impulsive buying trends in pakistan

Powerpoint TemplatesPage 1

Impulsive Buying

Rehan Barkat – 8369Raheel Rauf – 8447Jazib Ali – 8192Maaz Ismail – 7192M. Khurrum Qureshi - 8232

Powerpoint TemplatesPage 2

What is Impulsive Buying?

• Spur of the moment, unplanned decision to buy, made justbefore a purchase.• Such purchases ranges from small (chocolate, clothing, magazines) to substantially large (jewelry, vehicle, work of art) purchases.

Powerpoint TemplatesPage 3

Factors, Effecting Impulsive Buying

• Characteristics of a consumer

• In-store purchase environment

• Situation factors

• Characteristics of goods

Powerpoint TemplatesPage 4

Factors, Effecting Impulsive Buying

Characteristics of a consumer:

• Age• Sex• Culture• Mood • Tendency to Materialism• Enjoy Buying• Tendency to buy impulsively

Powerpoint TemplatesPage 5

Factors, Effecting Impulsive Buying

Peculiarities of Purchase Environment:

•Store Layout•Staff•Store Atmosphere•Store Type

Powerpoint TemplatesPage 6

Factors, Effecting Impulsive Buying

Situation factors:

• Time

• Examination of Goods

• Means

• Influence Groups

Characteristics of goods:

• Category of goods• Price• Symbolic Meaning of goods

Powerpoint TemplatesPage 7

Research Objective

• To analyze Consumer Buying trends which prompt impulsive buying.

• To identify the ambiance difference of stores changing consumer buying trend.

• To study whether purchase intentions are influenced by factors such as the gender of the shopper, presence of a shopping list, the number of products purchased and the size of the grocery bill.

Powerpoint TemplatesPage 8

Hypothesis

• Main stimuli having influence on impulsive purchasing is attractive goods, discounts and attractive promotion.

Powerpoint TemplatesPage 9

Research Design

A quantitative design was used for this study. It generally involves the collection of primary data from large numbers of individuals with the intention of projecting the results to a wider population. It includes experiments, surveys and content analysis. Since the aim of the study was to generalize on the impulsivity of consumer based on the representative sample, a quantitative method was deemed suitable.

Powerpoint TemplatesPage 10

Research Method

Research participants :

Sample size : 200 people

Target respondent : Urban population

City : Karachi

Gender : Male/Female

Occupation : Students, Housewives and Working Class

Age : 16 – 45 years

Powerpoint TemplatesPage 11

Research Method

Research participants :

Powerpoint TemplatesPage 12

Research Method

Measuring instruments :

A questionnaire divided into 2 sections was used to collect data from respondents. To standardize responses, a close ended questionnaire was used. Using this close ended questionnaire also ensured easy analysis of data. The first part of the questionnaire contained questions which were aimed at assessing material characteristics of impulsive buying in consumers. The second section Contained questions to measure the likelihood of impulsive buying in retail supermarkets as a result of the various factors.

Powerpoint TemplatesPage 13

Analysis

Powerpoint TemplatesPage 14

Analysis

Powerpoint TemplatesPage 15

Analysis

Powerpoint TemplatesPage 16

Analysis

Powerpoint TemplatesPage 17

Analysis

Powerpoint TemplatesPage 18

Analysis

Powerpoint TemplatesPage 19

Analysis

Powerpoint TemplatesPage 20

Analysis

Powerpoint TemplatesPage 21

Analysis

Powerpoint TemplatesPage 22

Analysis

Powerpoint TemplatesPage 23

Analysis

Powerpoint TemplatesPage 24

Analysis

Powerpoint TemplatesPage 25

Analysis

Powerpoint TemplatesPage 26

Analysis

Powerpoint TemplatesPage 27

Analysis

Powerpoint TemplatesPage 28

Analysis

Powerpoint TemplatesPage 29

Analysis

Powerpoint TemplatesPage 30

Analysis

Powerpoint TemplatesPage 31

Analysis

Powerpoint TemplatesPage 32

Analysis

Powerpoint TemplatesPage 33

Analysis

Powerpoint TemplatesPage 34

Analysis

Powerpoint TemplatesPage 35

Analysis

Powerpoint TemplatesPage 36

Analysis

Powerpoint TemplatesPage 37

Analysis

Powerpoint TemplatesPage 38

Analysis

Powerpoint TemplatesPage 39

Analysis

Powerpoint TemplatesPage 40

Analysis

Powerpoint TemplatesPage 41

Recomendations

Stimuli having influence on impulsive purchasing. Trying to ascertain what stimuli effect impulsive purchasing in the process of the research appeared that the main stimuli determining consumers’ behavior to impulsive purchasing were pleasing goods, goods with discount and attractive advertising. The research results showed that consumer’s behavior of impulsive purchasing is often: over 70 percent of respondents have ever bought impulsively; especially it can be said about food, clothing. Consumers are stimulated most of all to buy impulsively attractive goods and marketing stimuli such as discounts and sales.