the world,

• Create a personal relationship with the visitor.

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CREATING emotional connections through immersive digital experiences

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INCREASE employees’ comfort & wellnessthrough an immersive chill-out room

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• Create a regenerative experience with in an Immersive Wellness environment

• Renew each month the program, adapted to everyone

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Examples of study protocols...

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USE IN A MARKETING STUDYTesting of Alcohol-free Beers by AgroParisTech - Repères

February 2017 - 240 participants

• Demonstration of PRODUCT * ENVIRONMENT interaction

• Neutralization of effects related to the time of tasting (e.g. morning/evening)

• Stronger emotional involvment of participants through immersive sessions

SENSORY CHAMBER NIGHT CLUB IMMERSION BEACH

SILVER TROPHYExperiential innovation

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POTENTIAL USES

First area of applicationMore realistic observation

Create/recreate an environmentin a realistic manner

Offer more reliable data

Adjust sensory factors and measuretheir impact

Adjust the setting-time:

• Different environments / times of day• Speed up time• Create a stress effect

Second area of applicationEnsure standardization

Third area of applicationVary experiential factors

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RECREATING MOVEMENT• Travel by public transit (limited time, noise, restricted space etc.)

• Travel by car

• Sport: walking, jogging, cycling (accessories: walking/running/cycling treadmill etc.)

IN PLACES WITH A HIGH SENSORY CHARGE• Night club (noise, lighting, other people etc.)

• Beach (brightness, heat etc.)

• Stadium, concert (noise, crowding etc.)

TESTING MOBILEUSAGE

1/3EXAMPLE

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TESTING LAYOUT / ATMOSPHERE / CUSTOMER EXPERIENCE• Successive visits with different layouts in POV

• Measurement of impact of signage (eye tracking / post visit debriefing)

TESTS OF SCRIPTED INTERACTIONS

• POV trail with different points of contact

• Dynamic virtual interaction (forthcoming: video game engine and augmented reality)

• Interaction with an “actor” in the room

STUDIESOF SALES ENVIRONMENTS

2/3EXAMPLE

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EXPERIENTIAL STIMULI:

• Visit a place in different countries / in different seasons / at different historical times

• Immersive moodboard

BRAINSTORMING 3/3EXAMPLE

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Tell us about other immersive experiencesyou would like to create

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François AbivenRepères CEO

27 years experience in marketing studiesExpert in product testing protocols

f.abiven@reperes.net

Laurent LoiseauArtistic director

Journalist and director of interactive agencies since 1996

Founder of intuit’Art, immersive technologies consulting agency

laurent.loiseau@intuitart.fr

Florian JarrotR&D Project Manager

Double Masters in Design and MarketingWinner of the 2015 Sustainable Design Award Prototyping, 3D visualization, web communication

f.jarrot@reperes.net

Jérôme GachetThe Lab in the Bag Production Director

Planning and equipping of spacesInventor of the Multi-sensory Chamber

j.gachet@reperes.net

The Lab in the BagProject team

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The Lab in the BagDesigner of multi-sensory immersive experiences

Repères, 20 rue Bouvier, 75011 Paris - France + 33 (0) 1.60.96.87.83 // contact@thelabinthebag.com

www.thelabinthebag.com

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