innovation and creativity a case study of dainik bhaskar

Innovation & Creativity in Business

Amar @aryancollege.in

Let us check the DNA :: VISION• To be the Largest

• Most admired media brand

• Enabling socio-economic change

No. 1 From Day one

Our Values

• Credibility & Integrity

• Innovation & entrepreneurship

• Respect & applaud

Our Pillars

• Empowered Talent

• Innovative Products & Processes

• Ethical Governance

# 1 South Korea

# 21China ranks

# 45 India

Parameters of Innovation Index

• Patents

• Research & Development

• Advanced technology in manufacturing

• Hi-tech density

• Breaking the habit• Smashing the Competition &• The Birth of DeSigN

• 1956 : The Genesis

• 1996 : 3.5 lacs copies

• 2004 : 35 lacs copies MP, Chhattisgarh, Rajasthan, Haryana, Chandigarh & Gujarat

• 2016 : Among the top 10 dailies in the world ,14 states

Some tit bits ::

• Powerful media groups in English

• Vernacular press in highly segmented area

• Newspaper is a HABBIT.

No. 1 on Day 1

• 1996 : Jaipur 1.72 lac copies

• 2000 : Chandigarh 69000 Copies

• 2000 : Haryana 2.71 lac copies

• 2003 : Ahmedabad 4.52 lac copies

The Story

Founders : Dwarka Agarwal• Ramesh Chandra, Sudhir, Girish,Pawan

• ‘To reach heaven you have to die ’

(working and thinking)• Radical Innovator• Ruthlessly implements his vision

The Strategy

• Groom 700 surveyors to reach 2 lac households

• Go Back – Guaranteed sign up Rs. 1.50

Rannitti

• Economical Advertising Rates• Coupons & Gifts• Colored Supplements• Design• Chandigarh Hinglish• Hawker welfare policy • Higher commissioned hawkers

Everything is fair in love & BUSINESS

• Market share based at advertising• Calendars• Dipawali Gifts• No Negative news• Free copies at public places• Industry wise supplements • Akhbar dekhney ki cheez hai• Summer camps

Mechanism

• Ahmedabad :

1.50 surveyors, 64 supervisors, 16 Zonal mgrs, 4 Divisional mgrs to contact 8 lac households

• Daily target of 20,000 households

Each surveyor makes 20 calls

MY JOTTINGS

• Deloitte Case Study• Disruptive Technology• We are prepared to distribute our personal

lives, our family and go there into the market and battle like we have never battled before.