innovation and the creation of green forest jobs ... · green forest jobs: experiences from the...

Innovation and the creation of green forest jobs: experiencesfrom the eco-hub

Carmen Avilés

carmen.aviles@upm.es

cavilespGreen Forest Jobs: Facing challenges, exploring opportunities and increasing the capacity of UNECE member States. Madrid, June, 25th, 2019

Growth trends – Timber demand (+100% in 30 years)

Growth trends – Certified products

“The State of Sustainable Markets 2017”

Growth trends – Ecotourism

Nature is the third reason to travel in EU (Eurobarometer, 2015)

Growth trends – Facts

Using wood is the most natural way of removing carbon dioxidefrom the air

Wood and paper are used in a vast range of everyday consumergoods that contribute to our quality of life

Wood is one of the only truly renewable raw materials in the world Forests provide peace and quiet for the public to enjoy Forest area in Europe is increasing not decreasing Forest-based industries in Europe are innovative, sustainable, and

provide employment.

Janse, G. 2007. Characteristics and challenges of forest sector communication in the EU. Silva Fennica 41(4): 731–753

So, we, the forest sector, need to catch the peak of the wave

So, we, the forest sector, need to catch the peak of the wave

INNOVATIVE & SUSTAINABLE BUSINESS

Intrapreneurs

Entrepreneurs

Only 1 out of 10 forestry-environmental-agricultural schools are providing business or

entrepreneurship education in EU

We are one of them

The origin was…

To promote entrepreneurship and nature-basedbusiness

The origin of… what…

TreeNNOVA

Mentoring

Entrepreneurs

Innovators

Investors

Networking

Training

The origin of… what…

TreeNNOVA

Mentoring

Entrepreneurs

Innovators

Investors

Networking

Training

The origin of… what…

Training 4th Entrepreneurship Course (2016-2019)

(circa 150 students – 25 teams)

2nd Ecosystem services entrepreneurship: from ideas to business (circa 300 students)

Miriadax: Treennova, de naturaleza, emprendimiento y sostenibilidad (circa 750 students – 39% success rate)

EIT: Markets, Entrepreneurship and nature (December2019)

10-months-length course: Bioeconomy and entrepreneurship (April 2020)

EO-HUB, entrepreneurship and Essential Oils (October2020)

The origin of… what…

TreeNNOVA

Mentoring

Entrepreneurship

Innovators

Investors

Networking

Training

The origin of… what…

Incubator HackforGood 2018 and 2019

Best Business Idea Award

ActúaUPM Awards

Success rate 24% (established)

The origin of… what…

Incubator HackforGood 2018 and 2019

Best Business Idea Award

ActúaUPM Awards

Success rate 24% (established)

Accelerator 8 startup world-wide

The origin of… what…

Alessanndro Leonardi | UNIPD & ETIFOR srl

ECOSTAR | The Nature Accelerator

PROMOTED BY IN PARTNERSHIP WITH: CO-FUNDED BY:

We believe in

Sustainable entrepreneurship

Forest and nature based

Triple balanced

Innovative and disruptive

Green forest jobs creation

That is why we believe in

Follow us atcavilesp #UDOE #treeNNOVA

www.udoe.es

MANY THANKS!

Green Forest Jobs: Facing chal lenges, explor ing opportunit ies and increasing the capacity of UNECE member States. Madr id, June, 25th, 2019