increasing charity donation at your golf events with eshop4golf

Post on 29-Jun-2015

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With thousands of Charity Golf events every year the usual suspects to raise more have been used and over used. Leverage the way consumers want to buy to increase your donations.

TRANSCRIPT

Raise More Money

with

Make Players Happy

Raising MoneyThe Usual Suspects

Player Entry FeesSponsorship

Silent Auction• Live AuctionsGolf Course Games/Gimmicks

Raffle• 50/50

4 Rules to Raise More!

ChoiceSimplicityEmpowermentTransparency

Every $x = $y to Charity

An eShop for Your Corporate/Charity Tourney

Full Catalog Integrated Into

Registration Website

Drop Ship

Premium Equipment

eShop Supports

Visa, MasterCard, Amex, PayPal, etc.Gift CertificatesMargin Protection ProgramsPayment by PointsEtc.

Cause / Emotional / Transparent

Clearly state what their contributions will be

Complete Reporting

OrderStatus

Traffic Activity

Real-TimeTracking

EasyDrill Down

Let’s Do The MathNumber of Golfers 100

that will buy to donate $100 5that will buy to donate $30 10that will buy to donate $15 20

$299 $1,100

EP Pro Polo – Retail $99.99

Let’s Do The Math

Taylor Made SLDR 2014 Driver – Retail $399.99

Pay Manufacturers

eShop Processing Fee

Paid to Charity

Credit Card Fees $78

Paid to Charity

$41

$299 set-up TournamentOrganizer Get 25%

TournamentOrganizer get 5%

Yes, But…

Few Participants Buy Extra Stuff incentivize

Sponsor donate Gift Certificate for the eShopSell “Gift Certificate” for the eShopCreate a “Buy the Price Down” programEtc.

see next slide for an example

Double Your Donations

Sell “Charity Coins” @ the Event***Every Coin is worth 1.5X its purchase priceCoins can be used to “buy down price”Maximum Coin Redemption guarantees that every coins is worth more than what it was purchased for

*** Why @ the Event? Participants not having purchased before the event are unlikely to purchase after the event. Program drives them to the eShop after the event. With a “two week” expiration date it drives behavior

Charity Golf Coin Program

Double Your Donations

Taylor Made SLDR = $78 to charityCoins sold for $10 are worth $15 eacheShop “Auto Calculates” Maximum Redemption

How it Works

Use 2 Charity Coins - $30

Charity Receives$20 for each coin sold$48 from the product purchasevs. $00

Your Winning Formula

sample of brands

Professional customized eShopOne link set upGreat for participantsFull catalog providedManufacturers drop shipIncrease donations

www.eshop4golf.com/charity.html

Where To Sign-Up?

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