inbound marketing and automation

Inbound Marketingand Automation

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Inbound Marketing and Marketing Automation

Website Best Practices

DigitalMarketing

MeasureResults

Overview

Systems& Tools

WEBSITE

website

blogging

social traditional media

email marketing

paid search

keywords

Your website should be your hub, and the goal is to drive users to your website.

Website Requirements

● Mobile responsive

● Content management system

● Frequently updated content (blog)

● Built with your ideal customer in mind

● Keyword focused pages

● Strong Calls-to-Action

DIGITALMARKETING

PRE-INTERNET. ● Marketing: TV, Radio, Print,

Cold Calling, Door-to-Door

Sales, Consumer Reports

● Buyer: Relatively uninformed

Marketing has changed

TODAY. ● New Marketing: Google, Yelp,

Kudzu, Facebook

● Buyer: Well-informed

● Tactic: Create content for your

buyer to find...inbound marketing

Inbound Marketing

Attract, convert, close, and engage visitors, leads and

customers through a variety of channels such as

social media, online reviews, blogging, SEO,

landing pages, forms, and email marketing.

Process

Attract

Attract: Blogging

Create targeted content that answers your customer's

basic questions and needs.

Source: HubSpotSurvey N = 2,300

Attract: Blogging

The average company that blogs generates:

● 97% more inbound links.

● 434% more indexed pages.

● 55% more website visitors.

Attract: Blogging

Attract: Keywords

Attract: Social Media

Convert

Convert: Calls-to-Action

Convert: Landing Pages

Close

Close: Email Marketing

Close: Prospect list

Keep track of the leads you're converting in a customer

relationship management tool (CRM) so you can make

sense out of every interaction you’ve had with your

contacts – be it through email, a landing page, or social

media.

Engage

Engage

● Surveys - “How did we do?”

● Online reviews - Yelp, Kudzu, Google+, Facebook

● Social - Connect, monitor and engage

● Email - Promote new services

REPORTING

Google Analytics

MailChimp

SharpSpring

SYSTEMS & TOOLS

Free to $224/mo

MailChimp.com

$1,195 - $11,995/mo

Marketo.com

$25/mo for CRM, sky is the limit

Salesforce.com

$19-$149/mo

aweber.com

$199-$599/mo, $699-$1699 to start

Infusionsoft.com

$500/mo + $1800 up front

SharpSpring.com

$24-$99/mo

HighriseHQ.com

$39-$59/mo

LeadOutcome.com

Free - $47.99/mo

AgileCRM.com

$1,000 - $3,000/mo (+big lists)

Pardot.com

$500+/mo + $1000-$2500 to start

Salesfusion.com

$19-$119/user/mo

ProsperWorks.com

Free to $10/mo

Mautic.com / Mautic.org

$200-$2400/mo + $600-$5k to start

HubSpot.com

Inbound Marketingand Automation