inboundcon 2016 - how to astound your audience with your website that it will keep your customers...

ASTOUND YOUR AUDIENCEIT’S TIME TO STAND OUT FROM THE CROWD

There has been a major shift in marketing & advertising

• Newspapers• Magazines• Radio• Television• Billboards / Signage

• Newspapers• Magazines• Radio• Television• Billboards / Signage

• Computers• Phones• Watches• Airplane TVs• etc.

1960 2016

WHAT IF I TOLD YOU

YOU WON’T STAND OUT IF YOU DON’T TRY.

Astounding • A smooth, bug-free checkout process• Clear, easy to understand ads, buttons or content• A good value proposition• Providing value • Top-notch, friendly service• Charging 10% less than the competition• Giving them what they asked for 

Astounding • A smooth, bug-free checkout process• Clear, easy to understand ads, buttons or content• A good value proposition• Providing value • Top-notch, friendly service• Charging 10% less than the competition• Giving them what they asked for 

NOT

DELIGHTFUL

ASTOUNDING

How Do We Astound Them?• Make it fun or funny.• Make it easier than anyone ever

has, ever.• Give them something they really,

REALLY want.• Call out the status quo, then crush

it.• Surprise or shock them.

MAKE IT FUNAND/OR FUNNY

MAKE IT EASIER THAN ANYONE EVER HAS, EVER.

Making Printer Ink Easy

Capture Order Frequency

Send ReminderEmail

Amazing Landing Page

Every 54 Days

Sent at 45 Days

Making Checkout Easy.

Delight: Error free checkout experience.

Astound: Strip it down to one step.

GIVE THEM SOMETHING THEY REALLY, REALLY

WANT.

$5,764,229

CALL OUT THE STATUSQUO, THEN CRUSH IT.

SURPRISE ORSHOCK THEM

The Don’t Click Campaign

Don’t Click

We told you not to click, because we knew you would.

ASK YOURSELF…

How Do We Astound Them?• Make it fun or funny.• Make it easier than anyone ever

has, ever.• Give them something they really,

REALLY want.• Call out the status quo, then crush

it.• Surprise or shock them.

HOW WILL YOU ASTOUND THEM?

www.marketingleader.ca | @mr_optimize