industry experts: meet mark hayes & paul mccarrison of ...€¦ · industry experts: meet mark...

IndustryExperts:MeetMarkHayes&PaulMcCarrisonofRocketshpByJanineCasas

ThroughoutmyexperiencesasadigitalmarketerinNewZealand,I’vebeenextremelyfortunatetohavemetmanyofthecountry’sbestdigitalmarketingprofessionals.Amongthemarebusiness-movers,mind-shakersandgrowthhackers,MarkHayesandPaulMcCarrisonofRocketshp.RocketshpisadigitalmarketingagencywhosephilosophyismainlybasedondrivingresultsandROI.They’vepartneredwithhigh-growthcompaniesbasedintheUS,UK,HongKong,andsomeKiwibusinessandhavegrowntheirtraffic,leadsandsalesinhighlysignificantways.What’sevenmoreamazingisRocketshp’sworkhasbeenfeaturedinnewssiteslikeForbes,TheWallStreetJournal,andWiredUK,justtonameafew.Andthey’vealsowrittenoneofthebestbooksongrowthhacking,too!Thisstart-upisdefinitelyonetolookoutfor.--IgotachancetochatwithMarkandPaulaboutallthingsdigitalmarketingandherearesomeofthethingsIlearntthatI’msoexcitedtosharewithyouguys!

StayCurrentThere’snodenyingthattheDigitalMarketingindustryisgrowingexponentially.Wehavetoacceptthatwewillalwaysneedtokeepupwiththelatesttrendsandtechnology.Withanindustrysoagile,we,asdigitalmarketers,needtobeagileaswell.Rocketshppieceofadvice:Bemoreforward-thinking.Bemoreflexible.Takemorerisks.Makedecisionsfaster.

BePassionateInanindustrywherechangeisinevitable,wemustalwaysbeinterested.Wehavetobeinterestedinwhatishappeningnowandwhatisemerging.Becausetechnologyisnotalwayscreatedequalforall,wehavetobeinterestedinexperimentation.Don’tbeafraidtotestoutnewtech,andlearnfromtrial-and-error.Itisclearthatapersistentinterestinallthingsdigitalwillbekeyinprovidingthebestsolutionstocatertoorganisationalproblems.Rocketshppieceofadvice:Beextremelypassionateabouttheindustry.

KeepLearningAcareerindigitalmarketingmeansforaconstantlearningexperience.IabsolutelyagreewithPaulwhenhesaidthat,“TheDigitalMarketingindustryisnotwhereyoucanjustdoonequalificationandwork15yearswiththatasabackup.”Wehavetolearn,toadapt,tochangeandtogrowtheentiretimeintheindustry.Rocketshppieceofadvice:Constantlyupskill.Trainyourselffornewskillsets.Don’tbestatic,andgrowwiththeindustry.TolearnmoreabouttheamazingthingsthatMark,Paulandtheirteamdo,pleasevisittheRocketshpwebsite,andfollowRocketshponFacebookandInstagram.