improve ratings & monetization - andevcon sf 2014

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How to improve mobile app ratings in the app store, and how to optimize monetization. Presented by Chris Beauchamp at Andevcon SF 2014

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Increase App Ratings & Improve Monetization

Rob KwokChris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

i.e. make your apps awesomer

bit.ly/critterandevcon

My idea is the best idea ever ideated!

THERE’S AN APP FOR THAT

Go hug your designerUsers should LOVE using your app

Get RatingsPrompt your users!

Tweak + SEOLeave no keyword unfilled

Anticipate User PainYou can’t make everyone happy…

Get feedbackProvide a place to vent

Track Users

Store MonitoringSales, trends, rankings and reviews

Analytics

What else?

Performance Monitoring

• What happens if your deployed app…

– Breaks on a user?

– Runs slow?

– Drops a connection?

– Crashes?

• Left in the dark unless the user tells you

– Bad reviews are no good!

– Lost transactions are even worse!

bit.ly/critterandevcon

App / Crash Statistics

Sort and filter crashes

Drill into crashes

Crash Diagnostics

What about when a crash isn’t the issue?

HTTP Service Monitoring

Location-based Monitoring

How can we use this to make money!!??

Transaction Monitoring

E-Commerce Checkout Travel Booking

Stock Trade Account Signup

Mobile Point of Sale In-App Purchase

Transaction Monitoring

Transaction Monitoring

Transaction Monitoring

Transaction Monitoring

Finishing Up

Chris BeauchampEvangelist @CrittercismDeveloper @WhitewaterLabs@cjbeauchamp

bit.ly/critterandevcon

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