inbound marketing essentials & live hubspot demo

Inbound Marketing Essentials & Live HubSpot Demo

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Inbound Marketing Roadmap

Demonstration of the Tools

Requirements for your Success

Q&A

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2

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4

Agenda

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3

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Inbound Marketing Roadmap

Inbound Marketing Methodology This is how effective marketers get more customers online.

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Create blog content, search engine optimize (SEO)

your content, and promote it on social media sites.

Place calls-to-action throughout your website to drive visitors

to landing pages with forms. Visitors fill out the forms to get

whatever you’re offering and become leads.

Send your leads automated emails to drive them along your buying

cycle. Provide your sales team with lead intelligence so they can

make more effective sales calls.

Analyze the success of your marketing campaigns, and determine

which areas need further optimizations for future success.

Analyze

Get

Customers

Get Traffic

Get Leads

Most Enterprise Marketing Tools

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Blog

Landing Pages Lead

Nurturing

Scattered, require advanced integration, and don’t provide closed-loop analytics.

HubSpot All-In-One Marketing Software

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Offer

Landing

Page

Lead

Nurturing

Email

Blog

Social Media

Analyze

CAMPAIGN

HubSpot Has Customers Across the Globe

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HubSpot Customers Get More Site Traffic

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CUSTOMER GROUP 2010 % Increase (5 months)

2011 % Increase (12 months)

Overall 160% 430%

B2B Companies 160% 450%

B2C Companies 150% 380%

CUSTOMER GROUP 2010 % Increase (5 months)

2011 % Increase (12 months)

1 to 199 starting visitors 360% 780%

200 to 499 starting visitors 150% 610%

500 to 1,999 starting visitors 120% 380%

2,000+ starting visitors 110% 240%

HubSpot Customers Get More Leads

0

200

400

600

800

1000

1200

1400

1600

3 4 5 6 7 8 9 10 11 12 13 14 15

Average Number of Leads Each Month (starting with >50 leads per month) Leads

9 Months

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2 Demonstration of the Tools

LET’S SHOW YOU HUBSPOT.

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Easily create

landing pages

and edit your

forms.

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Create beautiful,

personal emails to

keep your leads

engaged.

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Segment your

leads into lists

so you can send

them highly

targeted emails.

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Use workflows to

nurture leads

through your

buying cycle.

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Create optimized

blog posts & drive

readers to your

landing pages.

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Find keywords

that are easy to

rank for so you can

start getting traffic

more quickly.

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Promote your

content on all of

your social profiles

from one place &

track your clicks.

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Track your contacts

in one place & get

lead intelligence to

help your sales

team close deals.

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Measure your

success via the

analytics tools &

find areas to

improve in.

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3 Requirements for Success

Have interest in spending time and effort to connect with internet leads 1

Have a concept of a lead or an eCommerce website 2

Commit 5-6 hours per week for a full year 3

Be willing to create content & learn inbound marketing 4

Requirements for Success

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HubSpot Software Pricing

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< 100 Contacts

100-1K Contacts

1K-10K Contacts

10K-100K Contacts

100K-500K Contacts

500K-2M Contacts

> 2M Contacts

Basic $2,400 $3,600 $4,800 $8,400 - - -

Professional $4,800 $8,400 $12,000 $16,000 $21,600 $36,000 -

Enterprise $8,400 $12,000 $16,800 $21,600 $36,000 $60,000 Call us

< 500

Visits Unlimited Visits

All pricing below is annual. See full details at www.hubspot.com/pricing.

Get a Free Inbound Marketing Assessment

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…if you’re one of the first 20 people to reach out!

Ryan L. Ball rball@hubspot.com

Greg Brown gbrown@hubspot.com

Dan Sally dsally@hubspot.com

Paul Rios prios@hubspot.com

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4 Q&A