innovation in mining roundtable sponsorship proposal
Post on 26-Dec-2015
214 Views
Preview:
TRANSCRIPT
Innovation in Mining RoundtableSponsorship Proposal
2
What is a ‘roundtable’?
• a form of discussion• participants discuss and share ideas • each person has equal right to participate
3
Why you should be involved
participate in a unique opportunity in mining trade media
align your company with cutting edge thinking
position your company as a leading industry player
gain publicity in print and online receive great value
4
Who is being approached for participation?
• mining companies• engineering houses• suppliers and service providers
5
Audience
• 7,996 magazine copies:– 30,000 readers
• Enewsletter: 4500– 18,000 recipients
@ 25% open rate
• 68,497 people visited Miningaustralia.com.au from Apr 27 to May 27 (source: Google Analytics)
6
Event format
• panel of no more than six representatives • video recording date: Tuesday, 4 December• Perth venue Park Business Centre Boardroom, West Perth• timings 10am for a 10.30am start• about 90 minutes in duration• no audience• Wade Business Media director and former editor of
Australian Mining Jamie Wade to produce event and moderate discussion
• video content uploaded as segments to Youtube
7
8
Video production
• Long established Perth-based company to video event
• 15 years combined experience in video production
• expertise in creation of quality video and photographic production for corporate, training, event and entertainment requirements
9
Equipment for shoot
Equipment: • lapel microphones• 3 x Professional Sony Ex
HD Cameras • 8 x Radio Mic’s • Audio Sound Mixers • SDI Cables • Professional Lighting Kit • Portable Editing Suite
10
Personnel and Administration
• 3 x Cameraman • Tech Assistant • Audio Engineer • Director / Switcher • Office / Studio Hire • Insurances • Editing • Administration
11
Questions for roundtable
1. How do you define innovation?2. What do you believe is the most innovative aspect
of mining today — and why?3. What or who inspires your company to innovate?4. Why is innovation important in mining today?5. Flash forward 10 years, what is the most surprising
thing in mining you predict will happen?6. Finish this sentence: in mining I wish...
12
Guidelines for participants
• discussion must be:– relevant to theme;– editorial in nature - not commercial in nature; and– ‘freeflowing’ - no scripted speeches.
• no props or visual aids• NB: a preview of the recorded roundtable will
be provided to participants before the roundtable is uploaded to Youtube
13
Pages one and two of seven page feature in print
14
Pages three and four of seven page feature in print
15
Pages five and six of seven page feature in print
16
Final page of seven page feature in print
17
MINING AUSTRALIA NEWSLETTER OCT 01, 2012
How do you define innovation?here text here text here text here text here text here text here text here text here text here text here text here text here. View video
What do you believe is the most innovative aspect of mining today — and why?here text here text here text here text here text here. View video
What or who inspires your company to innovate?here text here text here text here text here text here text here text here text here. View video
Why is innovation important in mining today?here text here text here text here text here text here text here text here text here text here. View video
Flash forward 10 years, what is the most surprising thing in mining you predict will happen?here text here text here text here text text here text here. View video
Finish this sentence: in mining I wish...text here text here text here text here text here text here. View video
email sent to 18,000 mining newsletter subscribers
roundtable separated into six segments
each segment based on discussion around each of the six questions
photo of each representative in email
ETA of delivery: Mid-Feb 2013
18
Sponsor package1. seat at table for nominated representative2. onscreen captions in video of representative when speaking e.g.
John SmithGroup General Manager - TechnologiesACME Pty Ltd
3. logo in opening and closing of each video clip segment4. representative’s photo and comments in magazine feature 5. quarter-page strip colour advertisement in magazine feature 6. logo in special edition of Australian Mining enewsletter7. DVD of final production8. Investment: $8250 + GST (invoicing Jan)9. Booking deadline: Fri, 2 Nov 2012
19
Upgrade options
• full-colour full page advertisement in the roundtable magazine feature + $4170
• Leaderboard ad in email + $1,000• MREC ad (3x only) in email + $500 each
20
MINING AUSTRALIA NEWSLETTER
Leaderboard ad 728px x 90px
OCT 01, 2012
MREC ad300px x 250px
How do you define innovation?here text here text here text here text here text here text here text here text here text here text here text here text here. View video
What do you believe is the most innovative aspect of mining today — and why?here text here text here text here text here text here. View video
What or who inspires your company to innovate?here text here text here text here text here text here text here text here text here. View video
Why is innovation important in mining today?here text here text here text here text here text here text here text here text here text here. View video
Flash forward 10 years, what is the most surprising thing in mining you predict will happen?here text here text here text here text text here text here. View video
Finish this sentence: in mining I wish...text here text here text here text here text here text here. View video
Logo positions
+ $1000
+ $500 each
21
Sequence of events
1. sponsor representatives given in advance a list of questions and bullet points for discussion
2. representatives convene in Tue 4 Dec for 90 minute recording of moderated discussion
3. video produced4. abridged version of roundtable published in Feb
edition of magazine5. edited version of video recording uploaded to Youtube
and hosted on Miningaustralia.com.au6. email of roundtable video sent mid-Feb
22
Contact
Jamie WadeDirector
M 0435 945 868 jamie@wadebusiness.com.au
top related