infographic: a look at the loyalty investment

LO

YA

LTY

The investments are working, as…

Despite these efforts…

Source: McKinsey & Company Source: Aberdeen

Source: Forrester Source: Deloitte

30% 17%

55% of leaders have adopted social media marketing tools as

their top loyalty marketing technology component.

Organizations spend $50 billion

on loyalty programs every year.

Successful loyalty programs go beyond simply offering points in return for purchases. Instead, forward-thinking organizations are striving to give added value to their most loyal customers, rewarding them with experience-focused initiatives.

Here is how companies are elevating their loyalty programs and how customers are responding.

of hotel loyalty members are “at risk” of switching their preferred brand.

of U.S. consumers say loyalty programs

influence their purchase decisions.

ONLY

Consumers today value loyalty, and organizations have been exploring new integrated loyalty programs to reach customers throughout their buying journeys with the possibility of turning one-time clients into loyal customers.

A Look at the Loyalty Investment

Loyalty programs can generate

up to 20% of a company’s profits.

Loyalty

To read more about customer loyalty, go to:

"Calculating the Customer's True Loyalty Score" and "Loyalty's Lift-Off: Gaining and Retaining Traveler Loyalty"

of Americans participate in loyalty programs, with most

participating in at least five or more loyalty programs.

Source: Polaris Marketing Research

members are “at risk” say loyalty programs