influencer marketing what you need to know! · the influencer impact • the travel industry...

INFLUENCER MARKETINGWhat You Need to Know!

Dave Serino – Founder & Chief Strategist @DaveSerino

THIS TOPIC IS FAR TOO COMPLEX FOR 45-MINUTES….

•Money & Budget•Choosing the Right Influencer•Negotiating the Contracts•Determining the ROI •

THE INFLUENCER IMPACT

THE INFLUENCER IMPACT

THE INFLUENCER IMPACT

THE INFLUENCER IMPACT

THE INFLUENCER IMPACT:• The engagement rate for every industry

category of influencer has declined in the past year. Travel influencers, who typically have the highest engagement rates, have seen an average drop to 4.5% this year from 8% in 2018. Source: InfluencerDB

THE INFLUENCER IMPACT

SOCIAL MEDIA & TRAVEL

INFLUENCER

vs

CONTENT CREATOR

THE HEAVY WEIGHT BATTLE

THE HEAVY WEIGHT BATTLE

THE HEAVY WEIGHT BATTLE

Who: Lauren Bullen, @gypsea_lust

What: Whether she’s sunning herself in the Maldives or safariingin Africa, Lauren Bullen is living the influencer life we all wished we had.

Followers: 2.1 million

Amount per post: $8,229

THE INFLUENCER

THE CONTENT CREATOR

THE CONTENT CREATOR

THE CONTENT CREATOR

THE CONTENT CREATOR(S)

THE CONTENT CREATOR(S)

THE CONTENT CREATOR(S)

THE CONTENT CREATOR(S)

THE CONTENT CREATOR(S)

THE CONTENT CREATOR(S)

The Truth Hurts!

“70% of marketers lack a consistent or integrated content strategy”

HAVE A PLAN & BE CONSISTENT - Establish a Weekly Process to Support Your Long Term Goals

THE STRATEGY: 5 RULE

THE INFLUENCER IMPACT• The travel industry appears to be underinvested

in influencer marketing compared to other areas, despite the high engagement rates. Travel influencers make up 5% of Instagram's total sponsored posts, behind other categories such as fashion (25%), food (12%) and beauty (7%) - Source: InfluencerDB

THE INFLUENCER IMPACT

WEBSITE AUDIENCES

ENGAGEMENT AUDIENCES

WOULD YOU LIKE THE SLIDES?

Dave SerinoFounder & Chief StrategistDave@TwoSixDigital.com810-623-1505@DaveSerino

Visit Us: www.TwoSixDigital.comwww.Facebook.com/TwoSixDigital