improve your it sales strategies by aligning marketing and sales (slides)
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SPHomeRun.com
Improve Your IT Sales Strategies by Aligning Marketing
and Sales
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com Source: iStockphoto
SPHomeRun.com
Your IT Sales
Strategies &
Marketing Will Be
Successful if You
Align Them
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Make Sure That
They Focus on
Being Customer-
Centric Rather than
Product-Centric
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IT Sales
Strategies Fall Flat
Due to Little
Interaction
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Why Marketing
and Sales Need to
Work Together
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• You Will
Spend Less on
Customer
Acquisition
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• Your Products
Will Be Better-
Priced &
Positioned in
the Marketplace
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• Your Leads
Will be Better
Qualified
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• Your
Conversion Rates
Will Be Higher
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• You Will Achieve
More Sales
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It Requires a
Change in
Mind-Set
from the Teams
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How to Get
Marketing & Sales
Working Toward
the Same Goals
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• Ensure that Your
Business is
Customer-Centric
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• Ensure that the
Marketing & Sales
Teams Interact
with Each Other
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• Ensure that there
is a Feedback
Loop Between the
Teams
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You Can Make a
Significant
Difference to Your
Sales Conversions
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Here are Some
Examples of Data
that You Should be
Collecting
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• The Reasons
for a Sale
Falling Through
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The Benefits of
Moving Forward in
this Way Speak for
Themselves
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Have you Integrated
IT Sales & Marketing
Strategies in
This Way?
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Is it Something
That You Have
Considered Doing?
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Please Share
Your Thoughts &
Experiences
in the Comments
Section Below
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Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.
Source: iStockphoto
Recommended Reading:
Seven IT Sales Secrets
Download this
Free Special Report Now at
ITSalesSecrets.com
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