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Munich Personal RePEc Archive
Impacts of the Protection Policy for
Vietnam’s Automobile Industry
Phan, Tuan and Nguyen, Van Anh Thi
10 June 2008
Online at https://mpra.ub.uni-muenchen.de/54067/
MPRA Paper No. 54067, posted 06 Mar 2014 14:20 UTC
IMPACTS OF THE PROTECTION POLICY
FOR VIETNAM’S AUTOMOBILE INDUSTRY
Tuan Phana*
and Van Anh Thi Nguyenb
(a: Hanoi Customs Department; b: Ministry of Vietnam
*: corresponding author, email: tuan.phan@anu.edu.au)
This version: June 2008
Abstract
Vietnam's government has implemented a high level protection policy on its domestic
automobile industry. The paper is to provide an answer to the question whether that policy has
been successful or not. Using quantitative analysis methods and data collected from various
sources, we conclude that it up to now has been a failure, in terms of key policy targets and
welfare surplus. The industry remains 'infant' while both consumer and government lose. The
research suggests a revision of the protection process and a clarification of government's
policy objectives.
Key words: protection, local content, Vietnam’s automobile industry
JEL classification: F13
1
1. Introduction
Vietnam began its economic renovation in 1986 aimed at industrialization and modernization.
Similar to many other developing countries, Vietnam’s government regards the automobile
industry as one of the future growth engines of the economy. In order to develop the industry
from infant status, the government has implemented many protection measures. The study of
the impacts of the protection has recently become an interesting topic, especially for the
policy debate on Vietnam’s automobile industry.
As local content (or 'localization') is one of the key targets oriented by the government,
Nguyen (2007) studies localization in Vietnam’s automobile industry focusing on the process
of increasing the value added to automobile products under regional and international
integration. She indicates that in spite of the protection provided by the government, the
localization rate of the automobile industry remains below expectations. As a result, she
concludes that the present policy is unsuitable and ineffective.
In another studies, Fukase and Martin (2000) refer to the automobile industry as an example
of inappropriate protection in the light of Vietnam's integration into the ASEAN Free Trade
Area (AFTA). They analyze the case of high tariffs on assembled car imports and conclude
that protection leads to high production costs rather than high profits. In addition, their
analysis demonstrates that the government's policy leads to loss on all sides: consumers,
government and even producers.
In terms of the impacts of protection policy on the automobile industry, similar research has
been done for Asian developing countries. For instance, Okamoto and Sjoholm (1999) inspect
the dynamics of productivity growth of the automotive industries (involving automobile and
2
motorcycle) in Indonesia under government protection. They use establishment data which
are on the entrance and exit from one industry for the Indonesian automotive industries in the
period 1990-1995 and assert that governmental intervention has caused a low productivity
performance in Indonesia’s automotive industries. In particular, they argue that the
government's interference has not been successful in lifting the industry from ‘infant' status.
On the other hand, Lihui (2007) examines the development of China’s automobile industry
under government intervention, in comparison with China’s free-entry-and-exit computer
industry. He finds that the automobile industry is more concentrated and less efficient than the
computer sector. As a result, he suggests that China’s government should encourage
international competitiveness of China’s automobile firms rather than protect or enforce
intervention into their operations.
Concerning similar questions, Wonnacott (1965) argues that the government protection leads
to a significant increase in production costs in Canada's automobile industry. Furthermore,
Bennett and Sharpe (1979) claim that a protection policy should contain requirements, such as
local content or export promotion requirement, in order to obtain an effective goal. Some
other research (see Fleet 1982; Shapiro 1989) support this argument from investigating Latin
American automobile industries (particularly Brazil, Argentina and Mexico).
Theoretically, Feenstra (2004), Krugman and Obstfeld (2003) argue that whether a protection
at early stages of an 'infant industry' has any rationale or not depends on the functioning status
of other markets, such as capital markets. In terms of welfare for the case of a tariff, both
Feenstra (2004), Krugman and Obstfeld (2003) assert that for a small importing country, a
tariff always leads to social losses, including terms of consumer surplus loss and the increase
in marginal costs of production. They argue that for a large country, whether total welfare is
reduced or not also depends on the level of tariffs imposed.
3
Taken together, these studies indicate a possible ineffectiveness of protection policy on the
automobile industry in the early stages. However, previous studies focus on only one aspect
such as local content (Nguyen 2007), and do not provide much evidence (Fukase and Martin
2000), or use indirect approaches (Lihui 2007; Okamoto and Sjoholm 1999). Domestically,
many papers have discussed the right or wrong of Vietnam’s protection policy on the
automobile industry (see, for example, Vietnam Economics Times, Vnexpress.net, Labour,
Vietnamnet.net). However, most have been based on qualitative comments on the
performance of Vietnam's automobile industry without an analysis of the whole impacts. The
question of whether the protection policies bring benefits to all three sides: domestic
automobile manufacturers, consumers and the government in terms of each side's targets has
not been solved by any single paper, using quantitative analysis.
.
The purpose of this paper is to investigate impacts on each side including the government,
consumers and producers, in terms of their targets. Using several approaches involving
welfare analysis, quantitative synthesis and relevant comparisons, this paper provides
evidence of the failure of the protection policy on the automobile industry in Vietnam. It also
suggests that the government – the key side – should review and clarify the appropriate
targets and strategies for the domestic automobile industry in order to obtain real development
of the industry and maintain the balance of co-benefits among related sides.
The remainder of the paper is divided into four sections. Section 2 describes the data and
methodology. Section 3 shows the results obtained from the quantitative analysis. Then, we
provide some discussion including the policy implications in Section 4. Section 5 is the
conclusion with suggestions for possible further research.
4
2. Data and Methodology
In order to examine the success of the protection policy in terms of benefits, some research
uses the labour productivity growth model to investigate impacts of protection (Okamoto and
Sjoholm 1999), or total factor productivity models to compare the impacts with another
unprotected industry (Lihui 2007). Some papers use table comparisons to judge policy
influences (Green 1992). Aiming to provide an overall picture of impacts on all three related
sides, this paper is based on quantitative analysis without using an econometric model. In
particular, we use market share analysis, price comparisons, time trends analysis through
tables, figures, numerical and symbolical examples to support our arguments and
implications.
Market share analysis is used to analyze the economic performance of Vietnam’s automobile
firms under protection. We use price comparison mainly in parts of indicating consumer's loss
due to high price. Analysis on increasing, decreasing trends over time is used frequently in
this paper through different sections, including the protection process and economic
performance. Some symbolical and numerical examples are employed primarily in the
welfare investigation.
Necessary data and information are collected from various sources. Tariffs, non tariff barriers
and other protection instruments are synthesized from government's regulations, specifically
by the Prime Minister, the Ministry of Finance and the Ministry of Industry and Trade. Data
on economic performance of Vietnam's automobile industry mainly come from Reports by
the Ministry of Industry and Trade and by the Vietnam Automobile Manufacturers
Association (VAMA). Related data used for comparisons are from Vietnam Statistical
Yearbooks and other sources, which are cited particularly. However, there are still some gaps
in the collected data, especially for the price comparisons. This comes from the fact that some
5
car models are produced in Vietnam only and it is difficult to find a similar car in the world
market in terms of the same engine size and other technical configurations.
3. Results
Results are reported with respect to the protection process and economic performance of
Vietnam's automobile firms. Those are linked in a logical order to create an overall picture of
the protection policy on Vietnam's automobile industry. Some implications on the impacts of
the protection are discussed in Section 4.
Protection policy
Traditionally, in order to develop a domestic industry from its infant status, governments
usually provide protection to that industry, through trade policy instruments: high tariffs,
quotas and some other non-tariff barriers. A tariff on an imported good, or other tools, is to
increase the price of that good, in order to protect domestic producers from import
competition (Krugman and Obstfeld 2003). Even in developed countries, it has been shown
that a temporarily rational protection on the 'infant period' is sometimes helpful for the
development of the automobile industry (see, for instance, Lewchuk 1987). However, whether
the policy is successful or not depends on the suitability of policy targets and instruments
used along the protection process.
Targets of the policy. In Vietnam, the automobile industry is considered an important
priority to develop in order to contribute effectively to industrialization, modernization and
construction of national security and defense (Decision No. 177/2004/QD-TTg). As a result,
the government issued policies to establish and develop an automobile industry with two main
targets: satisfaction of the domestic demand and localization ratio, in which the localization
ratio (or local content rate, value added locally) is the key indicator of an 'infant' or 'mature'
automobile industry (see Table 1).
6
Table 1 Targets by 2010 with vision of 2020 of Vietnam's automobile industry
Cars/Trucks Number of autos/Satisfaction of
domestic demands
Localization ratio (per cent)
2005 2010 2005 2010
Buses
(per cent)
15,000
>50
36,000
> 80
40
(15-20 for engine)
60
(50 for
engine)
Trucks
(per cent)
68,000
>50
127,000
80
>40 >60
Cars (4-9 seat)
(per cent)
3,000
10
10,000
15
30 >50
Exports (per
cent)
N.A.* 5-10 per cent of
total turnover
N.A. N.A.
* N.A.: not applicable
Source: Vietnam, Prime Minister, 2004. Decision 177/2004/QD-TTg of October 5, 2004 approving the Strategy
and Plan on development of Vietnam's automobile industry till 2010, with a vision towards 2020, Government,
Hanoi.
Protection instruments. Since the political events in Russia and Eastern Europe in 1991,
Vietnam's government nearly suspended importing vehicles. According to the Prime
Minister's Decision No. 46/2001/QD-TTg 4 April 2001 on management of exports, imports in
the period 2001-2005, used parts and used under-16-seat ready-made autos were prohibited
from imports; new under-16-seat ready-made autos were importable under Ministry of Trade's
permission. In fact, almost all ready-made cars (except some types of trucks and specialized
autos) consumed in the domestic market in the period from 1991-2005 were through transfers
from diplomatic agents and staff of international organizations in Vietnam (who were
permitted to import their personal vehicle to use in their working term in Vietnam). Therefore,
in another words, the imports of ready-made cars were banned for a long period until 2005
(for new cars) and 2006 (for used cars).
Since then, under pressure of integration, with commitments within the ASEAN Free Trade
Area (AFTA) and especially in the World Trade Organization (WTO) negotiations, the
government has opened the domestic market for importation of new and used cars. As a
result, a tariff is the main protection instrument replacing the barriers and quota limitations.
7
Under the WTO commitments, the average tariff on new ready-made cars must be gradually
reduced to 70 per cent in 2014 from the bound rate at date of accession of 100 per cent
(Ministry of Industry and Trade 2006b).
Figure 1 Import tariffs on new cars (ad valorem tariff)
-
10
20
30
40
50
60
70
80
90
100
Decision 98/2005/QD-BTC Decision 70/2007/QD-BTC Decision 85/2007/QD-BTC Decision 13/2008/QD-BTC Decision 17/2008/QD-BTC
Source: Vietnam, Ministry of Finance, 2008. Decisions No. 98/2005/QD-BTC, 70/2007/QD-BTC, 85/2007/QD-
BTC, 13/2008/QD-BTC, 17/2008/QD-BTC on regulation and amendments of import tariffs on new cars,
Ministry of Finance, Hanoi.
Figure 2 Import tariffs on used 5-seat cars (specific tariff, USD per car, by engine size)
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Decision 69/2006/QD-TTg Decision 05/2007/QD-BTC Decision 72/2007/QD-BTC Decision 14/2008/QD-BTC Decision 23/2008/QD-BTC
US
D
Under 1000cc From 1000cc to under 1500cc From 1500cc to 2000cc Over 2000cc to under 2500cc
Over 2500cc to 3000cc Over 3000cc to 4000cc Over 4000cc to 5000cc Over 5000cc
Source: Vietnam, Ministry of Finance, 2008. Decisions No. 05/2007/QD-BTC, 72/2007/QD-BTC, 14/2008/QD-
BTC, 23/2008/QD-BTC on amendments of import tariffs on used cars, Minister of Finance, Hanoi.
8
We can see from Figures 1 and 2 that the tariffs for both kinds of imported cars reached the
lowest rate in 2007. The tariff on new cars was lower than the WTO committed rate in 2007
(60 per cent, by the Decision No. 85/2007/QD-BTC by Minister of Finance). However, in
2008 the tariffs for both imported new and used cars have increased again. This was explained
by the government that it is necessary to limit the number of vehicles by taxes because of the
current low situation of Vietnam transport infrastructure. Nevertheless, this seemed to reflect
the short-term vision in the process of policy making in the field of automobile industry.
Unlike some other countries (Li 2000), the local content is not applied as a compulsory
requirement of imports, but it is still one of the key targets of the government. The imposition
of import inspection by customs is also not an instrument of protection, however, there is a
restriction of special automobile import harbors (especially for used cars).
In addition to tariffs, the government used the excise tax as an instrument for protection.
Domestically manufactured or assembled motor vehicles were originally not subject to excise
tax until 1 January 1999, in principle. However, to support this infant sector, preferential
excise tax rates were granted to automobile manufacturing enterprises when investment
licenses were issued. Local car assembling enterprises had been entitled to a 95 per cent tax
reduction until the end of 2003, and the reductions could be extended for an additional five
years for enterprises still incurring losses. Nevertheless, as a compromise between the need to
support this industry and the potential negative effects that could result from the imposition of
lower excise tax rates, Vietnam had phased-out the excise tax incentive granted to
domestically-produced automobiles by the end of 2006.
Table 2 Excise Tax rate for automobiles (as of 1 January 2006)
Automobiles Per cent
a) Automobiles of 5 seats or less 50
b) Automobiles of 6 to 15 seats 30
c) Automobiles of 16 to under 24 seats 15
Source: Vietnam National Assembly, 2003. Law on Excise Tax of 30 June 1990, with amendments of
5 July 1993, 28 October 1995, 20 May 1998, and 17 June 2003, Hanoi.
9
Economic performance of the Automobile Industry in Vietnam
Market size. Vietnam's automobile industry began in 1991, when the government started the
open policy, and considered the automobile industry one of the key motivations of the
economy. Up to now, Vietnam’s automobile industry has 29 manufacturers including
automobile producers and assemblers, in which there are 12 joint-ventures (FDI) and 17
domestic ones.
Table 3 List of automobile joint-ventures in Vietnam
Company Home country Company type Start
VMC (BMW, Mazda, Kia) Philippines License Assembler. 1991
Mekong (Fiat, Iveco, S-Young) Korea License Assembler. 1992
Vidamco (Daewoo) Korea Automaker 1995
Vinastar (Mitsubishi) Japan Automaker 1995
Vindaco (Daihatsu) Japan Automaker 1996
Mercedes-Benz Germany Automaker 1996
TMV (Toyota) Japan Automaker 1996
Ford/Mazda USA Automaker 1997
Hino Motors Japan Automaker 1997
Isuzu Japan Automaker 1997
Visuco (Suzuki) Japan Automaker 1998
Honda Japan Automaker 2005
Source: Vietnam Automobile Manufacturers Association, 2008. Monthly reports and Annual reports, VAMA,
Hanoi.
The FDI firms operate with a total of about USD 1 billion of registered investment capital and
total production capacity of 150,000 units per year (Vietnam Ministry of Industry and Trade
reports, 2004-2008). Among domestic producers, there are many state-owned enterprises
which have a large investment scale in automobile producing and assembling, such as
Vietnam Engine and Agriculture Machinery Corporation (VEAM), Vietnam Motor
Corporation (VMC), Saigon-Auto Mechanic Corporation (SAMCO), Vietnam Coal
Corporation (Vinacoal). Recently, some domestic private companies have been set up,
creating a larger scale for Vietnam automobile supply, such as Xuan Kien private enterprise
10
and Chu Lai – Truong Hai auto factory. Besides, there are more than 40 local chassis
assembly enterprises with total assembling capacity of 250,000 units per year.
However, the supporting automobile industry which supplies auto components for assembling
factories is still far from expectations, in both quantity and quality aspects. Most of the
component and part auto producers have the small production scale and their products are
mainly simple, lowly technological, therefore they contribute poor value in the local content
ratio.
Table 4 Size of automobile market and vehicle ownership in ASEAN countries, 2003
Per capital
GDP
(USD)
Motor vehicle
sales (1000s of
units)
Motor vehicle
ownership
(1000s of units)
Motor vehicles
owned per
(1000 people)
Vietnam 430 26 592 7.9
Thailand 2006 409 7691 122.3
Malaysia 3540 435 5452 240.9
Indonesia 710 318 5666 26.4
Philippines 1030 86 2110 27.7
Source: Nguyen, T.B., 2007. ‘Industrial Policies as Determinant of Localization: The Case of Vietnamese
Automobile Industry’,
http://www.grips.ac.jp/vietnam/VDFTokyo/Doc/34NBThuy21Jul07Paper.pdf (21/07/07).
Table 5 Forecast of vehicles volume in circulation to the year 2010 and 2020
2002 2003 2005 2010 2020
Passenger
car 122,307 149,260 208,831-216,032 380,000-400,000 980,000-1,000,000
(per cent) (29.00) (29.50) (29-30) (30-31) (35-36)
Bus 75,383 92,045 133,220 240,000-258,000 530,000-560,000
(per cent) (17.5) (18.50) (18.50) (19-20) (19-20)
Trucks 184,638 213,942 309,646 550,000-568,000 1,100,000-
1,148,000
(per cent) (42.5) (44.00) (43) (43-44) (40-41)
Others 46.835 49,754 61,200 78,000 112,000
(per cent) (11.00) (10.00) (8.5) (6.00) (4.00)
Total 429,163 497.541 720,108 1,290,000 2,800,000
Source: Vietnam Ministry of Traffic and Transportation, 2003. Report on development of road in Vietnam,
Hanoi.
11
Turnover. Before 2005, Vietnam’s automobile firms only imported complete knock down
(CKD) and incomplete knock down (IKD) kits for assembling with low tariffs (under 30 per
cent on average, which has remained low until now). In 2005 and 2006, in order to implement
the WTO commitments, the government permitted imports of new complete build up (CBU,
or ready-made) cars (in 2005) and used cars (2006).
Table 6 Imported car turnover
Year 2001 2002 2003 2004 2005 2006 2007
Turnover 23,875 22,665 21,635 15,339 17,031 12,619 29,605
Source: Vietnam, Ministry of Industry and Trade, 2008. Report on the automobile industry strategy and plan,
Ministry of Industry and Trade, Hanoi.
Table 7 Domestically produced and assembled auto turnover 2000-2007
2000 2001 2002 2003 2004 2005 2006 2007
FDI 13,710 16,926 24,550 41,329 41,000 43,189 31,447 50,952
Local 780 1,362 3,682 9,307 13,000 24,900 24,992 53,449
Total 14,490 18,288 28,232 50,636 54,000 68,089 56,439 104,401
Source: Vietnam, Ministry of Industry and Trade, 2008. Report on the automobile industry strategy and plan,
Ministry of Industry and Trade, Hanoi.
By the end of December 2006, joint venture companies had sold 270,000 units of various
kinds of autos, in which multi-purpose vehicle and sedan are two best-seller types (VAMA's
reports). This contributed about USD 1.5 million to the State Budget and created jobs for
about 50,000 people. However, compared with other countries in the region, Vietnam vehicles
sales are still fairly modest (see Table 4).
Localization. Among FDI firms, only Toyota and Honda reach 20 per cent of the localization
ratio, all other companies remain from 1.5 to 14 per cent. There are six domestic companies
having higher localization ratio of 35 – 60 per cent mainly because their products are cheap
price trucks and buses, which do not require a high technology for secondary parts, except for
engines.
12
Table 8 Local content rate of VAMA's members
Automobile companies Brands Local content rate (per cent)
1 Toyota Motor Vietnam Toyota 20*
2 Ford Vietnam Ford 6,45
3 Vinastar Motor Mitsubishi 14
4 Isuzu Vietnam Isuzu 12*
5 Vietnam Suzuki Suzuki 10
6 Vietnam Daewoo Motor Daewoo, GM Daewoo 8
7 Mercedes-Benz-Benz Vietnam Mercedes-Benz-Benz 1.5
8 Honda Vietnam Honda 20*
9 Vietnam motors corporation BMW, Mazda, Kia 12*
10 Hino Motors Vietnam Hino 2,06
11 Vietindo Daihatsu Automotive Daihatsu 4
12 Mekong Auto Fiat, Iveco, Ssangyong 4.6
13 Saigon Transportation Machinery
Corp. Samco 40
14 Truong Hai Auto Corp. Kia, Daewoo, Foton, Thaco 40
15 Vietnam Engine Agricultural
Machinery Corp Veam 40
16 Vietnam Coal Corp. Kamaz, Kraz 35
17 Xuan Kien Private Enterprise Vinaxuki 60*
18 Vietnam Motor Industry Vinamotor 40*
Note: * Nguyen, T.B., 2007. Localization in the integrating process: the case of Vietnamese auto industry in
http://www.grips.ac.jp.
Source: Vietnam Ministry of Industry and Trade's Report on Vietnamese automobile industry, 2008.
Price comparison. Table 9 (Appendix) shows some price comparisons, which compare retail
prices of the same models in the world market (in the USA and other Asian markets
particularly) and the domestic market for same or similar models. Prices of the assembled cars
are about 1.7 to 3 times higher than the world price, while prices of the imported cars are about
2.2 to 3 times higher. The average value of price ratio (domestic price/world price) is 2.31.
4. Discussion
Impacts of protection: gainers and losers
It is relevant to investigate the impacts of protection policy by examining positive and
negative effects to related beneficiaries, based on their targets or roles. In this part, we try to
13
indicate the impacts that the protection policy has influenced the three sides: consumers,
domestic manufacturers and government. In addition, other forces may be considered as
related sides such as automobile importers, transporters or foreign exporters. However, in the
scope of this paper, we only cover the impacts on the directly related beneficiaries.
Theoretically, a tariff leads to an increase in the price of a good in the importing country and a
decline of it in the exporting country. Therefore, consumers will gain in the exporting country
and lose in the importing country. In contrast, producers lose in the exporting country and
gain in the importing country. Moreover, the government will gain revenue from imposing the
tariff (Krugman and Obstfeld 2003). That is generally also the case of Vietnam’s automobile
industry with the behavior of a small importing country.
Consumers. As consumers in a small country where the infant automobile industry is
protected by high tariffs, Vietnam’s consumers must accept higher prices in comparison with
the world price. Price contains the components: tariffs + excise tax + value added tax + other
importation expenses, including commodity inspection charges, bank charges, foreign trade
agency charges for port entry + other expenses incurred between the time automobiles are
declared at customs and the time they are sold (Li 2000).
From Table 9 (Appendix), Vietnamese consumers must pay about 2-3 times more than the US
or other Asian consumers to own the same car. This does not count for the fact that the quality
standard is lower for the domestic assembled cars in comparison with the one sold in the
developed market. However, the increase with a high rate of car sales (see Table 7) implies
more about the relationship between the increasing rates of income, the elasticity of
automobile demands on price, which is out of the scope of this paper. In addition, in the early
period when imports of cars were banned (before 2005), the group-monopolistic structure of
the automobile market (in terms of VAMA's members) made a higher price of assembled
cars. The import competition created more choices for consumers and contributed to a decline
14
in car prices. However, the results indicate that the protection status with high tariffs remains
almost unchanged, and car prices in Vietnam remain one of the highest in the world. Thus,
ignoring the quality aspect, Vietnam’s consumers are the big losers in terms of car price.
Domestic manufacturers. In general, domestic manufacturers are the biggest gainers from
the protection policy. The high rate of protection allows the domestic automobile industry to
make additional profits from other sectors of the domestic economy through pricing and
distribution rents. However, the marginal cost of extra products is increased (Feenstra 2004).
In terms of economies of scale, Maxcy and Silberston (1959) concluded that the efficient use
of the best assembly techniques calls for a volume of 60,000 units per year, which need not be
all of one model. There are probably further smaller gains at higher volume but significant
economies in car assembly appear to be exhausted at about a volume of 100,000 units. Tables
5 and 7 show that no Vietnam automobile company caught that level of production to have
economies of scale. In 2007, Vindaco (Daihatsu) was the first automaker exiting the industry,
and the small market size, or more directly, the economies of scale was one of the main
reasons for this leaving.
However, the FDI automakers have continued to operate and some other companies have
continued to enter the industry because they still get profits, in spite of no economies of scale.
Their profits come from the high price, meaning high protection, rather than the market itself.
That may be why the FDI automakers do not want to implement their localization ratio
commitment. They also do not conduct technology transfers as government's expectations,
because if they invest more in technology, their profits will decline in a short term, and also in
a long term because the level of economies of scale is much desired. Thus, the industry
remains 'infant'.
Government. Given that protection reduces competition, the original objective for protecting
the automobile industry has hindered the inflow of advanced technology and slowed the
15
development of the domestic automobile industry. Furthermore, the shortage of economies of
scales does not encourage foreign investors to use and improve technology (Li 2000).
Comparing results in Table 8 with the localization targets in Table 1, we find a failure of the
key targets of the policy. The local content ratio is much lower than expectations, especially for
tourist cars (from four-to-nine-seat cars). Without economies of scale, FDI automakers
postpone investing more to improve the local content ratio. They would prefer basing
themselves on government protection to make a profit to transfering modern technologies from
home firms. On the other hand, domestic supporting enterprises have small scales to utilize high
technology to become main supporting firms rather than supplying only low-value parts.
In terms of welfare, a tariff will reduce social welfare in a 'small importing country'. That is
the case of the Vietnam’s automobile industry. The higher the tariffs, the bigger the welfare
losses. Therefore, with the protection policy, Vietnam's government has failed to achieve a
positive net welfare.
Figure 3 Welfare loss of a small (importing) country like Vietnam
Total welfare loss = b + d, in which d is the consumer surplus loss and b is the increase in the
marginal cost of an extra product.
Source: Krugman, P.R. and Obstfeld, M., 2003. International Economics: theory and policy, 6th
edn, Addition
Wesley, New York: 191.
d b
Quantity Q
pw + t
pw
a c
S
D
Price, p
16
Again, Vietnam’s domestic market is small, which in turn, obstructs economies of scale.
Moreover, the large number of models and production fragmentation lead to high costs for
local component suppliers. The industry then tries to lobby for continuing protection because
of the high production cost. If accepted by the government, profitability increases for a short-
run, until additional entries reduce profits. When profits come down at a certain level, another
cycle of lobbying starts.
Policy implications
Theoretically, there are two different schemes for different status of domestic auto industry
and different aims of government (Krugman and Obstfeld 2003). First, in case domestic
automobile industry is at early stage, the government would aim to develop an auto assembly
industry first, by temporarily imposing higher tariffs on imported automobiles relatively than
tariffs on imported parts. Second, in case there is already a mature domestic auto assembly,
the government would aim to develop an auto parts production, by imposing higher tariffs on
imported parts relatively than tariffs on imported autos.
Therefore, Vietnam's government should revise the protection process and clarify the most
suitable strategies and targets for the domestic automobile industry. Then, the government
would be able to adjust its policy and choose between import substitution and export
promotion directions for the industry. That has also been the case in many countries at early
stages of some industries, especially automobile industry.
5. Conclusion
Using quantitative analysis, the paper investigates the impacts of the protection policy for
Vietnam’s automobile industry in terms of beneficiaries’ targets. Examining the protection
process and results of economic performance, we conclude that Vietnam's protection policy
on the automobile industry has been a failure. Consumers lose from the high prices; the
government loses in achieving the main targets of the protection policy. Producers also lose
17
from high average costs and sub-optimal economic scale. The automobile industry remains
'infant' after a long time of earning profits under protection. Therefore, Vietnam's government
needs to clarify and determine a feasible policy target under the specific conditions of the
Vietnam’s market.
This paper is limited in an initial analysis of impacts of the protection policy on the three
mainly, directly related sides: consumers, domestic producers and government. Moreover,
because of the limitations in data, this paper could not provide a detailed calculation of the
effective rate of protection in Vietnam's automobile industry and an exact evaluation on the
total welfare losses occurred from the policy. Therefore further research could collect a more
detailed, broader data and make a clearer comparison among producer and consumer
surpluses in order to support the policy debate.
18
Appendix Table 9 Automobile price comparison, selected models, 2008
Brand name/models
Domestic
price
(1000 USD)
Price in the USA/some
Asian countries
(1000 USD)
Price ratio (domestic
price/world price)
Fiat Doblo 20.9 9.9 2.11
Albea ELX 19.1 9.1 2.09
Albea HLX 21.5 10.1 2.12
Ford Ranger XL 4x4 28.6 14.3 2.00
Ranger XLT 4x4 31.2 16.6 1.88
Escape 2.3 4x4 39.9 22.5 1.77
Escape 2.3 4x2 35.9 21.8 1.65
Mondeo 2.0 44.4 20.7 2.14
Mondeo 2.5 Ghia 51.9 23.3 2.23
Everest 4x4 diesel 41.7 20.4 2.04
Everest 4x2 petrol 34.2 14.7 2.33
Focus 2.0 AT 36 14.2 2.54
Focus 2.0 five doors 37.6 15.2 2.48
Honda Civic 2.0 37.8 14.6 2.59
Civic 1.8 AT 33.6 13.8 2.44
Civic 1.8 MT 30 12.2 2.45
Isuzu Hi-Lander LX 29.15 13.8 2.11
Hi-Lander V-Spec 33.99 17.3 1.96
Trooper S 45.1 18.6 2.43
D-Max LS (MT) 29.7 14.9 1.99
D-Max LS (AT) 31.35 15.5 2.02
Mercedes-Benz C200K 64.9 23.5 2.76
C200K Elegance 59.9 21.5 2.78
C230 Avantgarde 69.9 26.4 2.65
C280 Avantgarde 69 26.4 2.61
E200 Avantgarde 86 30.7 2.80
E280 109 40.2 2.71
Mitsubishi Pajero XX 42.9 19.3 2.22
Pajero Supreme 52.8 22.9 2.31
Grandis 44 20.3 2.17
Toyota Innova G 30.1 12.6 2.39
Innova J 27.1 11.4 2.38
Vios 1.5G 29.2 10.7 2.74
Vios 1.5E 26.4 10.0 2.64
Corolla Altis 34.4 12.2 2.81
Camry 2.4G 51.1 18.6 2.75
Camry 3.5Q 66.6 23.3 2.86
Imported cars
Hyundai Coupe 49.9 21.3 2.34
Hyundai Veracruz (petrol) 66.5 29.3 2.27
Hyundai Veracruz (diesel) 72.9 29.9 2.44
Hyundai Santa Fe 2.2 46.9 18.6 2.52
Hyundai Santa Fe 2.7 V6 44.9 18.3 2.46
BMW 325i 79.8 30.9 2.58
BMW 525i 126.8 43.5 2.91
BMW 550i 135.0 58.5 2.31
Average 2.31
Source: Vietnam Automobile Manufacturers Association, 2008. Monthly reports and Annual reports, VAMA,
Hanoi; various automakers' websites.
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