increasing charity donation at your golf events with eshop4golf
Post on 29-Jun-2015
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Raise More Money
with
Make Players Happy
Raising MoneyThe Usual Suspects
Player Entry FeesSponsorship
Silent Auction• Live AuctionsGolf Course Games/Gimmicks
Raffle• 50/50
4 Rules to Raise More!
ChoiceSimplicityEmpowermentTransparency
Every $x = $y to Charity
An eShop for Your Corporate/Charity Tourney
Full Catalog Integrated Into
Registration Website
Drop Ship
Premium Equipment
eShop Supports
Visa, MasterCard, Amex, PayPal, etc.Gift CertificatesMargin Protection ProgramsPayment by PointsEtc.
Cause / Emotional / Transparent
Clearly state what their contributions will be
Complete Reporting
OrderStatus
Traffic Activity
Real-TimeTracking
EasyDrill Down
Let’s Do The MathNumber of Golfers 100
that will buy to donate $100 5that will buy to donate $30 10that will buy to donate $15 20
$299 $1,100
EP Pro Polo – Retail $99.99
Let’s Do The Math
Taylor Made SLDR 2014 Driver – Retail $399.99
Pay Manufacturers
eShop Processing Fee
Paid to Charity
Credit Card Fees $78
Paid to Charity
$41
$299 set-up TournamentOrganizer Get 25%
TournamentOrganizer get 5%
Yes, But…
Few Participants Buy Extra Stuff incentivize
Sponsor donate Gift Certificate for the eShopSell “Gift Certificate” for the eShopCreate a “Buy the Price Down” programEtc.
see next slide for an example
Double Your Donations
Sell “Charity Coins” @ the Event***Every Coin is worth 1.5X its purchase priceCoins can be used to “buy down price”Maximum Coin Redemption guarantees that every coins is worth more than what it was purchased for
*** Why @ the Event? Participants not having purchased before the event are unlikely to purchase after the event. Program drives them to the eShop after the event. With a “two week” expiration date it drives behavior
Charity Golf Coin Program
Double Your Donations
Taylor Made SLDR = $78 to charityCoins sold for $10 are worth $15 eacheShop “Auto Calculates” Maximum Redemption
How it Works
Use 2 Charity Coins - $30
Charity Receives$20 for each coin sold$48 from the product purchasevs. $00
Your Winning Formula
sample of brands
Professional customized eShopOne link set upGreat for participantsFull catalog providedManufacturers drop shipIncrease donations
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