immigrant entrepeneurs

IMMIGRANT ENTREPRENEURS IN THE HEALTHY FOOD NETWORK

Southern New England APAOctober 21, 2016

PRESENTERS

• Ron Fishman, Healthy Chelsea, Massachusetts General Hospital

• Dimple Rana, Healthy Community Initiatives, City of Revere, MA

• Melissa Walsh, Community Engagement, The Neighborhood Developers

• Kathryn Madden, Community Development & Planning, Clark University

NEIGHBORHOOD STORES & HEALTHY FOOD

Distribution Networks Local Retail Markets

Signage to Draw CustomersIn Store Presentationsource: VITA Health & Wellness, Stamford, CT

Hunts Point (30 miles)

CT Regional Market (80 miles)

REGIONAL FOOD NETWORK

Farms within 40 miles

Wholesale Produce Markets

Imported Food

Wholesale Farms

Wholesale Markets Distributors Retail

MarketsLocal

Gardens Table

source: VITA Health & Wellness, Stamford, CT; Chicago Metropolitan Agency

Retail Markets

UpstreamDownstream

Role of Govt./ Non-Profits

UPSTREAM: SUPPLIERS & DISTRIBUTORS

N.E. Produce CenterChelsea, MA

UPSTREAM: SUPPLIERS & DISTRIBUTORS

N.E. Produce Center, Chelsea, MA

UPSTREAM: SUPPLIERS & DISTRIBUTORS

www.terminalmarkets.com/neweng.htm/; www.permanser.com/listingdetails.cfm?propertyID=284&pagetitle=Recent%20Transactions

N.E. Produce Center, Chelsea, MA

Famous Produce, Inc., Everett, MA

UPSTREAM: SUPPLIERS & DISTRIBUTORS

Chelsea Corner Stores: How produce is obtained

Source: Thorndike and Fishman, Corner Store Owners’ Survey

I pick up67%

I pick up and it is de-livered*

17%

I pick up & others pick up for me

8%

It is delivered* 8%

*Jobber

IN STORE OPERATIONS

Source: Thorndike and Fishman, Corner Store Owners’ Survey

Lack of turn over and need to cull produce

IN STORE OPERATIONS

Source: Thorndike and Fishman, Corner Store Owners’ Survey

New display tables and refrigerator units, Low Price Grocery, Chelsea, MA

IN STORE OPERATIONS

Source: Thorndike, March 2015

Visibility: Chelsea Corner Store A BEFORE

Visibility: Chelsea Corner Store A AFTER

IN STORE OPERATIONS

Display: AB Tineo Entrance BEFORE

Display: AB Tineo Entrance: AFTER

Source: Thorndike and Fishman, Corner Store Owners’ Survey

IN STORE OPERATIONS

Refrigerator units, Revere, MA

IN STORE OPERATIONS

Point of Sale, Revere, MA

DOWNSTREAM: CUSTOMER DEMAND

Doorway DecalsSource: Revere on the Move, Thorndike and Fishman, Corner Store Owners’ Survey

DOWNSTREAM: CUSTOMER DEMAND

Source: Revere on the Move, Thorndike and Fishman, Corner Store Owners’ Survey

Traffic-light Shelf Labels

DOWNSTREAM: CUSTOMER DEMAND

Source: Thorndike, March 2015

In Store Signage

DOWNSTREAM: CUSTOMER DEMAND

Source: Healthy Chelsea Youth Food Movement

Youth Food Movement Cooking and Taste Testing

DOWNSTREAM: CUSTOMER DEMAND

Source: Healthy Chelsea Youth Food Movement

ROLE OF GOVERNMENT + NON-PROFITS

MAPC/GBACS

ROLE OF GOVERNMENT + NON-PROFITS