independent

Post on 16-Aug-2015

219 Views

Category:

Documents

2 Downloads

Preview:

Click to see full reader

DESCRIPTION

Marketing

TRANSCRIPT

IVsHealth motivatorReputation of store Conviction about the utilityOrg food specifc Opinion leadershipWOM for storeAective commitment to!ards the storeCertifcation processOrganic food specifc innovativeness"rotect environmentWOM of family# friends $ colleagues%utrition"erceived fnancial ris&'aste"erceived performance ris&Curiosity(oo& after un!ell peopleHigh priceIncome levelAvailability )ducation)cological A!areness

top related