infographic - mobile messaging apps study : indonesia
Post on 29-Nov-2014
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www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi
Insights
39 %Messaging/Chat Apps
97 %
5%45%OUTDOOR
ADSBROWSING THE
APP STORE
42%WORD OFMOUTH
20% 14%ADS ON TV
SocialNetworking
21%
Voice Calls
20%
e-mails
18%
SMS/MMS
2%
i
86 %
UNDER
The power users andearly adopters of
messaging apps are
35
Source : InMobi Network
14% 30%
UPGRADED APP WITH EXTRA FEATURES
DIGITAL GOODS (STICKERS, VIRTUAL CURRENCY, GAMES, ETC )
UPGRADED APP WITHOUT ADS
PHYSICAL GOODS PURCHASES
20%
15%
37 %
36%
MOBILE MESSAGING APP PREFERENCES
IN-APP PURCHASE BEHAVIOR
TYPE OF IN APP-PURCHASES MADE
IN-APP PURCHASE PRICE POINTS
ADS ON MOBILEDEVICE
MOBILE MESSAGING APP DISCOVERY CHANNELS
PREFFERED MODE OF MOBILE COMMUNICATION
Message friends
Message family
Message co-workers
Group chat Stickers and emoticons
Games Send photos or videos
Whatsapp Messenger 61% 51% 48% 40% 43% 0% 61%
Facebook Messenger 35% 23% 19% 15% 15% 0% 28%
WeChat 11% 9% 9% 0% 13% 1% 9%
Blackberry Messenger 76% 68% 59% 55% 49% 0% 70%
LINE 35% 25% 24% 13% 40% 28% 31%
Google Hangout 6% 5% 6% 4% 1% 0% 4%
Yahoo! Messenger 10% 53% 11% 3% 4% 0% 5%
Skype 9% 11% 8% 3% 3% 0% 9%
Sample Size n = 240
@
Mobile Messaging Apps In Indonesia
50%
69%
43%
61 %
23% 35%
24% 32%
16% 24%
Photo Sharing
Staying in touch with friends
Group Messaging
Cost
Sticker
TOP REASONS FOR USING MESSAGING APPS TOP REASONS THAT INFLUENCE DOWNLOADS
63 %
Send/receive Multiple Mobile
Messages Per Day
WHAT DRIVES ADOPTION OF MESSAGING APPS
of mobile users have made an in-app purchase
when using a mobile messaging/chat
application
of users have nevermade an in-app
purchase but wouldconsider it
REASONABLE PRICE POINT
IDR 31207 (US $ 2.7) EXPENSIVE PRICE POINT
IDR 18241 (US $1.6)
of users access chatapps multiple times
per day
of users expect to download
messenger/chat app in next 30 days
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