infographic - cloud computing competitive landscape 2014

BARRIER TO ENTRY

Stalemate Volume

SpecializationFragmented

SMALL LARGE

10%

20%

30%

market share

Growth rate %

0%

market share market share

5

10

15

0

Rating

“IN THE CLOUD WILDERNESS”

10%

20%

30%

0%

5

10

15

0

0 - 7%

✓ On very aggressive growth path✓ Predatory with lots of aerial view, lots of stealth-work, talent-grab

and M&A✓ Using extremely disruptive technologies and techniques to

surprise the competition and woo the buyer✓ Popular: Unpredictable yet darlings with early adopters and

consumers✓ Leadership in servicized products & productised services

✓ Aggressive growth✓ Predatory with a clear two-dimensional LoS (line of sight)✓ Creative strategies to maintain the double-digit growth at the

expense of the turtle-pack✓ Continues to out-run the hare✓ Watch out for aerial attacks✓ Watch out for disruptive tech

✓ Growth sluggishness yet slightly positive outlook✓ Sr. leadership change in offing or underway✓ Dramatic change in business models/operating models✓ Challenges with interim turn-around initiatives; taking too long✓ Challenges with talent-pool exodus to cheetah and eagle!

✓ Successful with current tech/current client base✓ Internal cost-base, not yet aligned with the transformed operating

model of its existing and/or new client base✓ Misaligned talent-resource pool to digital technology stack

such as big data, social, analytics, mobile and cloud✓ Losing talent and marketshare to hare, cheetah and eagle.✓ Looking at large/mid-size acquisition to gain marketshare/mindshare

in disruptive digital stack✓ Investing heavily in disruptive tech

Who are they?

How are they today?

Who will take disruptive lead and who will follow

Recent IPO/ upcoming IPOs

Sources : Wikiinvest, FT.com, Fool.com, Yahoo Finance, Cloudtimes Top 100, Livemint

FORECASTBEHAVIOR

7-15%

15 - 22%

>22%

Aggressively introduce and own new disruptive tech zone (IoT, searabletech etc.)

Organic and inorganic growth

Cannibalise its own ageing business model to adopt/consume emerging models

Invest heavily in R&D; Technology championship prime goal

Transform current/ageing services into disruptive or near-disruptive services

White label current tech into disruptive tech

Stick to current business model

market share

CLOUD COMPETITIVE INDEX,WHERE ARE YOU?

HYPERCLOUD INFOGRAPHICCLOUD COMPUTING COMPETITIVE INDEX 2014

HyperCloud Infographic by Tarry Singh is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.