in what ways can a company divide market into segments

Identifying Market Segments and Targets

In what ways can a Company Divide a Market into Segments?

4Ways to Segment Consumer Market

Way 1

GeographicBased on Region, City, Nation, States and Neighbourhood.

“in-city” courier companies ensure same day delivery of a product within a specified geographical region.

People in North and East India prefer Tea, whereas South Indians prefer freshly brewed coffee.

Different regions in India have different food

cultures, different Climates and accordingly

different Requirements.

Way 2

DemographicBased on age, gender, income, education and socio-economic status.

Different Television channels for different age group people.

Age Life Stage

Gender IncomeSocio-economic status

Generation

Way 3

PsychographicBased on personality, lifestyle, or values.

The VALS Segmentation

System

Way 3

BehaviouralBased on knowledge, attitude, response towards a product.

Needs and Benefits Decision Roles

User and Usage

Real User related

problems