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10 Questions
Chapter 2: Developing MarketingStrategies and Plans
Steven Michael Y. Andrada / Ria AbendanApril 15, 2011
www.stevenandrada.blogspot.com1/73
7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products?
A. Market penetration strategyB. Product development strategyC. Market development strategyD. Diversification strategyE. None of the above
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A. Market penetration strategyB. Product development strategyC. Market development strategyD. Diversification strategyE. None of the above
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If Boy Bawang decides to tap airlines (new market) in selling their products (current products) , this is an example of:
Ansoff’s Product – Market Expansion Grid
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Market-penetrationstrategy
Product-developmentstrategy
Market-developmentstrategy
Diversificationstrategy
Current Products New Products
Current Markets
NewMarkets
Source: 13th Edition, Marketing Management, Kotler & Keller
Gain market share with current products in the current market
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Ansoff’s Product – Market Expansion Grid
Market-penetrationstrategy
Product-developmentstrategy
Market-developmentstrategy
Diversificationstrategy
Current Products New Products
Current Markets
NewMarkets
Question 7:
Source: 13th Edition, Marketing Management, Kotler & Keller
Develop new products of potential interest to the current markets
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Ansoff’s Product – Market Expansion Grid
Market-penetrationstrategy
Product-developmentstrategy
Market-developmentstrategy
Diversificationstrategy
Current Products New Products
Current Markets
NewMarkets
Question 7:
Source: 13th Edition, Marketing Management, Kotler & Keller
Develop new markets for the current products
44/73www.stevenandrada.blogspot.com
Ansoff’s Product – Market Expansion Grid
Market-penetrationstrategy
Product-developmentstrategy
Market-developmentstrategy
Diversificationstrategy
Current Products New Products
Current Markets
NewMarkets
Question 7:
Source: 13th Edition, Marketing Management, Kotler & Keller
Develop new products to the new markets
45/73www.stevenandrada.blogspot.com
Ansoff’s Product – Market Expansion Grid
Market-penetrationstrategy
Product-developmentstrategy
Market-developmentstrategy
Diversificationstrategy
Current Products New Products
Current Markets
NewMarkets
Question 7:
Source: 13th Edition, Marketing Management, Kotler & Keller
Examples
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Question 7:
Macbook Pro Iphone
Ipad Ipod
If Boy Bawang decides to tap airlines (new market) in selling their products (current products) , this is an example of:
A. Market penetration strategyB. Product development strategyC. Market development strategyD. Diversification strategyE. None of the above
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TOP 10 Learning Questions for
(Chapter 2 Developing Marketing Strategies and
Plans)
Sue Ann Silubrico / Ria AbendanApril 15, 2011
http://suesilubrico.blogspot.com/
2. _______,_______ and _____ are Porter’s 3 Generic Strategies.
A. Promotional, Logistics and PricingB. Planning, Implementing and ControllingC. Overall cost leadership, Differentiation
and FocusD. Customer intimacy, Operational Excellence
and Product leadershipE. None of the above
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Answer
_______,_______ and _____ are Porter’s 3 Generic Strategies.
A. Product leadership, Operational Efficiency, and Customer Intimacy
B. Product leadership, Operational Effectiveness and Customer Intimacy
C. Cost leadership, Differentiation and FocusD. Cost leadership, Diversification and FocusE. None of the above
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Porter’s Generic Strategies
8
Overall cost LeadershipOverall cost Leadership
DifferentiationDifferentiation
FocusFocus
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Reference : Philip Kotler’s Marketing Management 13th Edition
What is Overall Cost Leadership?
Company seeks to gain greater market share To increase their sales To have lower prices than the competition
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Reference : Philip Kotler’s Marketing Management 13th Edition
Explanation of Concept
What is Differentiation?
Product or service that offers unique attributes. Valued by customers Competitive advantage based on products or service.
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Reference : Philip Kotler’s Marketing Management 13th Edition
Explanation of Concept
What is Focus?
Concentrates on meeting specialized needs of its customers Focus on specific customers or markets
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Reference : Philip Kotler’s Marketing Management 13th Edition
Explanation of Concept
_______,_______ and _____ are Porter’s 3 Generic Strategies.
A. Product leadership, Operational Efficiency, and Customer Intimacy
B. Product leadership, Operational Effectiveness and Customer Intimacy
C. Cost leadership, Differentiation and FocusD. Cost leadership, Diversification and FocusE. None of the above
12
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TOP 10 Learning Questions
Ch 3: Gathering Information and Scanning the Environment
Ma. Katrina S. Avellana / Ria Abendan
April 2011
http://kavellana.blogspot.com
1. Marketing Information System (MIS) consists of the following except:
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A. People
B. Equipment
C. Information
D. Procedures
E. All of the above
A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers
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A. People, Systems, and Company Policies
B. People, Assets, and Processes
C. People, Equipment, and Procedures
D. People, Infrastructure, and Policies
E. All of the above
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Marketing Information System (MIS)
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•Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute
needed, timely and accurate information to marketing decision makers.
23
A. People, Systems, and Company Policies
B. People, Assets, and Processes
C. People, Equipment, and Procedures
D. People, Infrastructure, and Policies
E. All of the above
A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers
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TOP 10 Learning Questions for
Chapter 4: Conducting Marketing Research and
Forecasting Demand
Megha Behani / Ria Abendan
15th April ’2011
#4: ____ is the set of consumers who have interest and access to a market offer.
A. Potential marketB. Available marketC. Target marketD. Penetrated marketE. None of the above
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If I have interest and access to your specific market offer, I’m part of your:
A. Potential marketB. Available marketC. Target marketD. Penetrated marketE. None of the above
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Concept :What are the measures of market demand?
27
Potential Market
Target Market
Penetrated Market
Available Market
consumers having interest,income and access
consumers buying company’s product!
qualified available market company decides to pursue
consumers professing sufficient level of interest
Target Market: 90 Mn mobile phone users in prepaid loading business, up to P1.2B texts sent per day!
28
3 main networks
targeting the mass market!
Penetrated market: Hapee Toothpaste" - Philippine-Made, World Class: Pedro's Faith Leads to Success!
29
Penetrated market by challenging the foreign brand!
Available market: People belonging to different income group can assess the supermarkets…
30
Available market:Supermarket!!!
Potential market: Philippines -Potential retirement destination!
31
Is Philippine a potential market asretirement destination??
If I have interest and access to your specific market offer, I’m part of your:
A. Potential marketB. Available marketC. Target marketD. Penetrated marketE. None of the above
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TOP 10 Learning Questions for
Creating Customer Value, Satisfaction & Loyalty and Ch 5
Joan Soliven / Ria AbendanApril 15, 2011
http://joansoliven.blogspot.com/
3. It is the feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation.
A. Customer SatisfactionB. Customer LoyaltyC. Customer Perceived ValueD. Customer Retention E. Customer Survey
http://joansoliven.blogspot.com/
If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of:
A. Customer Perceived ValueB. Customer SatisfactionC. Customer DissonanceD. Customer Retention E. Customer Regret
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Customer SatisfactionThe feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation.
http://joansoliven.blogspot.com/
Characteristics of Highly Satisfied customers
Stays loyal longer
Buys more
Upgrades existing product
Talks favorably
to others
Pay less attention to competing brands
Less sensitive to price Offers product and
service idea
Source: Marketing Management 13th Edition by Philip Kotler
If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of:
A. Customer Perceived ValueB. Customer SatisfactionC. Customer DissonanceD. Customer Retention E. Customer Regret
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39
Analyzing Consumer Markets
Rustie M. Fidel / Ria AbendanApril 15, 2011
Top 10 Learning Questions for Chapter 06 :
http://rustie27.blogspot.com/
8. _____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
A. Selective AttentionB. Selective DistortionC. Selective RetentionD. Subliminal PerceptionE. None of the Above
http://rustie27.blogspot.com/http://rustie27.blogspot.com/
_____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
A. Selective AssociationB. Selective DistortionC. Selective RetentionD. Selective BeliefE. None of the Above
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Concept # 8
Perception
Selective Attention
Selection Retention
Subliminal Perception
Selective Distortion
http://rustie27.blogspot.com/http://rustie27.blogspot.com/
_____________ is a term that refers to the tendency of people to interpret information in a way that will support what they already believe.
A. Selective AssociationB. Selective DistortionC. Selective RetentionD. Selective BeliefE. None of the Above
http://rustie27.blogspot.com/
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TOP 10 Learning Questions for
Ch6: Analyzing Consumer Markets
Roleigh “Rolly” Tuazon / Ria Abendan
15 April 2011
2. What three views affect one’s culture? (Slide 5)
A. View of Self, Relationship to others, Relationship to children
B. View of Self, Relationship to God, Rituals
C. Relationship to others, Social taboos, View of Self
D. View of Self, relationship to others, Rituals
E. None of the above.
45
What three views affect one’s culture?
1) View of Self 2) Relationship with others3) Relationship with God 4) Rituals
A. 1, 2 & 3B. 2, 3 & 4C. 1, 3 & 4D. 1, 2 & 4E. None of the above
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Cultural Factors
47
Cultural
View of self
Relationship to others
Rituals
Kotler, Keller. Marketing Management, 13th Edition.
Concept 1:
These affect one’s culture:
48
Cultural
View of self
Relationship to others
Rituals
Kotler, Keller. Marketing Management, 13th Edition.
Concept 1:
What three views affect one’s culture?
1) View of Self 2) Relationship with others3) Relationship with God 4) Rituals
A. 1, 2 & 3B. 2, 3 & 4C. 1, 3 & 4D. 1, 2 & 4E. None of the above
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http://sheilanorturingan.blogspot.com
Chapter 8Identifying Market Segments
&Targets
Sheilanor C. Turingan / Ria Abendan
April 14, 2011
TOP 10 Learning Questions for
51
5. Which of the ff statements is true:
A. The key to consumer market segmentation is recognizing customer differences.
B. Behavioral segmentation divides buyers based on traits, values or lifestyle.
C. Psychographic variables include religion, education, race and social class.
D. Demographic variables are seldom associated with consumer needs and wants.
E. All of the above
http://sheilanorturingan.blogspot.com
52
The key to consumer market segmentation is:
A. Understanding customer behaviorB. Recognizing customer differencesC. Identifying customer segmentsD. Defeating competition with mass
marketersE. Implementing niche marketing
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53
http://sheilanorturingan.blogspot.com
Geographic
by continent
by country
by region
Psychographic
lifestyle activities
by cities
Bases for segmenting consumer markets:
54
The key to consumer market segmentation is:
A. Understanding customer behaviorB. Recognizing customer differencesC. Identifying customer segmentsD. Defeating competition with mass
marketersE. Implementing niche marketing
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TOP 10 Questions for
Chapter 10:
Crafting the Brand Positioning
Anna Katrina L. Guray / Ria Abendan
April 15, 2011http://annaguray06.blogspot.com
1. _______ are associations/benefits that can be shared with other brands.
a. Points-of-Parityb. Points-of-Differencec. Brand Imaged. Brand Concepte. Points-of-Value
56
________are associations that are not necessarily unique to the brand but may be shared with other brands.
a. Points-of-Differenceb. Points-of-Positioningc. Points-of-Parityd. Points-of-Associationse. Points-of-Value
57
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POPs are POINTS-OF-PARITY
Concept 1: POPs
+ =
= + +
http://annaguray06.blogspot.com
________are associations that are not necessarily unique to the brand but may be shared with other brands.
a. Points-of-Differenceb. Points-of-Positioningc. Points-of-Parityd. Points-of-Associationse. Points-of-Value
59
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TOP 10 Learning Concepts for
Chapter 11:
Dealing with Competition
Lady Charmayne Hao / Ria AbendanApril 2011
7. The following are specific attack strategies for competition except
a. Product Launchb. Lower priced goodsc. Product Discountsd. Product Innovatione. Value priced goods
61
The following are specific attack strategies for competition except
a. Product Innovation, Prestige Goods, Value-priced Goods
b. Intensive Advertising Promotions, Distribution Innovation, Lower-priced Goods
c. Product Launch, Improved Technology, Manufacturing Risk-Reduction
d. Product Proliferation, Prestige Goods, Improved Service
e. None of the Above62
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Determine specific attack strategies for effective competition.
63
Lower Priced Goods
Product DiscountsPrestige Goods
Product InnovationImproved Service
Distribution Innovation
Intensive Advertising Promotion
Manufacturing –CostReductionProduct Proliferation
Value-priced Goods
Determine specific attack strategies for effective competition.
64
Lower Priced Goods
Product DiscountsPrestige Goods
Product InnovationImproved Service
Distribution Innovation
Intensive Advertising Promotion
Manufacturing –CostReductionProduct Proliferation
Value-priced Goods
The following are specific attack strategies for competition except
a. Product Innovation, Prestige Goods, Value-priced Goods
b. Intensive Advertising Promotions, Distribution Innovation, Lower-priced Goods
c. Product Launch, Improved Technology, Manufacturing Risk-Reduction
d. Product Proliferation, Prestige Goods, Improved Service
e. None of the Above65
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TOP 10 Learning Questions for
Setting Product Strategy #12
Ivy Villamor / Ria AbendanApril 14, 2011
2. Which of the items below is a basic component of an attractive market offering to customers?
A. Product line Up-Market StretchB. Services Mixes & QualityC. Core benefitD. Percentage contribution to Sales and
ProfitsE. All of the above
67
Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________.
A. Process Efficiency & QualityB. Operational Efficiency & QualityC. Product Excellence & QualityD. Customer Experience & QualityE. Value-Based Prices
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Value-based prices
Attractiveness of the
Market Offering
Product Features & Quality
Services Mix & Quality
Customers always judge market offering on three basic elements
Concept 1: WOW Customer by Satisfying the 3 Components of Market Offering…
Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________.
A. Process Efficiency & QualityB. Operational Efficiency & QualityC. Product Excellence & QualityD. Customer Experience & QualityE. Value-Based Prices
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TOP 10 Learning Questions
Ch 13 Designing and Managing Services
Ronald Patrick G. Wenceslao / Ria AbendanApril 2011
rgwenceslao.blogspot.com
4
10. In developing brand strategies, one should do ________?
A. Devise brand strategyB. Establish image dimensionsC.Choose brand elementsD.All of the aboveE. None of the above
4
In developing brand strategies, marketers should devise the brand strategy, choose the brand elements, and establish the ___________.
A. Image ModelB. Image DimensionsC. Image AssociationD. Image ClassificationE. None of the above
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13
10. Developing Brand Strategies for Services
Choosing Brand Elements
Establishing Image Dimensions
Devising Brand Strategy
4
In developing brand strategies, marketers should devise the brand strategy, choose the brand elements, and establish the ___________.
A. Image ModelB. Image DimensionsC. Image AssociationD. Image ClassificationE. None of the above
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TOP 10 Learning Questions for
Ch 14 Developing Pricing Strategies and Programs
Zaragoza / Abendan
April 15, 2011
meghanngettingthere.blogspot.com
5. Which of the following is NOT a goal of companies in positioning their market offering?
77meghanngettingthere.blogspot.com
A. Greatest Market ShareB. Product-quality LeadershipC. Largest Market SkimmingD. Product-price LeadershipE. Maximum Current Profit
Included in the 5 major pricing objectives are:
78
A. Maximum Market Share & Maximum Current Profit
B. Survival and Product-Quality Leadership
C. Partial Cost Recovery and Maximum Market Skimming
D. Survival and Product-Quality Leadership
E. All of the above
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Setting PriceSTEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING
79meghanngettingthere.blogspot.com
From Philip Kotler’s, Marketing
Management, 13th Edition
The price set by the company helps them achieve their GOAL in the MARKET. Setting the RIGHT PRICE allows a company to adjust its production to make them an industry leader.
80meghanngettingthere.blogspot.com
From Philip Kotler’s, Marketing
Management, 13th Edition
Included in the 5 major pricing objectives are:
81
A. Maximum Market Share & Maximum Current Profit
B. Survival and Product-Quality Leadership
C. Partial Cost Recovery and Maximum Market Skimming
D. Survival and Product-Quality Leadership
E. All of the above
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Chapter 17 Designing and Managing Integrated Marketing
Yang Zhao / Ria Abendan
Apr. 5.2011
http://zhaointote.blogspot.com/
How many models of marketing communication mix?
A. 2B. 4C. 6D. 8E. 10
http://zhaointote.blogspot.com/
The following are examples of models of marketing communications EXCEPT:
A. Events and experiencesB. Word of MouthC. Personal SellingD. Feedback ControlE. Advertising
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Models of Marketing Communications
Direct marketin
g
Word of mouth
Advertising
Sales promotio
n
PRs & Publicity
Interactive
Marketing
Personal Selling
Events and
experiences
Marketing Communication mix (8 major models of Communication)
Advertising Any paid form of non-personal and promotion of ideas, goods, or services by an
identified sponsor.
Sales Promotion A variety of short-term incentives to encourage trial or purchase of a product or
service
Events and experience Company-sponsored activities and programs designed to create daily or special
brand-related interactions
Public relations and publicity A program designed to promote or protect a company's image or its individual
products
http://zhaointote.blogspot.com/
Marketing Communication mix (8 major models of Communication)
http://zhaointote.blogspot.com/
Direct Marketing User of mail, Tel, fax, e-mail, or Internet to communicate directly
with or solicit response or dialogue from specific, customers and prospects.
Interactive Marketing Online activities and programs designed to engaged customers or
prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services
Word- of - Mouth Marketing People-to-people oral, written, or electronic communications that related to
merits or experiences of purchasing or using products or services.
Personal Selling Face-to-face interaction with one or more prospective purchasers for the
purpose of making presentations, answering questions, and procuring orders.
The following are examples of models of marketing communications EXCEPT:
A. Events and experiencesB. Word of MouthC. Personal SellingD. Feedback ControlE. Advertising
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TOP 10 Learning Questions for
Chapter 16 – Managing Retailing, Wholesaling,
and Logistics
Joseph Gabriel N. Morales / Ria Abendan
April 14, 2011
Which of the following does not fall under “Levels of Service”?
A. Self-ServiceB. Self-SelectionC. Limited ServiceD. Full ServiceE. Personal Service
90
Question 1
Which of the following does not fall under “Levels of Service”?
A. Self-ServiceB. Personal ServiceC. Limited ServiceD. A and BE. B and C
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Improved Question
Levels of Service
92
Source: Marketing Management 13th Ed by Philip Kotler
Levels of Service
93
Self-Service Customer serves himself (getting slurpee,
hotdog sandwich, soda) Self-Selection
Customer chooses from given selection Limited Service
Provides service to a certain extent Full Service
Provides service from start to end of purchaseSource: Marketing Management 13th Ed by Philip
Kotler
Which of the following does not fall under “Levels of Service”?
A. Self-ServiceB. Personal ServiceC. Limited ServiceD. A and BE. B and C
94
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TOP 10 Learning Questions for
Ch18: Managing Mass Communications
Ira A. Ong / Ria AbendanApril 2011
1. Which of the 5Ms refers to the evaluation of advertising impact on sales?
A. MoneyB. MissionC. MediaD. MessageE. None of the above
The 5Ms in developing an advertising program are money, mission, media, ________, and ________
A. Mechanics and ModelB. Measurement and MessageC. Measurement and MechanicsD. Market Channel and ModelE. Mechanics and Market Channel
Improved Question
In developing an advertising program, remember 5M’s!
Reference: Philip Kotler’s Marketing Management, 13th edition
It helps to answer the following questions…
Reference: Philip Kotler’s Marketing Management, 13th edition
How do we evaluate the results?
Sales Impact Communication Impact
The 5Ms in developing an advertising program are money, mission, media, ________, and ________
A. Mechanics and ModelB. Measurement and MessageC. Measurement and MechanicsD. Market Channel and ModelE. Mechanics and Market Channel
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TOP 10 Learning Questions for
Chapter 18 Managing Mass Communications
Francis Benson C. Hugo / Ria Abendan
April 14, 2011
http://ph.linkedin.com/in/francisbensoncabehugo
3. Among these 4 advertising objectives, which of the following aims to stimulate repeat purchase of products?
A. Informative advertisingB. Persuasive advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above
103http://ph.linkedin.com/in/francisbensoncabehugo
This advertising objective aims to stimulate repeat purchase of products:
A. Repeat advertisingB. Consistent advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above
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Classification of advertising objectives according to their aim:
http://ph.linkedin.com/in/francisbensoncabehugo
Classification of advertising objectives according to their aim:
http://ph.linkedin.com/in/francisbensoncabehugo
This advertising objective aims to stimulate repeat purchase of products:
A. Repeat advertisingB. Consistent advertisingC. Reminder advertisingD. Reinforcement advertisingE. None of the above
107
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TOP 10 Learning Questions for
Chapter 20 Introducing New Market Offerings
Louie Mark Quizon / Ria Abendan
April 15, 2011
http://louiemarkquizon.blogspot.com
7. ________ is an individual’s decision to become a regular user of the product
A. AwarenessB. InterestC. EvaluationD. TrialE. Adoption
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If I decide to become a regular user of Product X, I am in what stage?
A. PurchaseB. RetentionC. LoyaltyD. AdoptionE. None of the above
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How does a Consumer Adopt to a New Product and Service?
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The consumer becomes aware of the innovation but lacks information about it
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The consumer is stimulated to seek information about the innovation
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The consumer considers whether to try the innovation
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The consumer tries the innovation to improve his or her estimate of its value
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The consumer decides to make full and regular use of the innovation
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Example: Juan’s adoption of Mang Inasal
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Example: Juan’s adoption of Mang Inasal
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Juan becomes aware of this new restaurant that serves Chicken Inasal at a low price…
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The low price and the unlimited rice intrigues him to seek more information…
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He contemplates on whether he will try the product…
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He tries the product to feed his curiousness…
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Juan likes Mang Inasal very much! He then decides to go there every Friday.
If I decide to become a regular user of Product X, I am in what stage?
A. PurchaseB. RetentionC. LoyaltyD. AdoptionE. None of the above
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TOP 10 Learning Questions for
Tapping into Global Markets 21
Sandel, Lee Aizabel L. / Ria AbendanApril 14, 2011
www.leeaizabelsandel.blogspot.com
126www.leeaizabelsandel.blogspot.com
4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
A. Product DiscoveryB. Product InventionC. Product ImprovementD. Product AdaptationE. None of the above
127
4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
A. Product DiscoveryB. Product InventionC. Product ConceptualizationD. Product Market Testing E. Product Integration
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Product
International Product and Communication Strategies
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Develop New Product
AdaptProduct
Do Not ChangeProduct
Dualadaptation
Productadaptation
Productinvention
Do Not ChangeCommunication
Adapt Communication
Straightextension
CommunicationadaptationC
om
mu
nic
ati
on
Product Invention
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PRODUCT INVENTION- is a costly strategy, but the payoffs can be great, particularly if a company can parlay a product innovation into other countries. Sometimes the innovation even works at home.
130
4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
A. Product DiscoveryB. Product InventionC. Product ConceptualizationD. Product Market Testing E. Product Integration
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TOP 10 Learning Questions for
Chapter 22: Managing A Holistic Marketing
Organization For The Long Run
Mira Lynn Serrano / Ria Abendan
April 14, 2011
miralynnserrano.blogspot.com
A. ProficiencyB. SimplicityC. EfficiencyD. StabilityE. Integrity
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1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ .
A. Geographic OrganizationB. Market-Management OrganizationC. Brand-Management OrganizationD. Creative OrganizationE. Functional Organization
133
What is the most common form of marketing organization, one that ensures administrative simplicity?
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FUNCTIONAL ORGANIZATION
5miralynnserrano.blogspot.com
is the most COMMON form of
Marketing organization and for
Administrative SIMPLICITY
Effective Internal Marketing using
FUNCTIONAL ORGANIZATION
7miralynnserrano.blogspot.com
Marketing Vice President
Consists of FINGERS
as Specialists or
Managers with
different Functions
A. Geographic OrganizationB. Market-Management OrganizationC. Brand-Management OrganizationD. Creative OrganizationE. Functional Organization
136
What is the most common form of marketing organization, one that ensures administrative simplicity?
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