indian automobile industry 2015
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INDIAN AUTOMOBILE INDUSTRY
PRESENTED BY:SYED SALMAN AHMAD RIZVIMUHAMMED NIYAS NMMOHD SHAHNAWAZ
UNDER THE KIND SUPERVISION OF:Dr. MOHD ADIL Sir
(ALIGARH MUSLIM UNIVERSITY CENTRE KERALA)
INTRODUCTIONHISTORYGEOGRAPHIC LOCATIONSIAMRECENT INVESTMENTSSEGMENTATIONMARKET SIZETOP FUEL EFFICIANT CARSTOP SUVS
PLAN OF PRESENTATION
INTRODUCTION Indian automobile industry is one of the
most vibrant industries. The industry contributed 7% of the country’s
GDP. It comprises passenger cars Two wheelers, Three wheelers and commercial vehicles.
It is the 7th largest Industry in the world after China, Europe, USA, Japan, Germany and South Korea. with annual production of 4 million vehicles.
The first car on Indian road was in 1897.The owner was Mr foster.
The first Indian who owns the car was Jamshedji Tata in 1901.
Hindustan Company established in 1942.
HISTORY
Domestic motor vehicles sales for 2013
14.36
1.81
0.690.5
Sales {millions}
2 Wheelers
Passenger Vehicle
Commercial Ve-hicles
3 Wheelers
Automotive Companies in India Major Multi-national companiesMajor Indian Companies
SIAM and automotive components manufacturer association of India (ACMA) are the two apex bodies appointed by the government of India to work for the development of the automobile industry. SIAM is the important channel of communication for the automobile industry with government, national, and international organisation. SIAM is actively participates in formulation of rules regulation and policies related to the automotive industry.
SIAM (society of Indian automobile and manufacturer)
PRESIDENTVIKRAM S KILOSKAR
(VICE CHAIRMAN, TOYOTA)
BMW Invested US$ 1 billion in India for manufacturing its SUVs X5, X5 i drive30D. Earlier it was totally imported.
Japan Izusu motors invested Rs.3000 crores in Chennai plant to manufacture its Pick up vehicles.
Toyota kirloskar invested Rs.500 Crores for manufacturing parts and engines for Sedan and hatchback cars.
Volkswagen invested Rs.56 crores for manufacturing parts of Polo and Vento for exports.
RECENT INVESTMENTS
The automobile manufacturing industries are located in 3 zones of India North, West and South NORTH ZONE HARYANA (HERO,YAMAHA,MARUTI SUZUKI ) NOIDA (HONDA)
WEST ZONE MAHARASHTRA (GM,VOLKSWAGON,SKODA,MAHINDRA,TATA,MERCEDES BENZ AUDI,FIAT AND FORCE MOTORS) GUJRAT (AMW,TATA NANO PLANT)
SOUTH ZONE CHENNAI (FORD,HYUNDAI,MITSUBIDHI,NISSAN,BMW AND DUTSUN) BANGALURU (TOYOTA)
Geographic location
SIAM divides the Indian passenger cars in the following segment. It is the technical segmentation on the basis of length.
CAR SEGMENTS IN INDIA
Car segment Lenth(mm) Car modelA1 Upto 3400mm Nano
A2 3401to 4000mm Alto,i10,Wagon R
A3 4000 to 4500mm City, Dzire, Manza
A4 4500 to 4700mm Corolla, Optra
A5 4700 to 5000mm Accord, Camry, Sonata
A6 More than 5000mm BMW 7,Mercedes S
B1 VANS Omni, Versa,Enjoy
B2 MUV/MPV Innova, Xylo, Tavera
SUVs SUVs Safari, Scorpio, Pajero
Car segment Price(Lakhs) Body type ModelsA Upto 3.5 lakhs Mini Hatchback Alto,Nano,EonA1 4 to 8 lakhs Hatchback Wagon R,i20,Figo
B1 varries Vans Omni,versa,EnjoyB2 varries MUV/MPV Innova,taveraC1 7 to 10 laks Sedan City,Sunny,Etios D1 10 to 25 lakhs Luxury Sedan Corolla,Optra,Fluence,Accord,Ca
mry
D2 Above 25 lakhs
premium Sedan BMW AUDI Mercedes Volvo
SUVs Varries SUVs Safari,Scorpio,Pajero,Fortuner
Segmentation on the basis of price
MINI HATCHBACK
HATCHBACK
SEDANS
CAR BODY TYPES
MUV/MPV
VANS
SUVs
Contd….
CONVERTIBLES
ROADSTERS
CROSSOVERS
Contd…
Auto expo is the Indian automotive show held every after two years in New Delhi and NCR region.
The first Auto Expo was held in the year 1986. It is the Asia’s largest and worlds second largest motor show. It is the showcase of India and world automobiles industries. It is organized jointly by SIAM, ACMA ,and CII with the help of
various sponsors.
AUTO EXPO
Production Cars Maruti Celerio Audi A3 BMW 3series Mercedes GLA class Maruti XA Alpha Hyundai iX 25 Datsun Go Maruti Suzuki Ciaz Honda Mobilio Tata safari Laddakh
Cars launches in auto Expo 2014
Concept cars Nissan GTR Fiat Aventura BMW I8 Bajaj U Car Audi Sports Quatro
Tata Nano
25.4 KMPL
Maruti Suzuki Alto22.7 KMPL
HYUNDAI EON21.1 KMPL
India most fuel efficient cars(as per ARAI)
Sales in units 2013Contd…
Alto Eon Nano0
20000
40000
60000
80000
100000
120000
Sales 2012Sales 2013
Top 5 Sedans Sales 2013
Verna Honda City Vento Rapid0
5000100001500020000250003000035000400004500050000
20122013
Sales in units
Bolero Innova Omni Eco0
20000
40000
60000
80000
100000
120000
20122013
Top MUV/MPV Sales 2013
Tata Safari Storm
XUV 500
Toyota Fortuner
Pajero
Ford Endevour
Scorpio XUV 500 Fortuner Safari 0
100002000030000400005000060000
201222013
Top five SUVs sales 2013
Compact SUVs
Ford Ecosport
contd…
Renault Duster
Renault Duster: Launch in July 2012 Booking in first two month – 18000 Waiting period - 4 months Sales in 2013 – 51411 units
Ford Ecosport: Launched on June 2013 Booking within 17 days – 30000 Waiting period – 6 months Sales in 2013 – 33702 units
contd…
Maruti Xa Alpha Concept was shown in auto Expo 2012.Comming: End 2015Estim: Rs 7.5-10 lakhsCompititors:Duster,Ecosport etc.
Hyundai iX25Coming: 2015Estim: Rs 10 lakhsCompet:Duster,Ecosport,Terrano etc.
UPCOMING CARS IN INDIA
Ford Figo plus Coming: early 2015 Estim: Rs 5-7.5 lakhs Compet:Dzire,Amaze,Xcent.
Honda Accord Coming: Mid 2015 Estim:Rs 22-25 lakhs Compet: camry,superb,passat.
Contd…
Mercedes Benz CLA class. Coming :March 2015 Estimate: Rs 27-32 lakhs Compet: Audi A3,BMW 3s
Contd…
Maruti’s new Alto K10 Priced at Rs 3.82 lakhs
Alto K10 was launched on
3 November 2014
Automatic gear shift
Improved fuel efficiency of 15%
World cheapest automatic car
Recent Launch
Input costFuel prices Interest ratesEnvironmental RegulationsGovernment TaxesDistribution channels
Factor affecting the growth of auto industry
Indian Commercial Vehicle Industry
LEADING INDIAN COMMERCIAL VEHICLES BRANDS:
ASHOK LEYLAND TATA MOTORS MAHINDRA FORCE AMW EICHER
Growth in Economic Activity Road Network Development Low interest rates. Wide variety and easy availability of
Financing options. High sensitivity to Fuel prices
Key Market Drivers
TATA Motors has improved slightly but continues to remain in negative territory as it sold 27,249 units in the domestic market reporting a 17% fall.
TATA saw its medium and heavy commercial vehicles portfolio rise 30%at 10532 units in October 2014, commercial vehicle sales were up 8.59% in september 2014.
Sales decline 10.14% from april to september 2014
TATA MOTORS
TATA TRUCKS
Largest commercial vehicle manufacturer, reported as 23.1%growth in October 2014 sales at 8375 units as against 6803 units in the year 2013
Its medium and heavy commercial vehicle reported sales 5838 units while light commercial vehicle portfolio reported sales of 2537 units
ASHOK LEYLAND
Strong service network with 940 touch points (and growing) 48 strong 3S Dealership going up to nearly 100 in the next 12 to 18
months Sprawling dealership reflects Mahindra Navistar’s serious
commitment to CV Business The existing LCV and new HCV range to be sold and serviced from
new dealerships Offers products between 4.5 and 9 tonne and between 25 and 40
tonne, including Rigid Truck, Multi Axle truck, Tipper and Tractor Trailer.
Over 2500 HCVs on the roads; Crossed 10,000 LCVs sales per annum
Mahindra
Mahindra trucks
VOLVO TRUCKS
Indian Commercial Vehicle Industry poised for major growth phase
•Despite challenges, the Industry catching up fast with global trends & standards - both on technology and quality processes
Indian auto component Industry well positioned to grow at 14% (CAGR)
Indian Auto Industry likely to retain Low cost advantage for a sizeable period
Attractive collaboration opportunities between Indian CV industry / Auto component manufacturing with global OEMs and the Supply Chain majors
Great opportunity to partner & use India’s competitive advantages for sourcing and setting up collaborative operations
The Future Outlook
INDIAN TWO WHEELER INDUSTRY
India is the 2nd largest manufacturer of 2-wheelers in the world
Industry started up in early 50s and The Automobile Products of India(API) started manufacturing in the country
2-wheeler market was opened for foreign countries in mid 1980s
Bikes are the major segment of India, others are scooters and mopeds
Introduction
Domestic motor vehicles sales for 2013
14.36
1.81
0.690.5
Sales {millions}
2 Wheelers
Passenger Vehicle
Commercial Ve-hicles
3 Wheelers
1983 – Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan and Hero was signed
1985 - First motorcycle "CD 100" rolled out. 1987 - 100,000th motorcycle produced. 1994 - New motorcycle model - "Splendor"
introduced. 1,000,000th motorcycle produced. 1999 - New motorcycle model 150 cc segment- "CBZ" introduced. 2003 – Hero Honda becomes the first Indian Company to
cross the cumulative 7 million sales mark 2011 - New licensing arrangement signed between Hero and
Honda (Hero Honda is renamed as Hero)
MILESTONES
Bajaj Auto LtdTVS Motor CompanyHonda Motorcycle and Scooter India (Pvt.) LtdHero MotoCorp India LimitedSuzuki Motor CorporationRoyal Enfield Motors India LtdYamaha Motors India Pvt. LtdKinetic Motor Co. LtdMonto MotorsLML (India) Limited
Two Wheeler Manufacturers
40%
23%
20% 12%
3%2%
Sales % 2013
HeroHondaBajajTVSYamahaMahindra
Hero Honda TVS Bajaj Yamaha Suzuki0
200000400000600000800000
10000001200000140000016000001800000
20132014
Sales in the month April to June
Top 10 Most Selling Bikes in India
9. TVS Star City
8. Hero Glamour
7. Honda Dream
6. Bajaj Pulsar
5. Honda Shine
4. Hero CD Dawn
3. Bajaj Discover
2.Hero Passion PRO
1. Hero Honda Splendor
Splendor Passion Discover CD Dawn Shine Pulsar
0
500000
1000000
1500000
2000000
2500000
Bikes Sales in 2013 (units)
SCOOTERS
5. TVS Wego
4. Suzuki Access
3. Hero Pleasure
2. Hero Maestro
1. Honda Activa
Activa Maestro Pleasure Access Vego Aviator0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
Scooter Sales (Units) 2013
Strength
Easy availability of spare parts, cost of parts is low.
Has a high brand loyalty amongst the customers Innovation in fuel efficient bikes in 150cc
segments Mergers from international brands Exports of bikes is increasing
SWOT Analysis of industry
Weakness
Not getting the technical expertise from Similar type of models with same specification Capacity utilization is low Skilled labor
Continued…
Opportunity Increase in disposal income Credit financing by banks is increasing Increase in sale of sports bike segment
Threats Increase in fuel prices Inflation Economic slowdown
Continued…
Competition is high and increasing. Life cycle stage is in growth.
Trade export in this sector is medium and imports is low.
Entry of international brands in the sector e.g. KTM and Kawasaki tends to shift the customer’s taste and preference.
Two Wheeler Industry
www.siam.com www.autocar.com Economic Times www.zigwheels.com
References
Thank You
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