increasing retention & adoption of your saas app
Post on 14-Aug-2015
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13% Churn Rate on average for SaaS apps.
18-Months Payback to recover customer acquisition cost.
35-Months Payback for SaaS apps with 50%+ growth rate.
According to OPEXEngine 2010 SaaS Benchmarking Report:
What if you could reduce these numbers by 30% or more?
* Source: OPEXEngine 2010 Private Saas Benchmarking Report
1 !
Lead Gen & Acquisition!
2 !
Setup & On-boarding !
3 !
Adoption & Training !
4 !
Performance Support !
5 !
Renewal & Retention !
First 3-6 Months! 6+ Months !
Classroom! Live, personal touch, upsell $, cert. Fixed time, travel, high $, scalability.
Onsite Class! Live, 1-on-1 training, upsell $, cert. Fixed time, travel, high $, scalability.
Web Courses! 24/7, engaging, on-demand,
structured, scalable, upsell $, cert.
Must stay current to be relevant,
front investment to long ROI.
Type ! PROs! CONs !
FAQ’s! 24/7 access to common questions. Static, not engaging, unstructured.
Blogs ! Current, just-in-time info. Random, unstructured, dated.
Newsletters! Covers most popular topics. Passive, periodic content.
Articles! 24/7, searchable, problem/solution. Static, not engaging.
Screencasts! 24/7, engaging, on-demand. Old content, unstructured.
Webinars! Live, Q&A, adapts to app. Fixed time, passive, high $, scalability. Bet
ter
G
oo
d !
Tactile Auditory Visual !
Bes
t!
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