increasing the direct use of vegetable protein for human ... · increasing the direct use of...

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VEREIN DONAU SOJA Wiesingerstraße 6/9 1010 Wien

Increasing the direct use of vegetable protein for human consumption Ursula Bittner, Donau Soja

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Generating long-term demand for a large quantity of sustainable and non-GM soya and soya products imported into Europe

Donau Soya und Europa Soya

Direct use of vegetable protein for human consumption

The increased use of sustainable and non-GM European protein meals for creating feed mixes in combination with sustainable and non-GM soya forms

Research for the reduce used of supplementary protein components in feed

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Five Pillars of a sustainable and European protein strategy

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Animal protein

Plant protein

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Increasing the direct use of vegetable Protein

should we do this?

can we do this?

is the benefit?

WHY

HOW

WHAT

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Increasing the direct use of vegetable Protein

should we do this?

can we do this?

is the benefit?

WHY

HOW

WHAT

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Feeding/Nourish 9 Billion people?

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Take a guess..

We are currently producing food for

6 Billion people

9 Billion people

12 Billion people

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Take a 2nd guess..

Our current consumption of protein is ..

30% below WHO‘s recommendation

On WHO‘s recommendation level (+/- 15%)

70% above WHO‘s recommendation

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<<<<<<< Situation: Changes in Protein Consumption in Europe

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+70% more than needed

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<<<<<<< Situation: Changes in Protein Consumption in Europe

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20

30

40

50

60

70

2016 2030

Average Consumption

kg Protein per capita per year

Protein consumption

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+50%

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<<<<<<< Complex effects of Meat and dairy consumption

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Consumption of meat an dairy

Animals and husbandary systems

Feed Manure

Land (use) Nitrogen

Nitrogen emission

Greenhouse gas emission

Climate Change

Loss of biodiversity

Human Health

Animal Welfare

Land use

12 Livestock production uses around 80% of global agricultural land

Climate change & Biodiversity

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14,50%

85,50%

Greenhouse-Gas Emision

Livestock others

30%

70%

Loss of Biodiverstiy

Livestock others

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<<<<<<< Health

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4

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10

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Intake of saturated

fatty acids

recommendation Actual

+40% higher than

recommendation

Red meat causes colon-Cancer

Studies by WHO

Health benefits

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Increasing the direct use of vegetable Protein

should we do this?

can we do this?

is the benefit?

WHY

HOW

WHAT

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Emotions

Culture, Religion, Values

Social norms

Knowledge & Skills

Habits & Taste

Food environment

Politics & Economics

Potential Obstacles

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Emotions

Culture, Religion, Values

Social norms

Knowledge & Skills

Habits & Taste

Food environment

Politics & Economics

Solution - Stakeholders

Politics & Research

Retailers & Industry

Civil Society

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International Agreements

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Increase quality – increase price Animal welfare regulations and other requirements

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16.11.2016

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Vorteile für

KonsumentInnen

• Einkaufen wird einfacher

• Vegan wird normal

• Transparenz

V-Label

Inhalte

• Vorstellung Referenten und Verein

• Marktpotenzial

• Marketing Best Practice

• Ausblick

Veggie-Boom

Veggie-Boom Veggie-Boom

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<<<<<<< „Meat alternatives“ Turn over up to +34% increase p.a.

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16.11.2016

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Fitness

• Attila Hildmann

• Cornelia Ritzke

• Karl Ess

Fleischreduktion

• 65% der Frauen und 38% der Männer

sehen sich als TeilzeitvegetarierInnen

(min. 3/Woche kein Fleisch)

• 80% der KäuferInnen von vegetarischen

Ersatzprodukten sind ganz „normale“

VerbraucherInnen, nur die restlichen 20%

sind VegetarierInnen

• 4,2 Millionen TeilzeitvegetarierInnen

leben in Österreich

IFES 2013 Pflanzenfleisch

+31 %

in 1.000

Euro

ZFleischkonzerne entwickeln Pflanzenfleisch

Nielsen Ö. 2015

Milchalternativen exkl. Tofu

• 2015: 29,9 Mio.

• seit 2013: 17% Steigerung pro Jahr

• besonders Hafer-, Mandel-,..

Tofu

• 2014: 4 Mio.

• seit 2013: Zuwachs moderat

GFK

Haushalts-PanelKäuferInnenreichweite Haushalte

• 2013 – 22,2 %

• 2014 – 26,6 %

• 2015 – 30,5 %

Volumen/KäuferIn

• 2012 – 11,7 kg

• 2013 – 11,3 kg

• 2014 – 12,1 kg

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<<<<<<< Civil Society

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Increasing the direct use of vegetable Protein

should we do this?

can we do this?

is the benefit?

WHY

HOW

WHAT

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Effects of changed diet in the EU

Nitrogen emissions

Greenhouse gas emissions

Per capita use of cropland

for food production

Demand of feed

-40%

up to

-40%

-23%

-45%

Halving the consumption of meat, dairy products and eggs in the European Union

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<<<<<<< Sustainable Soya – Sustainable Europe

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Thank you for your attention!

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Mag. Ursula Bittner, MBA bittner@donausoja.org www.donausoja.org

Donau Soja is supported by Gesellschaft für Internationale Zusammenarbeit and the Austrian Development Agency 32

Sustainable Soya – Sustainable Europe