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Presentation made by Anoop Johnson, Director - Marketing and Strategic Partnerships at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.

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IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in

The Blogging Story

Anoop Johnson

Director – Marketing & Strategic Partnerships

+91-9900001655

IndiBlogger.inWe Blog, Therefore We Are.

The Egg That Is IndiBlogger.in

We are ..

Learning ..Re-Defining ..Evolving ..

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in – The community perspective

Network, Participate and Belong!

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in – The New Media perspective

Network, Share and Bond!

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in – The New Media Approach

Focus on quality and not quantity Numbers don’t matter Approach and Reach matters Sustain relationships with Bloggers Create a “Blogger lifecycle”

Influence

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in - Interacting with Bloggers

Things not to do ..

Approach a Blogger without a Blog Consider Bloggers as Journalists Pay a Blogger to write favorable posts on his blog Copy a Bloggers content without consent

(Twilightfairy will kill you!) Never consider a MicroBlogger as a Blogger

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in - Interacting with Bloggers

Things to do ..

Provide Content + Inspiration

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in - Talking Numbers

How many Bloggers do you need to promote your product/service?

How many posts/reviews do you need to achieve?

How many readers do these Bloggers have?

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in – The stats

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in - Interpreting the Stats Sample Scenario : Starting a

service/website for Women In Bangalore

22% of all Bloggers are women – close to 2000 bloggers

18% of Bloggers are from Bangalore – around 350 Bloggers

8% of the Bloggers post everyday – around 30

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in- Citations

Stats released and Published in Gauravonomics

Reports on the Stats Published in Indian Express on May 21st 2009

Presentation on the state of the Indian blogosphere Slideshare.net

IndiBlogger.inWe Blog, Therefore We Are.

An IndiBlogger – A Personal Story

IndiBlogger.inWe Blog, Therefore We Are.

IndiBlogger.in–Personal Bloggers – We Salute you!

IndiBlogger.inWe Blog, Therefore We Are.

Thank you PRCAI & Everyone

Anoop Johnson Director - Marketing and strategic

partnerships Call me +91-9900001655 Send me an Email anoop@indiblogger.in Visit us at http://indiblogger.in If you are a blogger – Get your own badge at

http://indiblogger.in/badges.php

IndiBlogger.inWe Blog, Therefore We Are.

???We are here to answer all question for which we know the answers.

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