indonesia social media trend 2016 jakpat

IndonesiaSocial Media Trend 2016Survey Report by JAKPAT Mobile Survey

JANUARY 2016

Respondent Profile1033 Respondent from JAKPAT PanelSurvey Duration : 1 Day

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1033 Respondent

49,37%

50,63%

Male Female

10,65%

54,40%

20,04%

14,91%

16-19 20-25 26-29 30-35

18,30%

27,49%

30,11%

15,78%

7,94%

0,39%

Upper 1 Upper 2 Middle 1 Middle 2 Lower 1 Lower 2

GENDER AGE RANGE SES NIELSEN BASED

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1033 RespondentGEOGRAPHY DISTRIBUTION BY PROVINCE

JAVA

• Jawa Barat (19.88%)

• DKI Jakarta (19.02%)• Jawa Timur (17.18%)

• Jawa Tengah (11.58%)• Banten (7.72%)

• DI Yogyakarta (6.95%)

SUMATERA

• Sumatera Utara (3.28%)

• Sulawesi Selatan (2.32%)• Sumatera Selatan

(1.54%)

• Lampung (1.45%)• Riau (0.87%)

• Nanggroe Aceh Darussalam (0.77%)

• Jambi (0.58%)

• Bengkulu (0.29%)• Sumatera Barat (0.97%)

• Kepulauan Riau (0.29%)

• Kepulauan Bangka Belitung (0.19%)

BALI

• Bali (0.97%)

KALIMANTAN TIMUR

• Kalimantan Timur (1.45%)

• Kalimantan Selatan (1.06%)

• Kalimantan Barat (0.87%)

• Kalimantan Tengah (0.29%)

• Kalimantan Utara (0.1%)

SULAWESI

• Sulawesi Tengah (0.19%)

• Maluku Utara (0.1%)• Sulawesi Utara (0.1%)

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What Social Media You Use in The Last Week?

FB (87.45%)

Instagram (69.21%)

Twitter (41.31%)

Path (36.29%)

Google+ (20.08%)

Linkedin (7.53%)

Other option (6.56%)

Snapchat (5.79%)

Facebook is still no 1 social media in Indonesia. Instagram overtaking Twitter and second place. Path and Google+ are racing up. Linkedin and Snapchat also catchingup.

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23,64%

20,11%17,39%

20,78%

2,73%

7,12%

9,66% 9,09%

4,55%6,05%

4,35%6,49%

5,45% 4,63%

1,45% 1,30%1,82% 0,71% 0,97% 0,00%

26,36%

40,75%

33,82%

30,52%

73,64% 73,84%

63,77%

55,84%

39,09%41,46%

43,00%

39,61%

11,82%

6,58%4,83% 5,19%

11,82%

5,87%3,86% 3,25%

80,91%

86,12%

89,37%

94,16%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

16-19 20-25 26-29 30-35

WHAT SOCIAL MEDIA YOU USE IN THE PAST WEEK ( DIVIDED PER AGE RANGE)

Option 9 : Google+ Option 8 : Linkedin Option 7 : Pinterest Option 6 : Tumblr Option 5 : Periscope Option 4 : Path

Option 3 : Instagram Option 2 : Twitter Option 11 : Other Option 10 : Snapchat Option 1 : FB

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What Social Media You Use Today?

FB (77.61%) Instagram (60.14%) Path (27.22%) Twitter (26.64%)

Google+ (11.78%) Other option (8.3%) Snapchat (4.34%) Linkedin (2.61%)

Tumblr (2.12%) Pinterest (2.03%) Periscope (0.68%)

As for Daily usage, Instagram and Path overtaking twitter and Snapchat overtaking Linkedin.

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74,55%73,13%

85,02%86,36%

7,27%4,98%

3,38%1,30%

12,73%

8,54%

5,31%7,79%

26,36%

23,31%

32,85%30,52%

58,18%

65,66%

58,45%

44,81%

11,82%

31,85%

27,54%

20,78%

0,91% 0,53% 0,97% 0,65%2,73% 2,67%

1,45% 0,65%1,82% 1,78% 2,42% 2,60%

0,91% 1,78%3,86% 4,55%

14,55%

10,85%9,66%

14,94%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

80,00%

90,00%

100,00%

16-19 20-25 26-29 30-35

What Social Media You Use Today? ( Divided per Age Range)

Option 1 : FB Option 10 : Snapchat Option 11 : Other Option 2 : Twitter Option 3 : Instagram Option 4 : Path

Option 5 : Periscope Option 6 : Tumblr Option 7 : Pinterest Option 8 : Linkedin Option 9 : Google+

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Connect with Peers on Social MediaCONNECT WITH FRIENDS FROM

SCHOOL

• FB (86.97%)

• Instagram (49.61%)

• Path (32.72%)

• Twitter (28.57%)

CONNECT WITH FRIENDS FROM

WORK

• FB (73.17%)

• Instagram (34.85%)

• Path (22.59%)

• Twitter (17.18%)

CONNECT WITH FAMILY

• FB (80.5%)

• Instagram (30.41%)

• Path (16.8%)

• Other option (15.54%)

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Change Profile Picture

The Most At..

FB (58.01%)

Instagram (35.81%)

Path (18.34%)

Update Status The Most At..

FB (59.56%)

Path (22.88%)

Instagram (20.56%)

Twitter (16.22%)

In Which

Social Media?

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What’s on your Status?

Fun Things(52.22%)

Important Info (35.91%)

Share interesting

posts (30.79%)

Share funny posts (24.03%)

Feeling Blue (21.53%)

Listen to a song (21.14%)

Protest (18.92%)

Sell Something (16.12%)

Cool location / place (13.8%)

Watch Movies (13.51%)

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FacebookDeeper about Facebook from Respondent that use Fb at the last week

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62% Respondent Open Facebook more than 2-3x a day

4-10 x (24.06%)

2-3 x (23.07%)

1x at minimum (22.96%)

Rarely (15.01%)

More than 10x (14.9%)

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Do you join any Facebook group?

Only 13.5% do not join any Facebook Group

Community (64.02%)

School/Campus (62.8%)

Tips dan Tutorial ( contoh Resep)

(30.46%)Game (26.05%)

Office (17.55%)

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Activities Most Likely to be DoneLook for info or news (53.64%)

Check Timeline (52.54%)

Share Interesting Content (48.34%)

Like Interesting Content (45.47%)

Look friends profile (41.83%)

Update status (41.17%)

Upload photo (38.63%)

Comment at interesting

content (30.79%)

Shop Online19.21%)

Active in FB Group (18.54%)

Sell Online (16.78%)

Location Check In (9.6%)

Other option (1.21%)

Facebook has also become content platform not only networking..

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InstagramDeeper about Instagram from Respondent that use IG at the last week

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What Usually Done in Instagram?

Explore OL Shop Account (53%)

Explore funny or jokes account

(51.6%)

Post travelling photos (48.4%)

Click search and look at new posts

(47%)

Stalk friends account and

crush account (46.3%)

Explore celeb account (39.47%)

Explore culinary post or accoutn

(38.35%)

Expore celebgram or

vidgram account (34.87%)

Post food photos (33.75%)

Post cool place or cafe ambience

(16.6%)

Posting meme (9.21%)

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70.29% Respondent Open Instagram Everyday

Everyday (70.29%)

Sometimes in a week (21.9%)

Once in some week (4.04%)

Once a week (3.91%)

Once in some months (1.12%)

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Top Keywords Searched on Instagram

MEMEOL

SHOPFOOD

CELEB QUIZ

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TwitterDeeper about Twitter from Respondent that use Twitter at the last week

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Do you still open Twitter?

39.25% Rarely open twitter in a day

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PathDeeper about Path from Respondent that use Path at the last week

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On Average Respondent has 109 Friends on Path

We asked respondent to state no. of their Path friends with open text questions. Then we calculate the average no of friends they have.

Though Path had open their friends limit seems like Path user still want to keep it more private

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75% of Respondent Open Pathat least once a day

Once at minimum (28.19%)

Rarely Open (25%)

2-3 x (18.88%)

4-7 x (14.1%)

More than 8x (13.83%)

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Moments Shared on Path

Listen to a song(55.32%)

Watch movies (49.2%)

Repath from friends (41.22%)

Before eating (38.03%)

Meme or funny pic (35.11%)

Latest news(31.38%)

Cute cafe or cool place ambience

(25.8%)

Other option (10.9%)

After eating (6.12%)

Music and movies are favorite thing to be shared on Path

Organically now on Path , people not just sharing about their own activities but also tends to repath/share interesting contents or latest news

SnapchatDeeper about Snapchat from Respondent that use Snapchat at the last week

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When do you start?

50% Snapchat User Respondent start to use Snapchat 3-6 months ago

50% Snapchat User Respondent accessing Snapchat everyday

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What Activities on Snapchat?

Follow friends account (71.67%)

Upload my own video (51.67%)

Follow popular account (41.67%)

Melihat konten-konten menarik (35%)

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PinterestDeeper about Pinterest from Respondent that use Pinterest at the last week

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Favorite Content at Pinterest

DIY Tutorial (62.07%)

Cake and Dessert Recipe

(34.48%)

Makeup Tutorial (34.48%)

Food Recipe (34.48%)

Other option (34.48%)

Hairdo Tutorial (29.31%)

Infographic(24.14%)

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Share Pinterest Content to Other Socmed?

32.7% Share Pinterest

content to FB

29.31% Never Share

> 15% to LINE and Twitter

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PeriscopeDeeper about Periscope from Respondent that use Periscope at the last week

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How about Periscope Users?

Over 50% Respondent start to use Periscope less

within a month

62.5% Respondent using Periscope to follow live stream

from celeb and friends

37.5% Respondent live stream from

their account

37.5% Access it 1-2x a week

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Do you wish to ask other question on Social Media Behavior

to our Mobile Panel ?

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