implementing social media in public works

Implementing Social Media

in Public Works

BROWNIES like fairies and goblins are imaginary little sprites who are supposed to delight in harmless pranks and helpful deeds. They work and sport while weary

households sleep andnever allow themselves to be seen by mortal eyes

The challenge is:

How do we address the

PUBLIC

when all we want to do if focus on

the WORKS

& how many of us have received training in public . . .

Communication

Collaboration

Engagement

For many of us, not since grade school

But, we couldn’t afford to ignore it before

& we won’t be able to ignore it in the

future

Reactions to Social Media I have overheard from other agencies

Education

ResearchManagementCollaboration

NetworkingCommunication

Education

Learn from

Photos

Photostream ofWashington DOT

Education

http://www.youtube.com/user/nptelhrd

Classes on

YouTubefor staff

Education

Classes on

YouTubefor

citizens

http://www.youtube.com/watch?v=finiavRCm4E

Education

Links to resources

and information on Twitter

Education

Share ideas & resources on networks

Education

Share information

with Slideshare

Create training for

staff or citizens http://www.slideshare.net/NYCDOT/sidewalkm

anagementpresentation031909

Education/collaboration

Share, educate, and collaborate with wikis

Education/collaboration

Share, educate

and collaborate with wikis

http://pavementinteractive.org

network/collaboration

Using Hashtags such as #localgovchat to find conversations

Use tools like http://wthashtag.com to get the transcript

Or tools like http://twitterfall.com/ to engage in conversation

network/collaboration

Melbourne Australia leveraged a wiki format to enhance planning of the community

The Fast Lane—The Official Blog of the U.S. Secretary of Transportation: http://fastlane.dot.gov/

Greenversations—The Official Blog of the U.S. Environmental Protection Agency:

http://blog.epa.gov/blog/

The WSDOT Blog—From the Washington State Department of Transportation:http://wsdotblog.blogspot.com/

The Water Blog (Portland Water Bureau): http://www.portlandonline.com/water/index.cfm?c=39678

Public Works Group Blog: http://www.publicworksgroup.com/blog

Blog Tips - Blogrolls

Blog Tips - Ideas•Promote and explain projects•Notifications for emergencies & unplanned work•Explanation of historical community decisions•Public hearing notifications•Summarize reports•Educate & remind residents about regulations•Notifications about permit work or work by other agencies

Twitter - Ideas

•Road closures•Emergency work

•Emergency notifications•Construction information•Links to blog posts

Twitter Tips – Who to follow• Best method is finding a public works

list

• Click on profiles and read the last several tweets

• Follow if tweeting information you care about

Twitter Tips – Tools• http://hootsuite.com – use to manage

multiple accounts, schedule tweets

• http://twitpic.com/ - use to upload photos and a tweet

• http://www.bit.ly – use to shorten URLs and if registered, get stats

Example of dialogue on SeeClickFix

http://vimeo.com/9182869Over 1,000 people over a few weeks

http://www.youtube.com/watch?v=P9KPJlA5yds

Contact Information:

Pam Broviak, PECity of Geneva630-232-1501pbroviak@geneva.il.us

Twitter: http://www.twitter.com/pbroviakSecond Life: Pam Renoir, CivilE Writer, Pam OckSkype: pam.renoirBlog: http://www.publicworksgroup.com/blogLinkedIn & other networks: Pam BroviakSlides at: http://www.slideshare.net/publicworksgroup

TRADITIONAL

NEW MEDIA