imobmedia ltd “proximity mobile advertising” during

iMobMedia Ltd

“Proximity Mobile Advertising”

during

www.imobmedia.net

Mobile Media & Permission Marketing

• …are at the heart of O2 Media setup, launch and innovation

• …white label platform provider to O2 Media, best in class operations and innovation leader in location marketing

• …Enterprise Ireland high potential client company

Connect Sponsors to Attendees @ DWS

100m geofence at RDS hall

Dublin Web Summit Use Case

Geofence@ RDS Hall

Potential participating brandsAttendee Receives Brand SMS within Hall

Managed Cloud Service

Define Brand

Campaign Message &

timeslot

Customer engages with brand and redeems offer

iMobMedia platform - Full Advertising Spectrum

Location Based

Marketing(LBM)

Precision Moments™

Direct Marketing (DM)

Retention&

Loyalty

Privacy , Permission, Preferences

Proximity Moments™

User profile & location - User Profile & Location = $$$

Digital Ads – Location Based Marketing

The RIGHT person Age /gender/spend

In the RIGHT place Home Work

With the RIGHT message Device type

At the RIGHT time Location, time of day

We cover the full spectrum of Mobile Advertising

Brands

Agencies

Ad Network

SME Self serve

Media Sales

House UI

Operator Sales

House UI

Ad Operations

UI

Booking Engine

Campaign Mgmt

Inventory Mgmt

AnalyticsEngine

Location Server

AdServer

Proximity Marketing

Media Campaign

Loyalty/Churn

Operator Churn

RetentionCampaign

Operator Loyalty

Campaign

Text

Picture

Banners

Rich Media /Video

SMS

MMS

In App

Missed call SMS

Mobile Web

Video MMS

FeaturePhones

SmartPhones

Tablets

BasicPhones

Push Notification

Opt in Opt out

WebSMS

Permission Operations

Demand Campaign Sales Qubed Qubed Ad Channel Operator Type Operations Services Products Format Supply

Direct MarketingCampaign

Redemption Operations

RetailIT or NFC

SMS &

tinyurlSMS

“Location targeting is the key that we, as advisers on behalf of our clients, are looking

for…”

— Sir Martin Sorrell CEO of WPP

Thank You

cwww.imobmedia.net