inexpensive usability testing

Inexpensive Usability Testing

A very Jane Goodall Experience

Testing, schmesting. I'm a pro!

End the Arguments

You Your Client

User Testing can be Intimidating

Guerrilla Testing to the rescue!

First Impression Testing

Where would you click to open an IRA account?

Open Account was #1 most clicked on element

Memory Test

Open an account was the second most recalled element on the page, next to the company name

Task Based Tests

Card Sorts and Nav Testing

Starbucks is Your Lab

Dale Jr. Fan Club

Step 1 - Create test planWhat are our goals?How do we measure success? Who do we test?

1) Homepage gets people interested2) Homepage encourages people to sign in or sign up3) Site content is useful to target audience4) Labels and navigation are clear.5) Signup is easy

Dale Jr. Fanclub Test Goals

0) Warm up questionsAre you into nascar?Are you a fan of Dale Jr.?Have you ever been a part of an online community/fan club?Would you be interested in a dale jr. fan club?

1) [First Impressions] - show homepage for 10 seconds and remove

What do you remember seeing?How does it make you feel?

2) [next steps] - Give site back and wait for interaction

What compelled you to go here? Did you find what you expected?What were you hoping to find there?

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Dale Jr. Fanclub Test Plan

Step 2 - Test the testJust like your designs, your tests need testing

Step 3 - Recruit!Can be IntimidatingBe personable, yourselfDon'ts: "We", "test", "survey"Do's: "I", "help", "opinion"Bribes

Step 4 - Doing the testMake people feel comfortable Warm up questions Don't call it a test - "There are no wrong answers" Say everything you're going to do before you do itGet approval for each step Let people say what they want to say.

Step 5 - Take notes AFTERWARDS

Test Time