inbound14 announcements & insights with brightfire

#INBOUND14

INBOUND14 ANNOUNCEMENTS& INSIGHTS WITH BRIGHTFIREAre you looking for first-hand up-to-the minute insight on audience engagement, lead generation and sales acceleration? Get insight on: 

• Publishing great content across channels• Best practice with the aim of improving

response rates• Understanding your data• Audience engagement, more leads and sales

acceleration

#INBOUND14

INBOUND14 ANNOUNCEMENTS& INSIGHTS WITH BRIGHTFIRE

Niall Kennedy

JohnnyMone

Key Marketing Product Announcements

Niall Kennedy, Brightfire Inbound Marketing and HubSpot expert discusses the introduction of marketing product enhancements in a series of blogs. Got a Question? Email niall.kennedy@brightfire.co.uk

http://www.hubspot.com/products

Anonymous Visitor PersonalizationPROFESSIONAL & ENTERPRISE

Personalise content on your website based on visitors not just known contacts’ based on:• Country• Device Type• Referral Source

BRIGHTFIREVIEWThis is an opportunity to deliver a more relevant experience to anonymous users to increase the potential for engagement. Read our blog on personalization to understand more about this new feature: Offer personalized content to anonymous visitors to your HubSpot pages

Attribution ReportingPROFESSIONAL & ENTERPRISE (SOME DIFFERENCES)

Generate reports on the marketing channel, referring source or URLs that led to conversions anywhere in the funnel to work out ROI by channel.

BRIGHTFIREVIEWThe new attribution reports allow the marketer to report on which channels contribute to conversions on their website and will help to refine effort in channels that are already converting well or perhaps need a little more love to get them working as well as others.

Read our blog on attribution reporting to understand more about these new features and their application:

Some smaller but still interesting HubSpot enhancements

CalendarALL CUSTOMERS

A Calendar to help you plan and assign content and run campaigns across all your channels. It comes with built-in tasks to assign to other team members.

BRIGHTFIREVIEWNo more Google docs! The calendar allows for scheduling, assigning tasks and deadlines, organising campaigns and ultimately publishing your great content across channels from one interface. Find out more in our blog:Some smaller but still interesting HubSpot enhancements

Email Dashboard & OptimizerALL CUSTOMERS

A newly designed email dashboard and a built-in optimizer screen, to help you catch errors, spam triggers and opportunities for more effective sends.

BRIGHTFIREVIEWThe optimizer will help you drive best practice with the aim of improving response rates. Find out more in our recent blog:HubSpot email tool enhancements to make your emails more effective!

List AnalyticsPROFESSIONAL & ENTERPRISE CUSTOMERS

Get a view into the health of any given list, including list growth, recent contact actions and other pertinent information on contacts in a list.

BRIGHTFIREVIEWUnderstanding your data is key to making informed decisions about future marketing activity. In our experience the smaller and more targeted the list the better response rate.

Read more about these and other lead management tools here: http://www.hubspot.com/products/lead-management

Revenue ReportingPROFESSIONAL & ENTERPRISE CUSTOMERS (WITH DIFFERENCES)

The ability to pull revenue numbers from your CRM into your HubSpot account for reporting and attribution purposes – not just through Salesforce, but through HubSpot CRM & third party integrations, too!

BRIGHTFIREVIEWThis gives you visibility of revenue sources based on a number of criteria such as web property, company or channel.

Read more about how this can help you focus your marketing attention on the best sources of revenue here

Workflow Visualization & Conditional LogicPROFESSIONAL & ENTERPRISE CUSTOMERS (Some differences)

Alter the path of a workflow based on actions within it. Gain flexibility in how you chart your communications.

BRIGHTFIREVIEWThis takes workflows from one dimension to two dimensions by allowing one path of the workflow to start if activity x happens (i.e. clicks a link in an email), and another path if activity y (i.e. doesn’t click the link) happens.

It’s going to make workflows much more powerful. Read more about it in our blog:HubSpot workflows now with branching logic

New Sales Products

Johnny Mone Brightfire’s technology sales expert discusses the introduction of the new Sales products in a series of blogsGot a Question? Email johnny.mone@brightfire.co.uk

http://www.hubspot.com/products/sales

HubSpot CRMStore details on contacts, companies, deals, and tasks. Send emails, make calls, and schedule appointments from the tools you already use, or from one convenient interface.

BRIGHTFIREVIEWA great addition to the HubSpot family of products, Johnny shares his views on why HubSpot has introduced new sales tools in this blog:Why has HubSpot launched a new crm and sales tools?

SidekickSee details about any company right on their website or in your inbox. Find new contacts, and learn about existing contacts between your company and any prospect.

BRIGHTFIREVIEWThis is a great way of coming to the sales conversation with insights and relevance without wasting time in lengthy research.Read more about Sidekick here

Other Blog LinksWhy Sales Acceleration

5 Things to Unite sales and marketing

Who to hire to accelerate sales

What bothers sales people about CRM?

Future digital marketing trends

Inbound14 Keynote

Want to find out how these new HubSpot enhancement can help you drive audience engagement, more leads and accelerate sales?

Join the HubSpot User Group Session online here.

Connect with Brightfire

Want to find out how these new HubSpot enhancement can help you drive audience engagement, more leads and accelerate sales?

Join the HubSpot User Group Session online here.