increase the authority of your events with celebrity google+ hangouts on air
Post on 08-May-2015
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Debbie Horovitch
Instant Authority for Your Events with Celebrity Hangouts on Air
#HangoutTips @Sparkle_Agency
Do Your Events Look a Little Like This?
Great Events, But…
1. Struggling to stay on trend with SEO content?
2. Pressured to “master” YouTube videos?3. Challenged to create viral content?4. Too many social media tools & channels?5. Traditional promotional tools aren’t
working quite as well as they used to?
AUTHORITY CHANGES EVERYTHING...When Done Right, Each Documented Conversation
Builds Your Value in the Business Community
Credibility & social proof for you & your Hangout events with:1. Google SEO as a trendsetter, conversation spark point2. Top of Google & YouTube search for video3. Automatically shared on the social channels (and search
results!) of influencers & celebrities4. Compelling video content for YouTube, Facebook, Twitter,
LinkedIn, Pinterest… and Google+5. Refreshes & enhances the value of all your social activities
Today’s Talk Will Cover:• Digital Impact of Google+
• Benefits of Working With Celebrity• Getting Started With Google+ HOA• 5 Power Strategies for Successful
Celebrity Hangouts on Air
Google+ and Hangouts on AirImpact Your Digital Footprint
…Even If Some Prefer to Ignore It
“…. it’s a barren wasteland of marketers talking to themselves.”
The Ripple Effect of G+ Hangouts on Air
Your Google+ Profile on Google SearchNow Gets Extra Visible Real Estate
… So Title Additional G+ Pages Your Solution
Everyone’s HOA Event Comments AreAutomatically on Your YouTube Page…Including of Your Celebrity Guests
G+ HOA YouTube Videos Rank on Google Search for Title Keywords Instantly
…Schedule Your Hangout Now & Adjust
But… It’s NOT All About the Technologyor Your Hardware
It’s About The Relationships You DevelopCreating & Giving Authority to Everyone…Who Participates In Making Your Events Successful
Adds to event awareness & benefits participants:1. Social proof of celebrity & influencers2. Exponential audience growth3. [Additional] Revenue from brand sponsors4. Proof of ROI towards business objectives
Celebrity Hangouts on Air
Create Memorable Experiences
& Strengthen Relationships
Between you & your event:• Clients• Vendors • Community Members• Brand Ambassadors• Celebrity Endorsements• Media Partners & Editors• Sponsors
About Me…• 20 years Toronto ad agency media management• $375+ million in client media budgets negotiated
• Featured in HBR, Inc., SproutSocial• 1st Google+ Hangouts on Air show #SparkleSOS
Book Authors & Publishers attracted Guy Kawasaki after 3 episodes
• Celebrity content is what we’ll talk about today!
#SparkleSOS Book Authors & Publishers
#SparkleSOS Book Authors & Publishers
#SparkleSOS Book Authors & Publishers
#SparkleSOS With CEO of LiveNinja1st Version of Authority Profiles Hangouts
YouTube live-streaming video eventsBest A/V quality as “round-table” chatAll YouTube privacy & editing abilities
Max. 10 people on live-recorded videoUnlimited viewers live & YouTube archive
GETTING STARTED WITHGOOGLE+ HANGOUTS
Hangout With Thought Leaders…Is Like a Corporate Retreat or VIP Mastermind, OnlineEscape From Everyday Distractions to Focus on Solutions
Your Hangouts Are Automatically Distributed on Private Networks
The YouTube LIVE Channel of Your G+ HOA Producer
G+ Channel of Each PersonON Your Hangout
Your Agreed Network of Blogs & Websites
Everyone Participates in Promo & Dist
5Power Tips For SuccessfulCelebrity Hangouts on Air
Plan Your Commitment Carefully…Your Relationships Depend on Your Choices
Power Tip 1
Focus on Purposeful Conversation...Standout With Unique Content and More Value
Power Tip 2
Share Your Hangout Videos
With ConfidenceDescribe Your Intent, Welcome Your Guests, and
New Participants
“Plan for the future because that’s where you’re going to spend the rest of your life.”
Mark Twain
Power Tip 3
AND EXPECT TO ADJUST
Even Though You Invest Time, Energy, and Resources Into
Creating A Valuable & Appealing Video Conversation…
Not Everyone Will Find it Appetizing…
So You Might Make Changes & Try Giving Out Information Piece by Piece…
But What They Really Need Might Be Entirely Different
KNOW YOUR INTENDED EMOTION
Power Tip 4
“If you don’t know where you are going, you might end up somewhere else.”
Yogi Berra
Celebrity Hangouts on Air Inspired by Dinner Party Scene in Notting Hill
To Read My Story (and Watch the Video) Click Here
Use Your Events to Connect PeopleWho Share theSame Purpose
Power Tip 5
THE KNOCKOUT
PUNCHBonus Power
Tip
Pre-Recorded
G+ HOA YouTube
EMBEDCODE
Scheduled G+ HOA YouTube Videos Exist for Promotion & Engagement Immediately
Pre-Arrange to “Guest Blog” Your Hangout Show onPartner Websites & Blogs Syndicating Your Content Live
Partner Site 1 Audience 125,000
Partner Site 2 Audience 350,000
Partner Site 3 Audience 1,250,000
Total G+ HOA Potential Audience for Sponsor $ 1,725,000
What We Covered:• Digital Impact of Google+
• Benefits of Working With Celebrity• Getting Started With Google+ HOA• 5 Power Strategies for Successful
Celebrity Hangouts on Air• BONUS! G+ HOA Knockout Punch
Debbie Horovitch#HangoutTips @Sparkle_Agency
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